In The Press – butter LONDON

Meet the New PC21X Summer Shades

FREE Cotton Buds Mini Nail Lacquer with $50+ Orders

Enjoy Free Shipping On $40+

PEOPLE ARE TALKING

In The Press

See why beauty editors, bloggers and more are obsessing over butter LONDON.

Over 20 Years of Feel Good Beauty

We’re rather flattered that industry experts, beauty critics, and creators have noticed our skin-healthy ingredients and clever innovations.

Making Quite an Impression, Dahling

butter LONDON Unveils Nail Blush Restorative Treatment

butter LONDON announces the launch of Nail Blush Restorative Treatment, an innovative solution designed to address a growing modern beauty challenge: achieving polished, beautiful nails while restoring strength and health after repeated exposure to gels, acrylics, and long-wear manicures.

- GLOBE NEWSWIRE

READ MORE

Hand holding Nail Blush Restorative Treatment in Cherry Berry shade against white background and surface

The 10 Best Cuticle Creams for an Enviable Manicure

- Lindsay Colameo Peragallo and Catherine Hufton, BYRDIE

READ MORE

QuickFix Moisturizing Cuticle Balm against light blue background surface with product swatch of white cream moisturizer

9 Best Cuticle Oils and Creams for Dry and Damaged Nails

- Lisa DeSantis and Mary Honkus, GLAMOUR

READ MORE

Close up of a Hand holding Melt Away Cuticle Exfoliator against white background

Editor Approved: 8 March Nail Colors That Go Beyond Basic Pastels

- Anvita Reddy, COSMOPOLITAN

READ MORE

Close up of two hands showcasing pastel pink shade of Pure Colour 21X Nail Lacquer against light pink background

butter LONDON - As Seen In InStyle

I'm Saving Over $100 a Month on Pricey Gel Manicures Thanks to This Fast-Drying Polish That Lasts Just as Long

Another beautiful thing about this formula? It lasts so long, sans chipping. The first time I tried the polish, I gave myself a pedicure in the shade Her Majesty’s Red.

- Christina Oehler

butter LONDON - As Seen In Cosmopolitan

Editor Approved: 8 March Nail Colors That Go Beyond Basic Pastels

Spring is synonymous with pastels, but this year, soft purples—like lavender and lilac—are everywhere.

- Anvita Reddy

butter LONDON - As Seen In Wellness Magazine

The Overlooked Wellness Indicator: Your Nails

This isn’t polish that simply sits on the nail and waits to chip. It’s a treatment-infused formula designed to actively support nail health while delivering long-lasting, gel-like shine.

- Wellness Magazine

butter LONDON - As Seen In Marie Claire

15 Stunning Red French Tip Nails that Reinvent the Classic Mani

...nail fans keep coming up with fun ways to reinvent the timeless manicure. For the holiday season (and probably beyond) one of my favorite looks to wear is a red French nail.

- Audrey Noble

butter LONDON - As Seen In Marie Claire

Selena Gomez is Rejecting Holiday Red Nails in Favor of This Moodier Shade

This brick red color, while still a bit earthy and moody, is one of the lightest nail colors she's chosen all winter.

- Danielle Jackson

butter LONDON - As Seen In Twenty Two Words

20 Viral TikTok Beauty Products That Are Worth the Hype

Melt away overgrown cuticles in seconds with this fast-acting butter LONDON Cuticle Remover.

- 22 Words Staff

butter LONDON - As Seen In Yahoo! Shopping

12 Best Nail Strengtheners That Actually Work, Tested by Celebrity Manicurists

Not all 'weak' nails are actually weak—sometimes they’re just dry. This formula focuses on hydration, helping improve flexibility and reduce brittleness so nails are less likely to crack.

- Hana Hong

butter LONDON - As Seen In Byrdie

The 10 Best Cuticle Creams for an Enviable Manicure

The delivery system for this cuticle balm is unlike any other in this lineup, with an easy-to-use massaging tip that makes application both easy and mess-free.

-Lindsay Colameo Peragallo and Catherine Hufton

butter LONDON - As Seen In Who What Wear

These Luxe Nail Designs Are Begging to Be Worn With a Glitzy Dress This New Year's Eve

Crafted to improve the look and strength of your nails, this tinted jelly nail treatment uses skin-loving ingredients like açai and tea tree oil while offering a juicy and buildable wash of color.

- Maya Thomas

butter LONDON - As Seen In Glamour

9 Best Cuticle Oils and Creams for Dry and Damaged Nails

If you regularly experience skin lifting, this powerful formula completely refreshes and resets nails to get rid of dead, dry skin and reveal the softest, smoothest cuticles underneath.

