Power Up All Day Wear Mascara

Power Up All Day Wear Mascara
Power Up All Day Wear Mascara
Power Up All Day Wear Mascara
This mascara delivers length and dramatic curl with long-lasting, flexible 8-hour wear
SKU: 921321010

Availability: In stock

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Level up your eyelash game for all day lashes! butter LONDON Power Up All Day Wear Mascara instantly delivers length, dramatic curl and definition to individual lashes with long-lasting, flexible 8-hour wear. The creamy, oil-free water-resistant formula is infused with hydrating Jojoba Extract, so eyelashes appear thicker and more volumized without clumping, smudging or flaking. 

The multi-functional, lash-catching, curved brush features micro-combs to reach even the smallest lashes while soft-flex bristles create a 360 degree panoramic effect… it’s naturally eye catching.

• Longwear (8+ hours of wear)
• Oil Free – 100% safe for lash extensions
• Creamy, water-resistant formula with comfortable flexible wear
• Unique nourishing wax blend delivers instant length, dramatic curl & definition
• Infused with Jojoba Extract to soften & hydrate eyelashes, so they appear thicker and more volumized over time
• Specialized Polymer reduces smudging and flaking
• Dual-Purpose curved mascara brush has micro-combs for precise application and soft-flex bristles stretch & lengthen the look of eyelashes
• Gluten Free, Paraben Free, Always Cruelty Free Key Claims:
• Long wear (8+ hours of wear)
• 84% of women thought their lashes looked instantly amplified
• 84% of women agree that this mascara is “weather-proof”
• No clumping, smudging or flaking
• 95% of women found their lashes felt hydrated and soft, even after they removed makeup
How to Use

How to use

Apply Power Up All Day Wear Mascara from base of lash to tip, wiggling through individual lashes as you comb through. Use an oil-based makeup remover or a lash extension approved lash shampoo to remove Power Up All Day Wear Mascara from lashes.


Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Jojoba Esters, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Glycerin, Synthetic Wax, Stearic Acid, Palmitic Acid, Isostearic Acid, Aminomethyl Propanediol, Acacia Senegal Gum, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Butylene Glycol, Sodium Laureth - 12 Sulfate, Myristic Acid, Arachidic Acid, Behenic Acid, C11-15 Pareth-7, Oleic Acid, Potassium Sorbate, Tetrasodium EDTA, Tocopherol, CI 77499 (Iron Oxides)

Customer Reviews

Awesome Review by Squirrel
Love this mascara! It’s my favorite. Eyelashes look beautiful without all the clumps! (Posted on 11/4/2019)
Best mascara ever! Review by Jaime R
I am a makeup artist who has used several different types of mascaras. This one hands down has been the best one ever. I look like I'm wearing false eyelashes, so long and full. (Posted on 10/17/2019)
My New Holy Grail Review by Monica M
Love this mascara. It makes me look like I'm wearing falsies without all the trouble. (Posted on 10/17/2019)
natural glam Review by Amberdestiny M
Best mascara for a natural glam kind of day you get the length and lift without the clumpiness (Posted on 10/17/2019)
this is great! Review by Amanda J
I love a good mascara and this is great! Makes my lashes look longer and Fuller. (Posted on 10/17/2019)
Great job Butter London Review by Hilda
Love this mascara! (Posted on 10/16/2019)
Great Formula Review by Chelsey L
I’m not a fan of the brush but the formula is great (Posted on 10/16/2019)
Five Stars Review by Tonia S
Fabulous ❤️ (Posted on 10/16/2019)
One of my favorites Review by Breonna S
This has been one of my favorite mascaras. It's amazing at creating a full plump look (Posted on 10/16/2019)
Obsessed Review by Paige M
Dior Mascara & Better Than Sex were the only two mascaras I thought I would ever use until I got this in my boxycharm box. So far, it has lasted me a couple months without getting super thick & clumpy. Literally obsessed & never going back! (Posted on 10/16/2019)
The Best Review by Kimmie S
Hands down one of the best mascaras I have tried (Posted on 10/16/2019)
If you don not own this you NEED it! Review by FaeedaB
I received this mascara in my boxycharm and it has been a fav ever since! It can be layered without clumping or flaking and lasts all day. I don't even need falsies. Add it to your cart now if you haven't done so yet. (Posted on 10/7/2019)
Love it! Review by Sharon
Got this with my Boxycharm Charms. This 63yr old woman, that never wears fake lashes, and tried many mascara's, this mascara will be, my lifelong mascara! In "1" coat, my lashes were fuller, longer, no clumps and actually curled! Must buy back up!! I always use a lash curler, not this time....will, next time!! My lashes will be touching my lenses on my glasses !! I'm okay with that!! Ladies, try this....... (Posted on 9/5/2019)
Love it! Review by Sharon
Got this with my Boxycharm Room Charms and this 63yr old, is, HAPPY!! I Never wear fake lashes. I think, I found my lifelong Mascara!! "I HAVE...LASHES!!" (Posted on 9/5/2019)
This is amazing my eyelashes are beautiful with one coat. Review by Shonnett
Just tried this mascara today I had received it in my boxycharm and just got around to it. This is amazing my eyelashes are beautiful with just one coat. Definitely a winner for me check the price so I will be able to repurchase (Posted on 8/13/2019)
No Clumps! Review by Boxycharm subscriber
I am not one too be picky with a mascara or notice any really difference between them, but i obviously didn't know what i was missing! This is so buildable and doesn't clump up your eyelashes at all! I love it! (Posted on 7/23/2019)
Amazing Review by Sam
I absolutely love this mascara! You can layer it without it getting all clumpy and it provides length AND volume! My new favorite. (Posted on 7/17/2019)
LOVE This for all day Review by butter London Customer
This is a fabulous mascara for holding curl and length all day long! I love that this is an oil-based formula and perfect for all day wear. No flaking here. Love it (Posted on 7/14/2019)
I love this mascara Review by butter London Customer
I received this in my Boxycharm, and at first I wasn't thrilled because of the wand.. oh my goodness was I surprised when I finally tried it!!! This mascara is officially my new favorite!!! I seriously would have never given it a second thought because of (Posted on 7/14/2019)
Amazing Review by butter London Customer
I got this in my April Boxycharm and it is my new favorite mascara! I love it so much and it does everything it claims to do and so much more (Posted on 7/14/2019)
Wow!!! Review by butter London Customer
This mascara rocks y'all!!! (Posted on 7/14/2019)
Poor Formula Review by butter London Customer
I reviewed this mascara in my boxycharm.If you are looking for a mascara that may be, nourishing? This is your mascara. With that being said, it never truly dries and that is what is most concerning. Literally you can grab your eyelashes and they feel as (Posted on 7/14/2019)
Fantastic! Review by butter London Customer
I was given this product as a gift to try. It's super creamy and soft.. glides on and has really long lasting wear. I love the fact that it's buildable. One stroke for length and an added stroke for volume. Tip, since it;s so creamy, let it dry down just (Posted on 7/14/2019)
All Day Curl Hold Review by butter London Customer
This mascara is wonderful! It helps to keep my lashes curled all day which is great because they usually fall flat about halfway through. They are long and defined with this mascara which is the best way they can be! (Posted on 7/14/2019)

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