Having flaky, chapped, dry lips is truly the worst feeling. That’s why we formulated LIPPY Lip Balm. If you want smoother, softer-looking lips without having to compromise on ingredients, keep reading. Unlike other lip balms that often leave lips dryer and more parched with repeated application, this intensely hydrating, soft and creamy butter LONDON Pink Champagne Treatment is formulated with conditioning plant-based oils and butter ingredients, like Coconut Oil, Jojoba Seed Oil, Avocado Oil and Shea Butter, to indulge lips with much-needed moisture. Soft, creamy and intensely hydrating, this lip-loving lip balm helps provide lips with protection from harsh elements, daily dryness and loss of moisture. This intensive lip hydrator and overnight lip mask is lightly scented with our signature luxe Champagne scent for ultimate self-care indulgence. Give ‘em some lip and enjoy the uplifting experience.

Key Ingredients: Coconut Oil (hydrates and protects), Jojoba Seed Oil (moisturizing), Avocado Oil (replenishes, hydrates and moisturizes), Shea Butter (smooths and nourishes)

Benefit: Intensive lip hydrator and overnight lip mask balm that is hydrating and moisturizing. Excellent for use as all-day lip hydration or as an overnight lip mask to nourish and pamper dry lips.

Colour: Pink tint

Coverage & Finish: Transparent finish

Feel Good Beauty:

• Paraben-Free, Gluten-Free & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Give your lips some more TLC and get them irresistibly prepped with butter LONDON Lippy Lip Scrub. Designed and formulated to pair perfectly with our Tinted Lip Treatment, this luxe next-level Sugar Buttercream Treatment is made with 100% natural sugar. Infused with skin-nourishing ingredients, butter LONDON natural sugar scrub exfoliates and treats dry, cracked lips while providing instant hydration, all in one easy-to-use stick. The 2-in-1 Sugar Buttercream Treatment gently sloughs away dead surface cells, allowing moisturizing ingredients to penetrate deeply into lips. The raw sugar acts as a natural exfoliator, gently rolling over surface imperfections to polish and help improve lip texture. The mess-free stick applicator provides targeted, on-the-go application. Delightful sugar buttercream scent! Give ‘em some lip and enjoy the uplifting experience.

Key Ingredient: Jojoba Esters derived for Jojoba Oil (skin-softening), Coconut Shell powder (gentle exfoliant)

Benefit: An easy to use 100% natural sugar-based lip scrub that exfoliates dry, dehydrated lips while leaving them hydrated. Convenient metalized lip tube, twist, twist cap closure.

Coverage & Finish: Transparent finish

Feel Good Beauty:

• Gluten-Free, Paraben-Free & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Define and shine in a sparkling navy eyeliner with the Glazen™ Lustrous Liner in Magnetic. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Magnetic: Sparkling navy

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Gluten-Free
• Always Cruelty-Free

Instantly blur the appearance of pores, while giving skin a rush of cooling hydration. This Vitamin E-infused LumiMatte primer perks up the look of the complexion, helps even out the appearance of skin tone and leaves a smooth, radiant-looking finish that lasts. Formulated to awaken your senses and extend the wear of your makeup, this silicone-free Cool Blue Blurring Primer features an instant cooling sensation that blurs the appearance of imperfections and creates a smooth, matte canvas for makeup application. Designed to pair with butter LONDON LumiMatte Blurring Skin Tint for an undetectable, luminous finish.

Key Ingredients: Vitamin E (helps protect skin from environmental stressors), Sodium Hyaluronate (a derivative of Hyaluronic Acid that helps deliver hydration deep into the skin), Trehalose (helps lock in moisture for lasting hydration)

Benefit: Creates a smooth canvas, helps extend the wear of makeup and helps smooth the appearance of skin, fine lines and wrinkles

Colour: Blue colour that goes on sheer

Coverage & Finish: Concealer: Luminous matte finish

Size: 0.5 FL OZ

Feel Good Beauty:

• Always Cruelty-Free
• Silicone-Free
• Vegan & Gluten-Free
• Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan, Talc Free

Real Results*:

• 100% of participants agree this primer smooths evenly onto skin, provides a silky-smooth finish and preps the skin for better makeup application.

