Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Level up your eyelashes with Power Up All Day Wear Mascara for instant length, dramatic curl and added definition to individual lashes with long-lasting 8-hour wear. The creamy, oil-free water-resistant formula is infused with hydrating Jojoba Extract to soften and hydrate lashes while making them appear thicker and more volumized without clumping, smudging, or flaking. The dual-purpose curved mascara brush has micro-combs for precise application and soft-flex bristles to help lengthen the look of eyelashes for a naturally eye catching look.

Key Ingredients: Jojoba Extract (softens and hydrates eyelashes), Specialized Polymer (reduces smudging and flaking)

Benefit:

Delivers length and dramatic curl with long-lasting, flexible 8-hour wear

Colour: Black

Coverage & Finish: Water-resistant formula coats lashes with a matte black finish

Feel Good Beauty:

• Gluten Free
• Paraben Free
• Always Cruelty Free

Create a starry-eyed look with the velvety rich neutrals in the butter LONDON Glazen™ Smooth Silk Shadow Palette. Inspired by the best-selling Glazen Eye Gloss, this luminous eyeshadow palette blends buttery smooth and sophisticated shimmer with 7 wearable eyeshadow shades in a versatile array of neutral pressed powder hues. Formulated with an Encapsulated Pearl Suspension, this buildable and easy to blend eyeshadow coats the eyelid in a dazzling shimmer that appears to float on skin and glistens in the light. Craft a beautiful, show-stopping eye look or sweep on and go for an everyday soft shimmer that will light up your eyes!

Benefit: Velvety sheer to bold eyeshadow hues that create captivating eye looks with a silky texture and an ultra-buildable Feel Good Beauty formula that lasts!

Colour: Stargaze (sparkling cream), Moonbeam (sparkling taupe), Copper (sparking soft brown), Splendor (sparkling gray) , Smoky Quartz (sparkling soft black), Rose Gold (sparkling dusty pink), Satin Bronze (sparkling chocolate)

Coverage & Finish: One swipe sheer-to-medium coverage with an alluring shimmer finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben- Free

Create a starry-eyed look with the velvety rich and utterly mauvelous shades in the butter LONDON Glazen™ Smooth Silk Shadow Palette. Inspired by the best-selling Glazen Eye Gloss, this luminous eyeshadow palette blends buttery smooth and sophisticated shimmer with 7 wearable eyeshadow shades in a versatile array of cool and warm mauve hues. Formulated with an Encapsulated Pearl Suspension, this buildable and easy to blend eyeshadow coats the eyelid in a dazzling shimmer that appears to float on skin and glistens in the light. Craft a beautiful, show-stopping eye look or sweep on and go for an everyday soft shimmer that will light up your eyes!

Benefit: Velvety sheer to bold eyeshadow hues that create captivating eye looks with a silky texture and an ultra-buildable Feel Good Beauty formula that lasts!

Colour: Innocent (sparkling rose), Pride (sparkling lilac), Mischievous (sparkling deep bronze), Lust (sparkling lavender), Splendid (pink mauve), Envy (sparkling plum), Sly (sparkling eggplant)

Coverage & Finish: One swipe sheer-to-medium coverage with an alluring shimmer finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben- Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This rich brown eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresh, youthful look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Maplewood: Rich Brown

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Roll your way to an ultra-fine line with the butter LONDON Stroke of Wow Roll On Eyeliner. The breakthrough wheel applicator gives you ultimate control for a straight stroke of deep brown colour that’s perfect for a tight line along the lashes. Infused with a Liquid Longevity Complex, this precise eyeliner contains a quick drying formula with intense colour payoff. Take this liner for a spin and experience a weightless feel and comfortable wear that will have you saying “WOW!”

Key Ingredient: Liquid Longevity Complex (helps eyeliner stay in place and last all day)

Benefit: Rolling applicator wheel delivers an ultra-precise line of lightweight, intense colour in one stroke

Colour: Espresso: Deep brown

Coverage and Finish: Bold, high pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free

Define and shine in a sparkling purple eyeliner with the Glazen™ Lustrous Liner in Ultraviolet. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Ultraviolet: Sparkling purple

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Vegan
• Gluten-Free
• Always Cruelty-Free