PURE COLOUR 21X NAIL LACQUER

Hibiscus Extract & Wakame Bioactive: Strengthen nails and help prevent breakage
Vitamin E: Delivers intense hydration and antioxidant protection
Hexanal: Helps strengthen keratin structure while repairing brittle, damaged nails

How does this formula improve nail health? Our formula is designed to strengthen and nourish your nails with every application—unlike traditional polishes that can dry out or weaken them. It’s powered by a 21-Free blend, eliminating harmful chemicals while delivering advanced nail care.

Is Pure Colour 21X vegan and cruelty-free? Yes! Our formula is completely vegan, cruelty-free, and always will be.

How many shades are available? Pure Colour 21X launches an extensive range of shades from nudes and pinks to bold brights and dramatic darks, with new seasonal shades added regularly.

What's the cost per manicure? At $14 per bottle with over 100 applications, each manicure costs approximately 14 cents - delivering salon-quality results at an incredible value.

What's the difference between Patent Shine 10X and Pure Colour 21X Nail Lacquers? Both are high-performance formulas, but Pure Colour 21X is our most advanced formula yet, featuring a breakthrough 21-Free formulation that's even cleaner and safer. It includes beneficial ingredients like wakame bioactive, hibiscus extract, and vitamin E that actively strengthen and nourish nails while you wear it. Plus, it features our innovative curved brush for foolproof application.

What's the difference between Patent Shine 10X and Pure Colour 21X Nail Lacquers?

Both are high-performance formulas, but Pure Colour 21X is our most advanced formula yet, featuring a breakthrough 21-Free formulation that's even cleaner and safer. It includes beneficial ingredients like wakame bioactive, hibiscus extract, and vitamin E that actively strengthen and nourish nails while you wear it. Plus, it features our innovative curved brush for foolproof application.

A natural, fast-drying, gel-like nail polish that eliminates harmful chemicals while delivering vibrant, long-lasting colour that’s good for your nails.

Prep - Start with a clean slate by using our Nail Scrubbers™ 2-in-1 Wipes to remove any existing lacquer or glitter and prep the nail surface. Next, apply Melt Away Cuticle Exfoliator to gently dissolve and remove dry, overgrown cuticles in minutes. Follow with the Signature Glass Cuticle Pusher to carefully push back cuticles for a clean, even nail bed. Finish your prep by applying a butter LONDON basecoat.

Paint - Apply one coat of nail lacquer. Let dry. Apply second coat if desired. Let dry. Finish with butter LONDON Hardwear Shine or Matte topcoat.

Pro Tip: SHINE & HYDRATE fully dry nails with our Quickfix Cuticle Balm. Squeeze a pin-sized amount onto the no-mess cuticle cream massager and apply twice a day to quench & moisturize cutitles and gloss up your nails.

What is Pure Colour 21X Nail Lacquer? Pure Colour 21X is our high-performance nail polish that delivers vibrant, mega-watt shine in a breakthrough 21-Free formula. It's designed to be good for your nails while providing bold, chip-resistant color with our innovative curved brush for flawless application.

What does "21-Free" mean? Our 21-Free formula eliminates 21 harmful chemicals including Animal derivatives, Toluene, Benzene, Xylene, Formaldehyde, Formaldehyde Resin, Phthalates, Cyclic Silicones, Camphor, Methyl Ethyl Ketone (MEK), Glycol Ethers, and many more. This makes it safer for your nails and overall health.

What size is the bottle and how much product do I get? Each bottle contains 0.3 fl. oz / 9 mL of lacquer, providing over 100 applications per bottle.

How do I apply Pure Colour 21X for best results? Start with a clean slate by using our Nail Scrubbers™ 2-in-1 Wipes to remove any existing lacquer or glitter and prep the nail surface. Next, apply Melt Away Cuticle Exfoliator to gently dissolve and remove dry, overgrown cuticles in minutes. Follow with the Signature Glass Cuticle Pusher to carefully push back cuticles for a clean, even nail bed. Finish your prep by applying a butter LONDON basecoat before applying your Pure Colour 21X Nail Lacquer. Top it off with your choice of our signature topcoats.

What makes the curved brush special? Our innovative curved brush hugs the nail shape for foolproof, streak-free application every time. The brush mirrors your nails' natural curves, making it easier to achieve salon-quality results at home.

How long does Pure Colour 21X take to dry? Our quick-dry technology sets polish to touch in under 60 seconds, making it perfect for busy schedules.

Hibiscus Extract & Wakame Bioactive: Strengthen nails and help prevent breakage
Vitamin E: Delivers intense hydration and antioxidant protection
Hexanal: Helps strengthen keratin structure while repairing brittle, damaged nails

Is Pure Colour 21X vegan and cruelty-free? Yes! Our formula is completely vegan, cruelty-free, and always will be.

How many shades are available? Pure Colour 21X launches an extensive range of shades from nudes and pinks to bold brights and dramatic darks, with new seasonal shades added regularly.

What's the cost per manicure? At $14 per bottle with over 100 applications, each manicure costs approximately 14 cents - delivering salon-quality results at an incredible value.

What's the difference between Patent Shine 10X and Pure Colour 21X Nail Lacquers?