• 92% of participants agree this primer instantly reduces the appearance of fine lines and wrinkles and helps makeup last longer.

• 92% of participants agree the skin had an overall improvement in appearance after 2 weeks of use and agree this primer made the skin feel softer after 2 weeks of use.

• 91% of participants agree this primer instantly reduces the appearance of pores.

• 88% of participants agree this primer helps blur the look of imperfections and agree this primer made the skin look smoother and healthier after 2 weeks of use.

• 84% of participants agree the skin looked more hydrated and brighter after 2 weeks of use.

*Based on a two week perception study of 25 volunteers.

Show off stage worthy lashes and cue the drama with SOHO Show. Our Lengthening Tube Mascara wraps each individual lash in weightless, cashmere-like fibers for the look of major length and definition and long-lasting flexible wear. The short, tightly packed bristles get close to the root of even the shortest lashes for ultra-black, megawatt colour that pops! The luxe conditioning formula is infused with Biotin, Shea Butter and Panthenol to promote healthy lash growth and help restore shine. Removes easily with warm water. Smudge and smear proof. No makeup remover needed!

Key Ingredients:

Shea Butter (conditions and soothes lashes), Castor Seed Oil (helps improve the appearance of eyelashes), Panthenol ( helps strengthen and restore shine), Biotin (promotes healthy lash growth and helps prevent lash fallout), Sodium Hyaluronate (conditions lashes)

Benefit: Adds length and definition to lashes with long-lasting flexible wear

Feel Good Beauty:

• Fragrance Free, Talc Free, Sulfate Free, Soy Free, and Mineral Oil Free
• Always Cruelty-Free
• Vegan, Gluten-Free & Paraben-Free

Based on real results:

• 100% of participants agree that their lashes were significantly lengthened.
• 100% of participants agree that their lashes were significantly thickened.
• 100% of participants agreed that this mascara stayed put all day with little to no flaking.
• 100% of participants with recorded responses agree that the thin, precise brush helped coat each lash evenly.
• 100% of participants agreed that removing this mascara was an easy, gentle process.
• 100% of participants with recorded responses agree this mascara lasted throughout a 16+hour day.

*Results based on a one-use & removal perception study with 31 participants. Individual results may vary.

Simplify your beauty routine and instantly give cheeks and lips a complexion-boosting, monochromatic pop of colour with this multipurpose butter LONDON Plush Rush Blush Stick! In a mistake-proof stick that does more for you, the lightweight, 2-in-1 buttery smooth formula seamlessly applies, blends and melts into skin for a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango butters and enriched with Plumping Peptides, the skin-nourishing cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a long-lasting, stay-true warm nude colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel. The luxe Champagne scent is a sweet added bonus.

Key Ingredient: Plumping Peptides (help give the appearance of accentuated cheekbones and plumper, fuller-looking lips), Shea & Mango butters (nourish and condition)

Benefit: Gives cheeks and lips a dreamy, natural-looking monochromatic look with a decadent Champagne scent

Colour: A Light Pink

Coverage & Finish: Silky smooth buttercream texture with a light-diffusing, soft-focus finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free

Pucker up and Double Up your beauty routine with a fuller, more voluptuous looking pout with this creamy Plush Rush Tinted Lip Treatment. This berry lip balm coats lips in a sheer wash of colour with a cushiony feel that is positively indulgent. Formulated with Murumuru Seed Butter, Shea Butter and Castor Seed Oil, Plush Rush Lip Tint features a unique outer and inner layer that seamlessly work together to deliver a rush of conditioning lip hydration. Antioxidants and a plumping complex help promote smoother, fuller-looking lips as the inner core delivers a luxurious cooling effect that is oh-so pampering. Tint your lip with this deeply conditioning lip balm that drenches your pout in a stay-true colour.

Key Ingredient: Plumping Complex (helps promote firmer, fuller-looking lips), Murumuru Seed Butter (hydrates lips for intense moisture), Shea Butter (conditions and smoothes the look of lips), Castor Seed Oil (moisturizes and conditions the lips)

Benefit: Conditions, soothes and moisturizes while coating lips in a sheer pop of colour

Colour: Double Up: Berry

Coverage & Finish: Natural, sheer colour with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben-Free