- Lisa DeSantis and Mary Honkus

butter LONDON - As Seen In Who What Wear

Hand Cream Is My Favorite Little Luxury—14 I Always Keep Within Arm's Reach

butter LONDON may be known for its luxurious nail lacquers, but I implore you to give its equally rich hand (and foot!) cream a try, even on days when you forgo a coat or two of polish.

- Jamie Schneider

butter LONDON - As Seen In Byrdie

I Tried a Nail Brightener To Revive My Dull, Yellow Nails—Now I’m a Convert

'butter LONDON's Mellow the Yellow contains lemon fruit extract, which contains citric acid that can act as a natural bleach or oxidizing agent,' Dr. King says.

- Celia Shatzman

butter LONDON - As Seen In ET

Everything You Need to Transform Your Home Into a Spa for Valentine's Day: Massage Candles, Robes and More

This massage candle from nail experts butter LONDON is designed specifically for your hands for an extra decadent at-home manicure.

- Lauren Gruber

butter LONDON - As Seen In Byrdie

11 Cruelty-Free Beauty Brands We Can't Stop Talking About

Still, the best sellers from the brand are none other than the Horse Power Nail Rescue Basecoat, which promotes nail growth and prevents staining, and the Melt Away Cuticle Exfoliator, which makes achieving professional-looking manicures at home easier than ever.

- Rebecca Norris

butter LONDON - As Seen In The Strategist

Editor Approved: A Gift for Every Type of Mother-in-Law

This nail strengthener will keep her tips in tip-top shape. It comes in “strawberry rhubarb” and “orange marmalade" for a hint of a manicure.

- Amber Pardilla

butter LONDON - As Seen In Marie Claire

The Nail Tint Trend Is Officially Taking Over the Minimalist Manicure Scene This Spring

'The name says it all about the benefits,' celebrity manicurist Elle Gerstein says. Vitamin E and tea tree oil help to add moisture and antioxidant protection to the nails, and a host of others, like keratin and arginine, help to strengthen the nail and prevent nail breakage, respectively.

- Elle Gerstein

butter LONDON - As Seen In Byrdie

Selena Gomez's Neon Jelly Nails Are an Instant Serotonin Boost

The trick isn’t in the technique, per se, but in the product selection: you’ll want to opt for a sheer nail polish—like butter LONDON Jelly Preserve Nail Strengthening Treatment... that you can apply as you would any other nail polish, and then finish off your mani with a high-shine top coat.

- Isabella Sarlija

butter LONDON - As Seen In Allure

9 Summer Nail Colors You Should Try Right Now

...butter LONDON Jelly Preserve Strengthening Treatment in Strawberry Rhubarb can be layered depending on how vibrant you want your jelly to be.

- Loren Savini

butter LONDON - As Seen In Glamour

The Jelly Nail Trend Is Like Lip Gloss for Your Nails

You could also use butter LONDON’s Jelly Preserve Strengthening Treatments. The sheer, juicy polishes come in shades like Strawberry Rhubarb Jelly and Orange Marmalade and are infused with nourishing ingredients such as argan oil, calcium, and acai berry.

- Austa Somvichian-Clausen

butter LONDON - As Seen In Who What Wear

From Velvety Petals to Dewy Blades of Grass—April's Trending Nail Colors Evoke All the Spring Foliage

The color offers an opaque and shiny finish with a blue-gray tone that's neutral enough for rainy late-spring days.

- Maya Thomas

butter LONDON - As Seen In Who What Wear

Editor Approved: I'm Lifting the Veil on Bridal Beauty: Every Elegant Hair, Nail, and Makeup Trend to Know for 2027

For milky nails, opt for pigmented cream, baby blue, and chrome with a whisper of white.

- Maya Thomas

butter LONDON - As Seen In Bustle

19 Nail Polish Colors For A Barbiecore Mani, From Fuchsia To Baby Pink

For those who are into more peachy shades of pink, Coming Up Roses is a gorgeous coral shade.

- Olivia Rose Rushing

butter LONDON - As Seen In Glamour

21 Nontoxic Nail Polishes for Shiny, Chip-Free Nails That Last for Days

The polish is eight-free, goes on rich in two coats, and dries down pretty quickly. The color has a beautiful, glassy shine.

- Deanna Pai

butter LONDON - As Seen In Stylecaster

If Gel Wrecks Your Nails, Shoppers Say This Long-Wear Polish ‘Never Chips’ & Dries In a Pinch

The key to the powerfully lasting formula from butter LONDON is its shock resistant polymer technology. This provides long-wear, chip-resistant color, while diamond powder brightens the color for the highest shine possible.

- Brittany Leitner

READ STORY

butter LONDON - As Seen In Seventeen

31 Spring Nail Polish Colors So Cute You Won't Be Able to Pick Just One

Transition away from those dark wintery colors and soften up your nails with this baby powder blue.

- Yerin Kim and Hannah Oh