They say that the eyes are the window to the soul, but even they can sometimes use a little stroke of oomph!

With the rise of the face mask and the fall of full-faced beauty (at least in public), beauty gurus everywhere have begun to put extra emphasis on their peepers, with the help of vibrant eyeshadow colours and long, lengthy lashes. It is truly all about the eyes in 2021.

Now, I don’t know about you, but if I were stranded on a deserted island with one beauty product in hand… it would be mascara. In my opinion, it is the KEY to eyes that look captivating and, most importantly, awake. But, even if you share my fondness for this little black tube, finding the right mascara in a sea of mascara choices can be quite a challenge.

So, you are on the quest for the perfect mascara, let butter LONDON match you with our collection of volumizing, lengthening and strengthening mascara products! Simply follow along below to find your mascara match made in heaven:

If You Have: Sparse or Thin Lashes

But You Want: More Voluminous-looking Lashes

Time to help boost those lashes with a Stroke of WOW Volumizing Mascara! This long wear and buildable black mascara conditions the lashes as it helps build volume and length with each stroke! Infused with hydrating ingredients, Stroke of WOW includes a unique double-sided wand that molds to the shape of eyelashes to help define, lengthen and volumize for a bold, beautiful lash look.

If You Have: Lash Extensions

But You Want: To Help Keep Them Intact

Power Up All Day Mascara is your new beauty bag must-have! Formulated with Jojoba Extract and specialized polymers, this oil-free and water-resistant formula instantly delivers dramatic length and curl to lashes—and it is 100% safe for lash extensions! Made with a multi-functional, curved brush, Power Up uses tiny micro combs to help catch even the smallest lashes, while covering them in a natural black stroke of colour.

Even better, Power Up held true in a butter LONDON perception study, with 95% of women saying they found their lashes to feel more hydrated and 84% of women claiming their lashes look instantly amplified after use!

If You Have: Straight, Blah Lashes

But You Want: A Boost of Length + Curl

Amplify and multiply the look of lashes with Double Decker Lashes Mascara! With just a few strokes, you can help thicken, multiply and curl lashes from root-to-tip in a coat of bold, black colour. The Double Decker unique, nylon fiber wand helps grasps each individual lash for immediate definition, as our Extreme Curl Technology helps holds the lash and curl in place. Apply a swipe of mascara for a daily lash boost or tie your full glam beauty routine together with a striking, longwear curl.  

If You Have: Short, Invisible Lashes

But You Want: Long Lashes That Flutter

Take lashes to new heights with the jet black Oh My, How High!™ Lengthening Mascara. This cruelty-free mascara helps lengthen, volumize and curl lashes for a long-lasting and dramatic effect that helps eyelashes appear elongated and defined. With a sweeping, curved applicator wand, this Lengthening Mascara helps fan out lashes for a panoramic effect and helps contour each lash for added dynamic dimension!