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Article: It's National Nail Polish Day, Dahling! Time to Double Down on Lacquer Love

It's National Nail Polish Day, Dahling! Time to Double Down on Lacquer Love - butter LONDON

It's National Nail Polish Day, Dahling! Time to Double Down on Lacquer Love

  • Jun 1, 2025
  • |
  • News

It's National Nail Polish Day, Dahling! Time to Double Down on Lacquer Love

  • Jun 1, 2025
  • |
  • News

One day only: BOGO PS10X Patent Shine + 10% off Scrubbers

Well hello there, gorgeous! Today's the day we've all been waiting for – National Nail Polish Day has arrived, and we're absolutely beside ourselves with excitement. Because let's be honest, is there anything more delightful than the perfect swipe of colour adorning your fingertips?

At butter LONDON, we know that nail polish isn't just about pretty colours (though ours are rather spectacular, if we do say so ourselves). It's about that moment of pure indulgence, that little ritual of self-care that transforms not just your nails, but your entire mood. It's confidence in a bottle, dahling.

Today's Treats: BOGO PS10X Plus Something Rather Special
Speaking of confidence, have you met our PS10X Patent Shine collection? These beauties deliver that coveted high-gloss, runway-worthy finish that makes people stop mid-conversation to ask, "Where did you get your nails done?" Plot twist: You did them yourself, you clever thing.

Now here's where today gets properly exciting – not only can you snag BOGO on our entire PS10X range, but we're also doing something we rarely do: offering 10% off our cult-favourite Scrubbers. Because let's be honest, darling, proper nail prep is the unsung hero of that salon-perfect finish. Our formula gently buffs away imperfections while nourishing your nails with vitamin E and soothing Aloe – it's the supporting actor that makes the star absolutely luminous. And today? Both the star and the supporting cast are on sale.


Why We're Obsessed (And You Should Be Too)

Our PS10X Patent Shine isn't just another lacquer – it's a technological marvel wrapped in cheeky British charm. The advanced polymer technology delivers:

- 10-day wear (yes, really)

- Gel-like cushion and shine that doesn't quit

- Chip-resistant formula that laughs in the face of daily wear

- Clean beauty credentials because your health matters as much as your style

From the sophisticated neutrals of "All Hail The Queen" to the bold statement of "Her Majesty's Red," each shade tells a story. And today, you get to tell two stories for the price of one.

How to Make the Most of Today's Offer

  1. Stock up on your favourites – that shade you've been eyeing? Today's the day.

  2. Try something new – with BOGO, it's the perfect time to experiment with that daring colour you've been curious about.

  3. Gift yourself (and a friend) – National Nail Polish Day is basically Christmas for nail enthusiasts.

  4. Don't forget the prep – grab those Scrubbers at 10% off for the ultimate manicure experience.

The butter LONDON Difference
Since 2005, we've been the rebels of the nail world – the first to go 3-Free when everyone else was still catching up, the brand that proved clean beauty doesn't mean compromising on colour or performance. We're British-born, globally loved, and utterly unapologetic about our obsession with beautiful nails.

As we celebrate our milestone anniversary, we're also looking ahead to our most ambitious launch yet—a revolutionary nail lacquer and system that represents the culmination of 20 years of clean beauty research. Without revealing too much, we can say this groundbreaking collection will redefine what's possible in plant-powered nail colour.

Every bottle is a little piece of London sophistication, ready to transport you from your daily routine to something altogether more glamorous. Because whether you're channeling your inner royal or embracing your rebellious side, the right shade of polish can change everything.

Don't Sleep on This One, Love
This offer disappears at midnight – like Cinderella's carriage, but with better nails. So whether you're a long-time butter LONDON devotee or curious about joining our colourful community, today is absolutely the day to dive in. 

After all, life's too short for boring nails. And on National Nail Polish Day? Life's definitely too short to pass up BOGO PS10X. Ready to paint the town? Shop now – your future fabulous self will thank you.

Offer valid for 24 hours only on National Nail Polish Day. BOGO applies to PS10X Patent Shine collection. 10% off Scrubbers automatically applied at checkout. Because we believe everyone deserves beautiful nails, darling.

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