Level up your eyelashes with Power Up All Day Wear Mascara for instant length, dramatic curl and added definition to individual lashes with long-lasting 8-hour wear. The creamy, oil-free water-resistant formula is infused with hydrating Jojoba Extract to soften and hydrate lashes while making them appear thicker and more volumized without clumping, smudging, or flaking. The dual-purpose curved mascara brush has micro-combs for precise application and soft-flex bristles to help lengthen the look of eyelashes for a naturally eye catching look.

Key Ingredients: Jojoba Extract (softens and hydrates eyelashes), Specialized Polymer (reduces smudging and flaking)

Benefit:

Delivers length and dramatic curl with long-lasting, flexible 8-hour wear

Colour: Black

Coverage & Finish: Water-resistant formula coats lashes with a matte black finish

Feel Good Beauty:

• Gluten Free
• Paraben Free
• Always Cruelty Free

Celebrate every moment in style with the Season’s Everything Nail Lacquer Kit — a chic 6-piece collection of Pure Colour 21X shades made for the holiday season and beyond. Featuring Boozy Chocolate, Afters, Dusk in Devon, Bang On!, Steady On, and Smashing!, this versatile lineup has the perfect mix of cozy neutrals, rich tones, and festive hues to complement every look. From elegant evenings to everyday polish, this set has a shade for every mood and moment. Make this season your most stylish yet!

Bring the sparkle this season with the Holiday Sparkles Nail Lacquer Kit — a dazzling 6-piece collection of Pure Colour 21X shades, perfect for every festive occasion. Featuring a mix of iconic and NEW shades, Knees Up, Bubbly Rose, Sassy Lassie, All Hail the Queen, Frozen Loch, and Branwen’s Pearls, this set delivers everything from bold metallics to soft shimmers and timeless neutrals. Whether you’re dressing up for a holiday soirée or adding a hint of shine to your everyday look, there’s a shade for every celebration. Find your sparkle this holiday season!

A high-performance, gel-like polish powered by Shock Resistant Polymer Technology that delivers up to 10 days of chip-resistant wear, brilliant shine, and stronger, healthier-looking nails.

Celebrate 20 years of butter LONDON with a manicure treat that’s as relaxing as a cuppa tea and a delicious cake with Cakes and Cuppas. Adorn nails in a milk pink, a fuchsia finish, a cool nude, a stormy blue, a bubblegum pink and a perfectly rose gold hue that’s as bubbly as rosé. Our signature Patent Shine 10X good-for-your nails nail lacquer formula is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear.

The Love Your Body Duo delivers the ultimate at-home reset with two indulgent essentials designed to polish, soften, and restore. Begin with So Buff Hand & Foot Polish, a dual-action exfoliator powered by 7% Glycolic Acid and eco-friendly Apricot Seed Powder to sweep away roughness, bumps, and dull skin. It refines texture while prepping skin for optimal moisture absorption.

Follow with Extra Whip Hand & Foot Treatment, an uber-rich yet fast-absorbing crème infused with Shea Butter, Cocoa Seed Butter, Niacinamide, and Caffeine. It deeply hydrates while helping improve the look of firmness, smoothness, and overall radiance. Finished with a soft pink hue and champagne-inspired scent, this duo transforms everyday care into a moment of pure indulgence.

Benefits:

• Gently exfoliates to remove roughness, dead skin, and buildup
• Helps reduce the appearance of KP, "strawberry skin," and uneven texture
• Preps skin for better moisture absorption and longer-lasting hydration
• Deeply nourishes and restores dry, overworked skin
• Helps improve the look of lines, wrinkles, and age spots
• Supports firmer, smoother, more radiant-looking skin
• Leaves skin feeling soft, polished, and refreshed
• Helps extend the look of manicures and pedicures

Ingredients:

• Glycolic Acid (7%) and Apricot Seed Powder help exfoliate to smooth and refine skin texture
• Green Tea Leaf Extract (Camellia Sinensis) and Sunflower Seed Oil help provide antioxidant support and nourishment
• Shea Butter and Cocoa Seed Butter help create a moisture-locking barrier and restore hydration
• Niacinamide helps brighten the look of discoloration and improve skin tone
• Caffeine helps firm and energize the appearance of skin
• A blend of conditioning ingredients helps soften and restore dry, stressed skin

Top off your butter LONDON manicure with the Hardwear™ Topper Duo! This 2-Piece UV Topcoat Set features the fan-favourite Hardwear Shine UV Topcoat for an ultra-glossy finish, and the new Hardwear Matte UV Topcoat for a manicure that is matte but never dull. Hardwear Matte helps prevent nail polish chipping and smudging with a velvety matte finish, while Hardwear Shine helps seal in your manicure for a high-shine radiant-looking finish. Both Hardwear Matte and Hardwear Shine are formulated with UV protectors to help lock in nail colour and prevent fading while leaving behind a shiny or matte finish.

Includes:
•    Hardwear Shine UV Topcoat, 0.2 fl. oz.
•    Hardwear Matte UV Topcoat, 0.2 fl. oz. 

Set Includes:

• Nail Foundation Priming Basecoat, 0.2 fl oz
• Hardwear Shine UV Top Coat, 0.2 fl oz

Description: Help strengthen the look of your nails with Nail Rescue! This 2-Piece Nail Prep and Set Duo includes two perfectly paired nail-strengthening products for the ultimate manicure restoration. Prep and prime your nails with the strengthening Nail Foundation Priming Basecoat to help fill in nail ridges and promote healthy nail growth before locking in shine with our bestselling glossy Hardwear Shine UV Topcoat. Both nail treatments included in Nail Rescue feature our signature 10-Free formula for a nail-loving manicure with affordable skincare-infused luxury. 

Set Includes: Fashion Sized Strawberry Rhubarb Jelly Preserve Strengthening Treatment + Fashion Sized Mellow the Yellow Nail Brightening Treatment
Description: Help reduce the look of yellowing nails while strengthening and adding a wash of a sheer jelly pink with Glazed Donut Twist! This perfectly paired 2-Piece Signature Glazed Donut & Nail Care Treatment Set in Fashion Sizes features two of our fan-favorite nail care treatments to create the ultimate glazed manicure with nail-loving benefits for under $20. Help rejuvenate the look of nails with the delicious Jelly Preserve Strengthening Treatment in shade Strawberry Preserve before adding a layer of iridescent Mellow the Yellow Nail Brightening Treatment to add a perfectly pearly hue for the ultimate glazed donut manicure at an everyday low price!