Celebrate the 60’s pop art movement with the butter LONDON Dream On collection! Embody good fortune, wealth, excitement, enthusiasm, hope and remembrance with this dreamy colour extension that carefully fuses fashion with art for a new season of expression. Grab their attention with Pop Orange. With a bright colour like biting into a juicy tangerine, Pop Orange is the perfect balance between yellow and red. This energetic colour exudes feelings of excitement, enthusiasm and warmth, encouraging you to Dream On. Infused with skin-loving nail care ingredients, this life-inspired butter LONDON nail lacquer features our Patent Shine 10X good-for-your nails formula that is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. The unique dense, curved brush applicator hugs nails for flawless, full-colour coverage that coats nails brilliantly. The durable ergonomic cap helps steady the hand, making it easier to get an artfully posh manicure.

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Pop Orange: Light tangerine crème

Consisting of the perfect balance between yellow and red, this energetic colour exudes feelings of excitement, enthusiasm and warmth.

Coverage & Finish: Full coverage with 1 coat and gel-like cushion finish & shine

Feel Good Beauty:

• Always Cruelty-Free
• Vegan & Paraben-Free
• 10-Free: butter LONDON does not add Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten or TPHP to any of its nail product formulas

Experience a rush of lip decadence with our ultra-shiny, pout-perfecting lip gloss. Delivering a plush cushion feel, our luxurious gloss delivers smoother, fuller and more voluptuous lips leaving a lasting tingling sensation.

• Brilliant Shine and Cushiony Feel
• Plumping Complex improves lip texture with a visible impact on lip shape. Also provides an anti-aging/anti-sagging effect.
• 100% of women saw an immediate increase in lip fullness.
• 96% of women had smoother lips.

Enjoy lush, plumped lips with our lightweight Plush Rush Satin Matte Lipstick. This creamy, long-wearing formula provides a soft, demi matte finish leaving lips looking smooth and nourished.

• Bold Matte Color and Creamy Feel
• Plumping Complex moisturizes lips and makes them firmer, smoother, and better defined
• Light champagne scent
• No Feathering or Bleeding
• 100% of women experienced an immediate increase in lip fullness
• 18% increase of lip moisture immediately and 16% increase over time
• Lipstick tube with magnetic cap, conveniently locking in color and great for tossing in your bag
• Gluten free and vegan

Enjoy lush, plumped lips with our lightweight Plush Rush Satin Matte Lipstick. This creamy, long-wearing formula provides a soft, demi matte finish leaving lips looking smooth and nourished.

• Bold Matte Colour and Creamy Feel 
• Plumping Complex moisturizes lips and makes them firmer, smoother, and better defined
• Light champagne scent
• No Feathering or Bleeding
• 100% of women experienced an immediate increase in lip fullness
• 18% increase of lip moisture immediately and 16% increase over time
• Lipstick tube with magnetic cap, conveniently locking in colour and great for tossing in your bag 
• Gluten free and vegan

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This rich red lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Red Hot: rich red

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This deep wine lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Spiced Wine: deep wine

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan

Contour your way to a defined pout with the ultimate 2-in-1 Plush Rush Lip Liner. This warm nude lip liner contains a velvety, water-resistant formula that glides on smoothly to add an extra pop of kissable lip definition. Featuring clean ingredients and Filling Spheres, this lightweight lip liner helps minimize the appearance of wrinkles for a fuller, smoother looking pout. The dual-sided applicator is designed with a saturated colour lip liner on the top and a soft blending brush at the end, for a precise application that easily blends into the lips—without bleeding or feathering!

Key Ingredients: Filling Spheres (helps smooth the look of wrinkles for an age-defying pout)

Benefit: Define, smooth and plump the look of lips with this high-pigment lip liner

Colour: Sweet Something: Warm Nude

Coverage & Finish: High pigment coverage with a water resistant, matte finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten Free
• Vegan