Define and shine in a sparkling navy eyeliner with the Glazen™ Lustrous Liner in Magnetic. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Magnetic: Sparkling navy

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Gluten-Free
• Always Cruelty-Free

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft vanilla butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance eyeshadow pigments that transform into a light powder for a crease-free natural wash of soft vanilla eyeshadow color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Buttercream: Soft vanilla

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Sheer Wisdom™ Serum Eye Shadow and Primer is an age-defying treatment masked in beauty. This soft beige butter LONDON eye primer and shadow features a powerful blend of peptides that help even the look skin for a more fresher look. This unique fluid serum contains high performance pigments that transform into a light powder for a crease-free natural wash of soft beige color that is easy to apply and blend. Wear it alone for a natural, no-makeup makeup look or use it under any eye shadow as a long-wear primer.

Key Ingredients: High Performance Pigments (helps makeup adhere to the skin), Spherical Polymers (help even out the look of skin tone), Peptide blend (helps smooth the look of the eyelid for crease-free coverage)

Benefit: 2-in-1 formula provides a smooth application that helps even the look of skin and adds a natural pop of colour to the eyes

Colour: Sepia Tan: Soft beige

Coverage & Finish: Satin, matte finish with a light-to-medium colour coverage

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Vegan

Define and shine in a sparkling purple eyeliner with the Glazen™ Lustrous Liner in Ultraviolet. With a soft metallic and long-wear finish, Glazen Lustrous Liner packs a precise, felt tip applicator that glides across the lash line with effortless precision. This weightless liquid liner is formulated with a Liquid Luster Complex that delivers an intense shine with eye-catching sparkle finish that helps make eyes pop. Add a twinkle to your eye looks with a dramatic wing or an ultra-fine line.

Key Ingredient: Liquid Luster Complex (adds an intense shine and radiant sparkle finish)

Benefit: This lightweight eyeliner adds a playful shimmer to any makeup look and features an ultra-fine felt tip applicator for an effortless, precise line

Colour: Ultraviolet: Sparkling purple

Coverage & Finish: Full coverage colour with a sparkling finish

Feel Good Beauty:

• Vegan
• Gluten-Free
• Always Cruelty-Free

Create a starry-eyed look with the velvety rich neutrals in the butter LONDON Glazen™ Smooth Silk Shadow Palette. Inspired by the best-selling Glazen Eye Gloss, this luminous eyeshadow palette blends buttery smooth and sophisticated shimmer with 7 wearable eyeshadow shades in a versatile array of neutral pressed powder hues. Formulated with an Encapsulated Pearl Suspension, this buildable and easy to blend eyeshadow coats the eyelid in a dazzling shimmer that appears to float on skin and glistens in the light. Craft a beautiful, show-stopping eye look or sweep on and go for an everyday soft shimmer that will light up your eyes!

Benefit: Velvety sheer to bold eyeshadow hues that create captivating eye looks with a silky texture and an ultra-buildable Feel Good Beauty formula that lasts!

Colour: Stargaze (sparkling cream), Moonbeam (sparkling taupe), Copper (sparking soft brown), Splendor (sparkling gray) , Smoky Quartz (sparkling soft black), Rose Gold (sparkling dusty pink), Satin Bronze (sparkling chocolate)

Coverage & Finish: One swipe sheer-to-medium coverage with an alluring shimmer finish

Feel Good Beauty:

• Always Cruelty-Free
• Gluten-Free
• Paraben- Free

Having flaky, chapped, dry lips is truly the worst feeling. That’s why we formulated LIPPY Lip Balm. If you want smoother, softer-looking lips without having to compromise on ingredients, keep reading. Unlike other lip balms that often leave lips dryer and more parched with repeated application, this intensely hydrating, soft and creamy butter LONDON Pink Champagne Treatment is formulated with conditioning plant-based oils and butter ingredients, like Coconut Oil, Jojoba Seed Oil, Avocado Oil and Shea Butter, to indulge lips with much-needed moisture. Soft, creamy and intensely hydrating, this lip-loving lip balm helps provide lips with protection from harsh elements, daily dryness and loss of moisture. This intensive lip hydrator and overnight lip mask is lightly scented with our signature luxe Champagne scent for ultimate self-care indulgence. Give ‘em some lip and enjoy the uplifting experience.

Key Ingredients: Coconut Oil (hydrates and protects), Jojoba Seed Oil (moisturizing), Avocado Oil (replenishes, hydrates and moisturizes), Shea Butter (smooths and nourishes)

Benefit: Intensive lip hydrator and overnight lip mask balm that is hydrating and moisturizing. Excellent for use as all-day lip hydration or as an overnight lip mask to nourish and pamper dry lips.

Colour: Pink tint

Coverage & Finish: Transparent finish

Feel Good Beauty:

• Paraben-Free, Gluten-Free & Always Cruelty-Free
• Formulated without parabens, mineral oil, petrolatum, sodium lauryl sulfate, phthalates, BHA and triclosan.

Channel your inner goddess with this deep wine lipstick in Provocative! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go!

Benefit: Plumps the look of lips for a more defined, hydrated pout

Colour: Provocative: a deep wine crème

Coverage & Finish: High pigment coverage with a satin finish

Feel Good Beauty:

• Always Cruelty-Free
• Paraben-Free
• Gluten-Free