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Article: GET JELLY! INTRODUCING NEW SUMMER COLOURS TO THE AWARD-WINNING JELLY PRESERVE COLLECTION

GET JELLY! INTRODUCING NEW SUMMER COLOURS TO THE AWARD-WINNING JELLY PRESERVE COLLECTION - butter LONDON

GET JELLY! INTRODUCING NEW SUMMER COLOURS TO THE AWARD-WINNING JELLY PRESERVE COLLECTION

  • May 13, 2021
  • |
  • News

GET JELLY! INTRODUCING NEW SUMMER COLOURS TO THE AWARD-WINNING JELLY PRESERVE COLLECTION

  • May 13, 2021
  • |
  • News

butter LONDON is giving you a Jelly expansion just in time for summer! The fan-favorite Jelly Preserve Nail Strengthening Treatment is here to make its return with two, juicy colors that add a pop of vibrancy to any warm weather look.

Dry, brittle nails got you down? Liven up your nail polish wardrobe and get back on track to healthier, stronger and brighter-looking nails with the Jelly Preserve Nail Strengthening Treatment in two NEW! shades: Orange Marmalade (tropical orange) and Bramley Apple (retro teal).

After becoming an Instagram-wide obsession last spring, it looks like the jelly nail trend is here to stay! So, butter LONDON decided to grant your wish and give you more of the conditioning formula you love in the new nail lacquer colours you crave. Joining the fan-favorite Victoria Plum and Strawberry Rhubarb that launched last year, Orange Marmalade and Bramley Apple feature the same revolutionary Jelly Preserve nail treatment formula that doubles as “skincare” for nails to help deliver continuous, all-day nourishment. Packed with Arginine, Bamboo Extract and Hydrolyzed Keratin, these 2-in-1 nail treatments help to strengthen and rejuvenate the look of nails while adding a vibrant pop of translucent nail colour. Take a break from gel, acrylics and polish and coat your nails in 1, 2 or ALL of these on-trend hues for an eye-catching manicure that was made for summer. 

How to: Summer Ombre Nail Art

For Sunset Ombre: Use Jelly Preserve in Orange Marmalade as base and Strawberry Rhubarb at the tip

For Mermaid Ombre: Use Jelly Preserve Bramley Apple as base and Victoria Plum at the tip

Step #1: Depending on your ombre nail lacquer choice, apply the orange or teal nail treatment to the entire nail. Allow to dry, then apply a second coat.

Step #2: Starting at the tip of the nail, apply the pink or purple nail treatment in gentle strokes, slowly working your way down to the middle of the nail.

Step #3: Apply a second coat of the pink or purple nail treatment, focusing the colour on the tip of the nail. This will create an ombre effect.

Step #4: Once nail treatment is dry, seal the deal with a coat of butter LONDON best-selling Hardwear UV Shine Top Coat for longwear, glossy shine.

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