Prepare to be revved up by our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails butter LONDON basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The Strengthening & Restoring Basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.  

Key Ingredient:

• Horsetail Extract: Helps support stronger, healthier-looking nails and promotes the appearance of healthy nail growth.

Benefit: Helps support healthy-looking nail growth, reduce the look of damage, and protect weak, brittle nails from future breakage. Creates a protective base layer that helps prevent staining and keeps nails looking stronger over time.

Finish & Coverage: 

• Coverage: Sheer 
• Finish: Clear, glossy 

Why It's Different

• Protection from the First Coat: Helps defend against staining, splitting, peeling, and breakage before colour even goes on.
• Built for Nails That Need Extra Muscle: Helps reinforce weak, brittle nails while supporting a healthier-looking appearance.
• Strengthening Treatment + Basecoat: More than a manicure prep step, Horse Power helps support stronger-looking nails while creating the ideal foundation for colour.

Instantly brighten the look of yellowing nails with Mellow the Yellow. This opalescent Nail Brightening Treatment combines the power of Vitamin E and a blend of natural exfoliants, including Lemon Fruit Extract, to gently exfoliate dry, damaged nails. Mellow the Yellow not only conceals the yellow upon application, but also targets the root of the problem. Its skin-conditioning formula gently scrubs the surface of your nails to help improve the appearance of yellowing nails, leaving them brighter, smoother and looking renewed. The revolutionary pearly white nail colour and nail treatment formula gives the effect of a shimmery glazed donut manicure look while working hard to brighten the look of nails and helping to repair damage from harsh nail formulas and practices. 

Key Ingredient: Citrus Medica Limonum (Lemon) Fruit Extract: (brightening properties to conceal yellow), Vitamin E (provides antioxidant protection), Lemon Extract and Lime Tree Extract (help nourish, hydrate, protect and improve nail appearance), Red Algae (nail conditioning exfoliant), Tilia Platyphyllos Extract (helps strengthen nails) 

Benefit: Instantly brighten the look of yellowing nails and treat the root of the problem while adding a pearly pop of posh opalescent colour

Colour: Opalescent (pearly white)

Coverage & Finish: Sheer coverage with an opalescent finish

Feel Good Beauty:

• Always Cruelty Free
• 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas.

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Create a starry-eyed look with the velvety rich neutrals in the butter LONDON Glazen™ Smooth Silk Shadow Palette. Inspired by the best-selling Glazen Eye Gloss, this luminous eyeshadow palette blends buttery smooth and sophisticated shimmer with 7 wearable eyeshadow shades in a versatile array of neutral pressed powder hues. Formulated with an Encapsulated Pearl Suspension, this buildable and easy to blend eyeshadow coats the eyelid in a dazzling shimmer that appears to float on skin and glistens in the light. Craft a beautiful, show-stopping eye look or sweep on and go for an everyday soft shimmer that will light up your eyes!

Benefit: Velvety sheer to bold eyeshadow hues that create captivating eye looks with a silky texture and an ultra-buildable Feel Good Beauty formula that lasts!

Colour: Stargaze (sparkling cream), Moonbeam (sparkling taupe), Copper (sparking soft brown), Splendor (sparkling gray) , Smoky Quartz (sparkling soft black), Rose Gold (sparkling dusty pink), Satin Bronze (sparkling chocolate)

Coverage & Finish: One swipe sheer-to-medium coverage with an alluring shimmer finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben- Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Enjoy lush, plumped lips with our lightweight Plush Rush Satin Matte Lipstick. This creamy, long-wearing formula provides a soft, demi matte finish leaving lips looking smooth and nourished.

• Bold Matte Color and Creamy/Cushiony Feel
• Plumping Complex moisturizes lips and makes them firmer, smoother, and better defined
• Light champagne scent
• No Feathering or Bleeding
• 100% of women experienced an immediate increase in lip fullness
• 18% increase of lip moisture immediately and 16% increase over time
• Lipstick tube with magnetic cap, conveniently locking in color and great for tossing in your bag
• Gluten free and vegan

Steal the spotlight with an electric violet lipstick in Exclamation! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go!

Benefit: Plumps the look of lips for a more defined, hydrated pout

Colour: Exclamation: an electric violet crème

Coverage & Finish: High pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free

Perk up and beautify dry, brittle, peeling and breaking nails with this all-in-one Sheer Wisdom Nail Tinted Moisturizer. Formulated with a blend of skin-pampering ingredients, this technology-based, hybrid nail treatment helps revive, strengthen and prevent breakage as it coats nails with a barely there, a sheer caramel with neutral tones that shines beautifully. Available in a range of five natural shades to compliment every skin tone.

Put your manicure and pedicure on the right-track for a healthier look. Each Nail Tinted Moisturizer features our much-loved, good-for-nails, multi-purpose formula. Plus, it’s enriched with a Revolutionary Micro Smart Active Technology, which delivers a controlled release of ingredients to lock in moisture and deliver a healthy dose of hydration which helps repair the look of nails over time!

Key Ingredient: Vitamin E (provides antioxidant protection), Tea Tree Oil (revives dry, brittle nails and locks in moisture), Keratin (helps strengthen nails) & Arginine (helps prevent nail breakage)

Benefit: Revitalize dry brittle nails, lock-in moisture to prevent nail peeling & strengthen weak, damaged nails

Colour: Tan (a sheer caramel with neutral tones)

Coverage & Finish: Sheer coverage with a glossy finish

Feel Good Beauty:

• Always Cruelty-Free
• 10 Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas