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Clean Beauty Isn't Boring (And We Have the Nails to Prove It)
by Branwen Raven
on Sep 08 2025
The Beauty Revolution Starts at Your Fingertips (No, Really)
Let's have a proper chat about International Beauty Day, shall we? While the rest of the world is debating whether they need retinol or bakuchiol, we're here to remind you that beauty doesn't need to be quite so... exhausting.
Beauty, Redefined (Thank Goodness)
Remember when beauty meant slathering yourself in questionable chemicals and hoping for the best? Those days are as outdated as using your nail as a screwdriver (we see you). Today's beauty is about feeling brilliant without compromising your health or the planet's. Clean beauty isn’t just a trend—it’s the new standard. In fact, TPO (Trimethylbenzoyl Diphenylphosphine Oxide)—once a common nail polish ingredient—has now been banned in the EU because of its health risks. If that doesn’t tell you it’s time to upgrade your nail game, we don’t know what will.
Your Nails: The Unsung Heroes of Self-Expression
Here's the thing: your nails are the only accessory you literally cannot leave the house without. You can forget your earrings, leave your favorite lipstick on the bathroom counter, but your nails? They're coming with you whether they're ready or not.
They're your punctuation marks when you talk with your hands. They're the first thing people notice when you hand over your card at that insufferably cool coffee shop. They're ten tiny canvases for whatever mood strikes your fancy.
Your Five Non-Negotiables
Let's talk about the dream team that separates a good manicure from a "did you just leave the salon?" manicure.
Pure Colour 21X isn’t just nail lacquer; it’s a commitment to colour that actually stays put. Its 21-free formula lets you paint with abandon—no harsh chemicals required. The pigmentation? Chef’s kiss. The longevity? Practically matrimonial.
Of course, even the best lacquer needs proper prep. Enter the 3-Piece Pro Manicure Kit—professional-grade tools that make you wonder how you ever lived without them. Melt Away Cuticle Exfoliator, Glass Cuticle Pusher, and Glass Nail File: the holy trinity of nail prep.
Those Nail Scrubbers™ 2-In-1 Wipes? Think of them as the reset button your nails desperately need. One swipe and you're working with a surface so clean, your lacquer won't know what hit it. They're the difference between a manicure that lasts three days and one that survives your entire holiday.
The Hardwear Shine UV Topcoat is where science meets sorcery. That gel-like shine without the UV lamp? It transforms any manicure from "nice nails" to "excuse me, where did you get those done?" And unlike actual UV gel, you can remove it without destroying your nail beds.
Finally, P.D. Quick Dry Conditioning Drops—because patience is a virtue you don't have time for. Sixty seconds and you're touch-dry? Plus, they're conditioning your cuticles while they're at it, because multitasking isn't just for your day job.
The Ritual of It All
There's something deliciously indulgent about taking time for yourself. In a world that demands you be "on" constantly, painting your nails becomes an act of rebellion. Twenty minutes where emails can wait and you can focus on nothing more pressing than not smudging your index finger (again).
Start with the 3-Piece Pro Manicure Kit for a salon-worthy clean, then prep your nails with a Nail Scrubbers™ 2-In-1 Wipes. Paint with Pure Colour 21X in whatever shade matches your mood. Seal it with Hardwear Shine UV Topcoat for that "yes, I have my life together" finish. Drop on those P.D. Quick Dry Drops and get on with your day, because waiting for lacquer to dry is so last decade.
The Bottom Line
This International Beauty Day isn't about following trends or meeting impossible standards. It's about recognizing that real beauty comes from feeling confident in your choices.
The future of beauty is clean, conscious, and completely unapologetic. It's about products that work as hard as you do, without any dodgy ingredients. It's about expressing yourself freely, whether that means a classic such as Her Majesty's Red or a rainbow overcoat like All You Need Is Love.
So go ahead, paint those nails in whatever shade makes you feel invincible. Choose formulas that respect your body and the environment. Because the best beauty statement you can make is being unapologetically, brilliantly you.
And if that "you" happens to have impeccable nails? Well, we certainly won't complain.
Happy International Beauty Day, loves. Now go forth and be glossy.
News
It's National Nail Polish Day, Dahling! Time to Double Down on Lacquer Love
by Branwen Raven
on Jun 01 2025
One day only: BOGO PS10X Patent Shine + 10% off Scrubbers
Well hello there, gorgeous! Today's the day we've all been waiting for – National Nail Polish Day has arrived, and we're absolutely beside ourselves with excitement. Because let's be honest, is there anything more delightful than the perfect swipe of colour adorning your fingertips?
At butter LONDON, we know that nail polish isn't just about pretty colours (though ours are rather spectacular, if we do say so ourselves). It's about that moment of pure indulgence, that little ritual of self-care that transforms not just your nails, but your entire mood. It's confidence in a bottle, dahling.
Today's Treats: BOGO PS10X Plus Something Rather SpecialSpeaking of confidence, have you met our PS10X Patent Shine collection? These beauties deliver that coveted high-gloss, runway-worthy finish that makes people stop mid-conversation to ask, "Where did you get your nails done?" Plot twist: You did them yourself, you clever thing.
Now here's where today gets properly exciting – not only can you snag BOGO on our entire PS10X range, but we're also doing something we rarely do: offering 10% off our cult-favourite Scrubbers. Because let's be honest, darling, proper nail prep is the unsung hero of that salon-perfect finish. Our formula gently buffs away imperfections while nourishing your nails with vitamin E and soothing Aloe – it's the supporting actor that makes the star absolutely luminous. And today? Both the star and the supporting cast are on sale.
Why We're Obsessed (And You Should Be Too)
Our PS10X Patent Shine isn't just another lacquer – it's a technological marvel wrapped in cheeky British charm. The advanced polymer technology delivers:
- 10-day wear (yes, really)
- Gel-like cushion and shine that doesn't quit
- Chip-resistant formula that laughs in the face of daily wear
- Clean beauty credentials because your health matters as much as your style
From the sophisticated neutrals of "All Hail The Queen" to the bold statement of "Her Majesty's Red," each shade tells a story. And today, you get to tell two stories for the price of one.
How to Make the Most of Today's Offer
Stock up on your favourites – that shade you've been eyeing? Today's the day.
Try something new – with BOGO, it's the perfect time to experiment with that daring colour you've been curious about.
Gift yourself (and a friend) – National Nail Polish Day is basically Christmas for nail enthusiasts.
Don't forget the prep – grab those Scrubbers at 10% off for the ultimate manicure experience.
The butter LONDON DifferenceSince 2005, we've been the rebels of the nail world – the first to go 3-Free when everyone else was still catching up, the brand that proved clean beauty doesn't mean compromising on colour or performance. We're British-born, globally loved, and utterly unapologetic about our obsession with beautiful nails.
As we celebrate our milestone anniversary, we're also looking ahead to our most ambitious launch yet—a revolutionary nail lacquer and system that represents the culmination of 20 years of clean beauty research. Without revealing too much, we can say this groundbreaking collection will redefine what's possible in plant-powered nail colour.
Every bottle is a little piece of London sophistication, ready to transport you from your daily routine to something altogether more glamorous. Because whether you're channeling your inner royal or embracing your rebellious side, the right shade of polish can change everything.
Don't Sleep on This One, LoveThis offer disappears at midnight – like Cinderella's carriage, but with better nails. So whether you're a long-time butter LONDON devotee or curious about joining our colourful community, today is absolutely the day to dive in.
After all, life's too short for boring nails. And on National Nail Polish Day? Life's definitely too short to pass up BOGO PS10X. Ready to paint the town? Shop now – your future fabulous self will thank you.
Offer valid for 24 hours only on National Nail Polish Day. BOGO applies to PS10X Patent Shine collection. 10% off Scrubbers automatically applied at checkout. Because we believe everyone deserves beautiful nails, darling.
News
Pretty in Pink: The Manicure Everyone's Obsessed With!
by Branwen Raven
on May 28 2025
Step into spring with the chicest pink nail trend.
Dahlings, the season of pink is gloriously upon us — and we're not talking about just any old rosy hue that's had its day! The Pink on Pink trend is taking over fingertips everywhere, and butter LONDON is leading the charge with our perfectly curated collection of pinks that pack a proper punch.
From the softest whisper to the boldest blush, this trend is the ultimate spring statement that somehow manages to be both fresh-faced and timeless all at once. It's giving feminine power with a cheeky wink, and we're absolutely besotted.
Think of it as your nails' way of saying "I woke up like this" while secretly knowing you've mastered the art of effortless elegance. The beauty? It's astonishingly simple to achieve, even for those who consider themselves novices in the nail art department.
Your Pink Sparkle Moment
Ready to embrace your pink potential? Here's our foolproof formula for Pink on Pink perfection:
Begin with a coat of Sandy Bum — that gloriously understated nude-pink that flatters every skin tone while whispering "I'm naturally this fabulous." It's the perfect foundation for what comes next.
Then, the magic happens. Layer on Sweetiekins for that flawless sparkle of pink perfection. The delicate shimmer catches the light in ways that will have you staring at your own hands all day (we won't judge — we do it too).
For those feeling particularly adventurous, why not experiment with our entire pink portfolio? Flusher Blusher delivers that punchy pop of vibrance, while English Lavender brings a hint of purple-pink sophistication. Royal Blush? Well, that's pure regal elegance, darling.
Finish with our legendary Hardwear Shine UV Topcoat — choose glossy for that wet-look shine or Hardwear Matte UV Topcoat for a more contemporary edge. Either way, you'll be sporting the ultimate soft pink glow that lasts and lasts.
And there you have it — the Pink on Pink manicure that's as easy as it is chic! No professional needed, though you'll certainly look like you've just stepped out of London's poshest nail salon.
Pink's Power Play
This isn't just us being chuffed about our favorite spring shade — beauty editors and nail enthusiasts across the board are positively obsessed with this pretty-in-pink moment. As recently spotted in ELLE (oh yes, we're name-dropping), this soft pink trend is being hailed as spring's most versatile look.
What makes Pink on Pink truly brilliant is its chameleon-like ability to adapt to your personal style. Fancy something delicate and translucent for daytime meetings? A single coat of Sandy Bum will do the trick. Heading for evening cocktails and need something with more attitude? Layer up Flusher Blusher for a bold statement that says you're not to be trifled with.
The beauty world has spoken: Pink on Pink isn't just a fleeting trend — it's the new neutral with an edge. It's confident yet soft, bold yet approachable. Rather like you, wouldn't you say?
So go on then, give your tips the pink treatment they so richly deserve. Whether you're a pink enthusiast or a color-shy first-timer, this trend welcomes you with open arms (and perfectly polished fingertips).
After all, life's too short for boring nails. And in the immortal words we live by at butter LONDON: when in doubt, pink it out! Shop Pink on Pink Perfection.
News
The Quick Dry Conditioning Drops Your Salon-Worthy Manicure Routine Has Been Missing
by Lauren Neely
on Jul 17 2024
If you are giving yourself a salon-worthy manicure at home with our Patent Shine 10X Nail Lacquer hues, then you know longest part is waiting for your flawless-looking mani to dry! Here at butter LONDON we have the perfect solution with P.D. Quick Dry Conditioning Drops. This week in the blog, we are sharing all the details on these must-have nail drops and how to incorporate them into your nail care routine.
What is P.D. Quick Dry?
P.D. Quick Dry Conditioning Drops are a must-have for your at-home manicure as they help accelerate nail lacquer dry time while also helping to prevent nicks and smudges on your mani. Formulated with conditioning Rosehip Oil, an indulgent source of Vitamin E with antioxidant properties, these quick dry drops help to hydrate cuticles and protect nails for a quicker manicure. The travel-friendly design is perfect to use at the end of every manicure and pedicure so you can show off your fabulous nails in no time!
How to Use P.D. Quick Dry
To use P.D. Quick Dry Conditioning Drops, wait 2 minutes after painting your nails with your chosen Patent Shine 10X Nail Lacquer hue. After 2 minutes, dispense 1-2 drops in the center of your nail ensuring that it fully coats the nail. Wait 2-5 minutes for P.D. Quick Dry Conditioning Drops to dry your nail lacquer before rubbing any remaining oil onto the cuticles for added moisture. No need to rinse!
What to Pair with P.D. Quick Dry
To continue your nail care journey after applying P.D. Quick Dry Conditioning Drops, we recommend alternating with Quick Slip Cuticle Oil with Coconut Oil! Apply P.D. Quick Dry Conditioning Drops throughout the week to help nail lacquer last longer with less chipping and alternate with Quick Slip to help replenish and strengthen the look of cuticles for the ultimate nail care duo.
See for Yourself!
Our P.D. Quick Dry Conditioning Drops are a bestseller for a reason! Check out some of our favourite reviews to share the love of these nail-loving drops:
Quick to Dry!
“I was shocked at how quickly my nails dried after just a drop. This is a game-changer and makes doing your own nails so much easier.” –five stars from Steph Navas
You NEED This Product
“This product has literally cut my nail polish drying time in half! I absolutely hate waiting for the polish to dry, so having this added to my nail kit has definitely motivated me to do my own nails more often.” –five stars from mckenzieelise
A Game Changer!
“These Quick Dry Conditioning Drops from butter LONDON are a game changer! I love that it is a droplet instead of a brush and how conditioning they are for my nails and cuticles. I will be taking this travel-friendly dry oil nail serum with me everywhere from now on!” –five stars from goingmanestream
To shop for P.D. Quick Dry Conditioning Drops, or other bestselling nail care and Patent Shine 10X Nail Lacquer, head to butterlondon.com
News
Upgrade Your butter LONDON Manicure this Summer with these Brilliant Summer Nail Trends!
by Lauren Neely
on Jun 03 2024
With the summer season upon us, it’s time to switch up your manicure! With so many nail trends to choose from, the possibilities for your next at-home mani are endless. This week in the blog, we are sharing the hautest manicure trends for summer to recreate with your favourite butter LONDON Patent Shine 10X Nail Lacquer.
Shimmering Lip Gloss Nails
The first manicure trend that we recommend trying out this summer is shimmering lip gloss nails! This trend consists of a neutral crème colour, such as Steady On! Patent Shine 10X Nail Lacquer, with an iridescent top coat, such as Sassy Lassie Patent Shine 10X Nail Lacquer for a lip gloss effect. This trend is perfect for summertime as it is a chic neutral with a fun shimmering top coat for the ultimate sparkling summer mani.
A Pop of Popsicle Hues
The next trend we have been obsessing over for summer is fun popsicle-coloured nails! This trend can easily be recreated with bold butter LONDON colours, such as Her Majesty’s Red Patent Shine 10X Nail Lacquer for a pop of cherry red nails, Brolly Patent Shine 10X Nail Lacquer for a blueberry blue, or Pop Orange Patent Shine 10X Nail Lacquer for a sweet orange tangerine manicure. Top off your sweet treat mani with a glossy coat of Hardwear Shine UV Topcoat to help lock in your colour and with a brilliant high shine finish.
All the Pastels!
For a soft, feminine summertime manicure, we recommend pastels! A cool-toned pastel is perfect for an effortlessly chic manicure that can be worn all summer long. This trend can be recreated with Candy Floss Patent Shine 10X Nail Lacquer for soft powder blue nails, Bit of Sunshine Patent Shine 10X Nail Lacquer for a pastel yellow, or Sweetiekins Patent Shine 10X Nail Lacquer for a girly shimmering pastel pink.
Clean Girl Mani
The naked manicure has been all the rage on social media, this trendy look will continue to be popular throughout summer! The clean girl manicure consists of clean-looking cuticles and smooth, healthy-looking nails. To recreate this trend this summer, we recommend starting with Melt Away Cuticle Exfoliator and our Signature Glass Cuticle Cuticle Pusher to help gently remove dry, overgrown cuticles. Next, file nails with our Signature Glass Nail File to help shape your nails before applying one coat of award-winning Horse Power Nail Rescue Basecoat for an effortlessly chic clean girl mani!
To shop for more butter LONDON Patent Shine 10X Nail Lacquer and nail treatment products to help recreate your next summertime manicure, or other bestselling nail and beauty products, head to butterlondon.com
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For What It’s Earth, Try Out This Green Manicure For Earth Day!
by Sigrun Hjartardottir
on Apr 10 2024
Here at butter LONDON, we care about the planet and what goes into our Patent Shine 10X Nail Lacquer and nail treatment formulas! We use skin-loving ingredients and minimal packaging for our bestselling nail care products to help reduce our waste without compromising on the quality of our products. This week in the blog, we are sharing our favourite skincare-infused products to give yourself a feel-good manicure with sustainable ingredients and packaging for Earth Day on April 22nd!
Step 1: Prep Your Cuticles with Our Vegan Cuticle Exfoliator + Reusable Cuticle Pusher!
The first step for our Earth Day mani is prepping your cuticles! Start by applying a light layer of Melt Away around the cuticles and nail beds and wait for approximately 60 seconds. This Cuticle Exfoliator is formulated with plant-based conditioning ingredients such as Irish Moss to help soften and gently exfoliate cuticles with each use. Next, use our Signature Glass Cuticle Pusher to push back your cuticles. This 2-in-1 Cuticle Perfector features a reusable design and is created with durable glass making it environmentally friendly!
Step 2: Apply A Good-for-Your Nails Basecoat
Once your cuticles are prepped, apply one coat of Horse Power! This skincare-infused Nail Rescue Basecoat is formulated with Horsetail Extract, Biotin, and Calcium to help transform, restore and rescue damaged, weak nails. Horse Power helps protect both healthy and brittle nails against future damage, making this the perfect basecoat for your Earth Day mani!
Step 3: Add An Earth Day Inspired Patent Shine 10X Nail Lacquer Shade!
Next, add a fun pop of colour for a happy Earth Day mani with Garden Party for bright green nails! This Patent Shine 10X Nail Lacquer hue is inspired by the colours of nature and rural, simple English life. Formulated with our signature 10-Free formula, Garden Party helps promote stronger, healthier-looking nails. All of our Patent Shine 10X Nail Lacquer shades come in glass bottles that can be recycled once the product has run out, making it extra Earth Day friendly!
Step 4: Top Off Your Earth Day Mani with a Glossy Topcoat
As the final step to your feel-good manicure, add one coat of Hardwear Shine to help lock in colour and prevent fading! This UV Topcoat features our 10-Free formula with a brilliant high shine, smudge-free finish for a luxurious salon-worthy manicure from home! Like our other nail care products, Hardwear Shine can be recycled once empty and does not ship with any plastic or folding carton packaging to help reduce our waste for the environment.
To shop for more nail care essentials for your Earth Day mani, or other bestselling beauty products, head to butterlondon.com
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Spring Clean Your Manicure with these Mani Must-Haves!
by Sigrun Hjartardottir
on Mar 29 2024
As we Spring clean our makeup and wardrobes to get ready for the warm weather, it is important not to forget to update your nail products! Whether you need to restock on some of your favourites or find new cheeky Patent Shine 10X Nail Lacquer hues, this week in the blog we are sharing our butter LONDON manicure must-haves for Spring.
Shimmering Pink Nails
The first nail care product that we love for Spring is our Patent Shine 10X Nail Lacquer in shade Sweetiekins! This shade features a classic light pink hue with a glamorous shimmering finish for a splendid manicure that is always sparkling. This shade is perfect for Spring as the flirty pink colour is perfect for an effortlessly sweet manicure.
Green Nails for Spring
The next mani must-have for Spring is a fun pastel green! We have been obsessed with Garden Party Patent Shine 10X Nail Lacquer because of its soft green hue that feels like a breath of fresh air. This lively green is inspired by the simple, rural English life as it celebrates nature with this blissful colour. Whether you use this Springtime shade for nail art designs or as an all-over colour, Garden Party is the perfect green for Spring!
Natural-Looking Shimmer Nails
Another nail trend for Spring that we can’t get enough of is natural nails! While we love the look of bare nails, take your natural nails up a notch by adding one of our bestselling nail treatments such as Mellow The Yellow! This butter LONDON opalescent Nail Brightening Treatment gently exfoliates dry, damaged nail with Lemon Fruit Extract, Vitamin E and Red Algae, to help leave nails brighter, smoother, and more renewed. Use 2-3 coats of Mellow The Yellow by itself to give nails a shimmery opalescent pearly white colour.
Don’t Forget Cuticle Oil!
Another nail care essential that is a must-have for Spring is our fan-favourite Quick Slip Cuticle Oil! This Revitalizing Nail & Cuticle Oil with Coconut Oil helps protect, replenish and strengthen the look of cuticles. With conditioning Safflower and Jojoba Oil, Quick Slip helps soften dry cuticles and prevent moisture loss with an easy squeeze tube and brush applicator. The convenient travel size makes this cuticle oil a must-have for cuticle care on the go!
To shop for the Spring manicure favorites mentioned this week in the blog, or to shop for other butter LONDON bestselling manicure and beauty must-haves, head to butterlondon.com
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Feeling Lucky? Try These St. Patrick's Day-Inspired At-Home Manicures!
by Sigrun Hjartardottir
on Mar 14 2024
If you have been planning your outfit to wear this weekend for St. Patrick’s Day, we have the perfect accessory! A green manicure is a fun way to add a pop of green to any outfit. This week in the blog, we are sharing our favourite green Patent Shine 10X Nail Lacquer colours to try out!
Garden Party Green
The first colour that we love for St. Patrick’s Day is Garden Party! This Patent Shine 10X Nail Lacquer shade feels like a breath of fresh air as the blissful soft green is perfect for Spring. Part of the Spring 2023 On Holiday Shade Extension, Garden Party is part of the cottage-core inspired collection as this energetic green celebrates nature and is inspired by simple, rural English life.
Good Green Vibes
The next shade of green we love for St. Patrick’s Day is Good Vibes! This Patent Shine 10X Nail Lacquer is slightly less pastel than Garden Party for a soft sage crème mani. Perfect for Spring, this seafoam-toned green is the perfect blend of delicate yet playful for a lucky St. Patrick’s Day manicure.
Jelly Preserves Nail Strengthening Treatment in Shade Bramley Apple
If you want a St. Patrick’s Day manicure with the addition of nail strengthening benefits, Jelly Preserves Nail Strengthening Treatment in shade Bramley Apple is a perfect choice! This teal Jelly Preserve nail treatment is formulated with nail-loving ingredients such as Vitamin E, Tea Tree Oil, Hydrolyzed Keratin, and Bamboo Extract to help strengthen and rejuvenate the look of dry, brittle nails while adding a playful pop of sheer jelly colour.
Bang On! Patent Shine 10X Nail Lacquer
If you want to wear green for St. Patrick’s Day but want something different than a traditional green mani, try Bang On! This Patent Shine 10X Nail Lacquer is a deep teal that adds a posh and polished look to any St. Patrick’s Day outfit.
To shop for more Patent Shine 10X Nail Lacquer shades, or other bestselling beauty and nail care, head to butterlondon.com
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Fall in Love with These Lovestruck Valentine’s Day Nail Ideas!
by Sigrun Hjartardottir
on Feb 06 2024
Valentine’s Day is right around the corner, and regardless of whether you’re spending this love-filled holiday with a romantic partner or having a Galentine’s Day celebration, a pink and red mani is a must! This week in the blog, we are sharing our favourite Valentine’s Day manicure ideas for you to try out for this loveable holiday.
I’m Blushing
The first lovestruck colour to try out this February is Piece of Cake Patent Shine 10X Nail Lacquer! This soft dusty pink is perfect for a sweet and delicate manicure. We love using this colour on its own along with Hardwear Shine UV Topcoat for an ultra-glossy mani that is perfect to bring the playful party to any Valentine's or Galentine’s Day plans!
Heart of Gold
What better nail colour to wear when celebrating and drinking champagne on this love filled holiday than Champagne Princess? This Patent Shine 10X Nail Lacquer gives nails a regal pearlescent champagne hue with a shimmer that is fit for a queen. This pearly shade perfectly embodies glamour and simplicity with its chic colour and brilliant high shine and will be perfect for any bubbly Valentine’s Day plans!
Red Hot
We couldn’t possibly have Valentine’s Day inspired manicures without including a fiery red! Come to Bed Red is a classic Patent Shine 10X Nail Lacquer Shade that will have you falling in love with your manicure. This timeless rich true red gives you a chic polished look that’s perfect for this day of love! To elevate this red mani even further, try using Come to Bed Red for a French manicure by only applying it on the tips of nails with our Signature Nail Art Tools 3-piece nail design brush set!
Cupid’s Arrow
Get struck by Cupid’s arrow with this fuchsia pink crème! Flusher Blusher Patent Shine 10X Nail Lacquer is a pink bright enough to make you blush and is perfect for a flirty pink manicure. You can also use this love-note worthy hue for fun nail art designs, such as little hearts on your mani! To draw a heart on your nails, use the Stippling Brush from the Signature Nail Art Tools to draw two diagonal lines in a “V” shape. Next, add some more polish to the top of the ”V” to create a heart-like effect and admire your lovely nail art!
Love is in the Air
If you are looking for a light and airy Valentine’s Day manicure that gives a whimsical look, Bespoke Lace Patent Shine 10X Nail Lacquer is for you! This sophisticated sheer white overcoat leaves behind a flower-like design on your nails that is perfect for the season of love! You can use Bespoke Lace on its own, or use it as an overcoat on other Patent Shine 10X Nail Lacquer shades such as Fruit Machine Patent Shine 10X Nail Lacquer or Coming up Roses Patent Shine 10X Nail Lacquer for a pretty-in-pink floral mani!
To shop for more Patent Shine 10X Nail Lacquer shades to wear this Valentine’s Day, or other must-have nail treatments, head to butterlondon.com
News
Our Favourite Cheeky Stocking Stuffers
by Sigrun Hjartardottir
on Dec 15 2023
When you are shopping for gifts for the holidays, you can’t forget about stocking stuffers! We have a collection of fan-favourite Patent Shine 10X Nail Lacquers, nail treatments, and nail tools that make the perfect stocking stuffers for any nail lover this holiday season.
Jelly Preserve Strengthening Treatment in Shade Victoria Plum
The first product that we recommend for a stocking stuffer this holiday season is our bestselling Jelly Preserve! This Strengthening Treatment helps rejuvenate the look of nails while helping to repair damage from harsh nail formulas and practices. Formulated with nail-loving Acai and Vitamin E, this hybrid tinted nail treatment helps strengthen and improve brittleness for a noticeable difference in only 15 days!
Quick Slip Cuticle Oil Revitalizing Nail & Cuticle Oil with Coconut Oil
Another must-have product that makes the perfect stocking stuffer is our fan-favourite Quick Slip Cuticle Oil! This Revitalizing Nail & Cuticle Oil with Coconut Oil helps protect, replenish and strengthen the look of cuticles. With conditioning Safflower and Jojoba Oil, Quick Slip helps soften dry cuticles and prevent moisture loss with an easy squeeze tube and brush applicator. The convenient travel size makes this cuticle oil a must-have for the chilly holiday season!
Boozy Chocolate Patent Shine 10X Nail Lacquer
The next stocking stuffer we recommend for any manicure lover is our Boozy Chocolate Patent Shine 10X Nail Lacquer! This trendy warm coffee brown shade is synonymous with comfort, warmth, and all things cozy, making it perfect for the holiday season! Boozy Chocolate features the same 10-Free formula you know that helps promote brighter, stronger, healthier-looking nails just in time for the New Year!
Signature Nail Art Tools 3-Piece Nail Design Brushes
Nail art has been all the rage this year, which is why our Signature Nail Art Tools make the perfect stocking stuffer! These 3-Piece Nail Design Brushes include a dual-ended dotter tool, a striping nail brush, and a clean-up brush so you can easily add simple nail designs to your manicure. Each nail brush can be cleaned and reused time and time again to create endless easy nail designs for one-of-a-kind manicures this holiday season!
To shop the stocking stuffers mentioned in this week’s blog, or other bestselling beauty and nail care products, head to butterlondon.com
News
Ho-Ho-Holiday Nail Art: Try This Easy DIY Santa Hat Manicure This Season
by Sigrun Hjartardottir
on Dec 11 2023
The holidays are here, which means it’s time to try out new festive manicures! Whether you are a nail art professional or just starting on your nail art journey, this week in the blog we are giving you a step-by-step tutorial on how to give yourself a jolly Santa hat manicure.
Step 1: Prep Your Cuticles
Before applying any nail lacquer to your nails, it is important to prep your nails and cuticles so you can give yourself a salon-worthy mani. Start by applying Melt Away Cuticle Exfoliator around the cuticles and nail beds. Wait for approximately 60 seconds, then use our Signature Glass Cuticle Pusher to gently push back the cuticles. Wipe off the residue for perfectly prepped cuticles!
Step 2: Trim and File Your Nails
Next, for this Santa hat nail art we want our nails to be a rounded almond shape. To achieve this look, use our Signature Nail Clippers to trim the nails and our Signature Glass Nail File to shape your nails.
Step 3: Apply A Base Coat and Patent Shine 10X Nail Lacquer
Now that nails are prepped and ready, it’s time for nail lacquer! Start by applying a coat of Horse Power Nail Rescue Basecoat to each nail to help protect nails against future nail damage and help prevent nail breakage and let dry. Next, apply one to two coats of Her Majesty’s Red Patent Shine 10X Nail Lacquer to each nail except the pointer finger on each hand. Let dry.
Step 4: Nail Art!
To begin the nail art, apply one layer of Sheer Wisdom Nail Tinted Moisturizer to your pointer fingers. Let Dry. Next, using the Stippling Brush from our Signature Nail Art Tools and Her Majesty’s Red Patent Shine 10X Nail Lacquer, carefully outline the tip of your fingernail as if you were giving yourself a French manicure. Draw a curved line with the same brush to mimic the top of a Santa hat. Let dry. Next, using the Dual-Ended Dotter Tool from the same nail brush set and Cotton Buds Patent Shine 10X Nail Lacquer, add dots of white along the edge of the tip of your nail to mimic the look of a Santa hat. Add a dot to the end of the red curved line to look like the poof on the top of a Santa hat. Let dry and repeat the same steps on your other pointer finger.
Step 5: Top Coat and Cuticle Oil
Now that your nail art is complete, finish off your festive mani with a top coat of Hardwear Shine UV Topcoat on each nail to help lock in your mani with a brilliant high shine, smudge-free finish. Let dry. Add a layer of Quick Slip Cuticle Oil with coconut oil to help replenish the look of cuticles as the final step of this Santa hat manicure!
To shop the must-have manicure products mentioned in this week’s blog, or other bestselling Patent Shine 10X Nail Lacquer and nail treatment products, head to butterlondon.com
News
Our Favourite Spooky Season Nail Colours
by Sigrun Hjartardottir
on Oct 05 2023
Halloween is only a few short weeks away, which means it’s time to figure out our costume and most importantly, our manicure! Whether you are going all out with your Halloween costume this year, or if you are going to throw on some cat ears and call it a day, here are our favourite Patent Shine Nail Lacquer hues to wear this October.
Union Jack Black
We couldn’t list our favourite manicure colours for Halloween without starting with a classic black! Union Jack Black Patent Shine 10X Nail Lacquer is a true black crème that is perfect for this haunted holiday. Union Jack Black is a versatile shade and can be worn alone as an all-black manicure, or can be used with shade Cotton Buds Patent Shine 10X Nail Lacquer to create different nail designs with our Signature Nail Art Tools 3-piece nail design brushes. The Stippling Brush included in this kit is perfect for drawing an eerie spiderweb on your nails, and the Dotter Tool is great for drawing a spooky ghost design!
Proper Do
Another colour we love for the Halloween season is a deep purple, such as Proper Do Patent Shine 10X Nail Lacquer. This rich purple crème is an effortlessly moody hue that combines the warmth of red and the calm blues to add sophistication and a sense of luxury to this ghostly holiday. You can wear Proper Do on its own, or you can use the Signature Nail Art Tools to create designs such as paint drops or bats!
Pop Orange
Orange is a colour that is associated with Halloween, which is why we had to include Pop Orange Patent Shine 10X Nail Lacquer in our Halloween manicure inspo! This light tangerine crème is perfect to add some festive spirit to your nails. We love using Pop Orange with our Signature Nail Art Tools to create fun pumpkin designs for a spooky pumpkin patch-inspired mani!
All You Need is Love
The last Halloween-inspired nail colour we recommend is All You Need is Love Patent Shine 10X Nail Lacquer! This glamorous rainbow glitter overcoat adds a fun pop of sparkle for a Halloween manicure that shines. We love using this show-stopping shade on its own for a full glitter moment, or layering it on top of other Patent Shine 10X Nail Lacquer hues, such as Brolly Patent Shine 10X Nail Lacquer or Bonkers Patent Shine 10X Nail Lacquer.
To shop more festive Patent Shine 10X Nail Lacquer hues to wear this Halloween, or other bestselling nail care and beauty products, head to butterlondon.com
News
The Sheer Neutral Nails You *Need* for Fall
by Sigrun Hjartardottir
on Aug 18 2023
As much as we love fun and flirty nails with cool pastels and bright colours, sometimes we want to go back to the basics with a sheer, classy manicure. Our Sheer Wisdom Nail Tinted Moisturizer is perfect for when you want an elegant-looking manicure with nail-loving benefits! This week in the blog, we are going through what makes Sheer Wisdom so special and discuss one fan-favorite shade that has made a highly-anticipated comeback.
What is Sheer Wisdom Nail Tinted Moisturizer?
Who said tinted moisturizers are just for your skin? Sheer Wisdom is our fan-favourite Nail Tinted Moisturizer that helps hydrate your nails to revive, strengthen and prevent breakage with effortless, sheer coverage. Formulated with a blend of nail-loving ingredients, this hybrid nail treatment is infused with Vitamin E, Tea Tree Oil, and Keratin to help restore dry, brittle nails as it locks in moisture for stronger nails over time.
Introducing Our Newest Addition to the Sheer Wisdom Shade Range…
While Sheer Wisdom was previously offered in four luxe neutral shades, we have recently brought back a fan favourite colour with shade Fair! This light neutral shade is perfect for lighter skin tones as the sheer vanilla colour helps even the look of nails for a barely-there classic mani with nail-loving benefits!
What Other Shades are Sheer Wisdom Available in?
Sheer Wisdom is available in five different sheer colours so you can choose a colour that best matches your skin tone for the perfect “your nails but better” manicure. The five shades and undertones are listed below:
Fair: Sheer porcelain with cool tones
Light: Sheer vanilla with golden tones
Medium: Sheer latte with warm tones
Tan: Sheer caramel with neutral tones
Deep: Sheer chocolate with neutral tones
What Makes Sheer Wisdom so Special?
While we think that Sheer Wisdom is perfect for a sheer-neutral manicure with nail-loving benefits, don’t just take our word for it! Check out our five star reviews to see why our customers are obsessed with the Nail Tinted Moisturizer.
Love, Love, Love!“I bought Sheer Wisdom in hopes it would get my nails in better shape and it has! I have been wearing it for a few months along with the Hardwear Shine UV Topcoat and the P.D. Quick Dry Conditioning Drops. My nails are so much stronger and healthier. They rarely break anymore. I love these products and they last a long time too!” –Verified 5-star review from KelJohn
An Everyday Hero!“When I first heard of Sheer Wisdom, I literally freaked as the concept is so genius. The fact that in one easy swipe, I can have really pretty polished-looking nails but it's actually a treatment is so great. This is my day-to-day to go. It's perfect for a professional woman that wants just a touch of color on the nail but also for those, like me, that struggle with dry, brittle nails.” –Verified 5-star review from anonymous
MY ABSOLUTE FAV“I am so grateful butter LONDON came out with this GENIUS product. I am too busy for a manicure appointment and I can't be bothered constantly re-doing tacky, cracked nail polish. This is the only solution for me and it's perfect! It goes on super easy and is very natural but has a high glossy finish and most importantly... a very subtle wear-down.” –Verified 5-star review from anonymous
To shop Sheer Wisdom Nail Tinted Moisturizer so you can have the ultimate nail-loving neutral mani for fall, or other bestselling nail treatments and Patent Shine 10X Nail Lacquers, head to butterlondon.com
News
Our Favourite Nail Lacquer Cocktails
by Sigrun Hjartardottir
on Aug 15 2023
With endless choices of different nail lacquer colours, it can be difficult to choose just one. However, choosing a colour based on your favourite cocktail can make it more fun! This week in the blog, we put together four cocktail-inspired nail looks for your next cheeky mani/pedi.
One Espresso Martini, Please!
Our new indulgent Boozy Chocolate Patent Shine 10X Nail Lacquer is the *perfect* colour to give yourself an espresso martini-inspired manicure! This brown earthy tone nail lacquer is inspired by your favourite decadent chocolate treats, making this the perfect choice for your next boozy mani.
Start with one coat of Horse Power Nail Rescue Basecoat, allowing it to dry before applying two coats of Boozy Chocolate. Once Boozy Chocolate has dried, top it off with a coat of Hardwear Shine UV Top Coat for a glossy, long-lasting mani.
When Life Gives You Limes, Make Margaritas!
Up next for our drink-inspired manicures, we have a classic margarita with salt on the rim with Garden Party Patent Shine 10X Nail Lacquer and Bespoke Lace Patent Shine 10X Nail Lacquer! Garden Party is an energetic green with a hint of lime, while Bespoke Lace is a sheer white overcoat that leaves behind a delicate design on the nail. These colours are the perfect combo for a margarita-inspired mani.
Start with one coat of Horse Power Nail Rescue Basecoat, allowing it to dry before applying two coats of Garden Party. Once Garden Party has dried, add one coat of Bespoke Lace over Garden Party. Top it off with a coat of Hardwear Shine UV Top Coat for a brilliant high shine.
It’s Aperol Spritz O’clock
An Aperol Spritz is a refreshing cocktail that’s not too heavy, just like our Orange Marmalade Jelly Preserve Strengthening Treatment! This sheer orange nail lacquer has a nail-loving formula as it gives the effect of a delicious sheer jelly look while working hard to rejuvenate the look of nails.
Start with one coat of Horse Power Nail Rescue Basecoat, allowing it to dry before applying two coats of Orange Marmalade. Once the Jelly Preserve has dried, apply a coat of Hardwear Shine UV Top Coat for an ultra-glossy finish.
A Classic It-Girl Cosmo
Last up on our list of cocktail-inspired manicures is a classic cosmopolitan! This fruity pink drink is a similar vibrant colour to our fan-favourite Flusher Blusher Patent Shine 10X Nail Lacquer. This fuchsia pink nail lacquer is bright enough to make you blush, making it the perfect cosmo pink.
Start with one coat of Horse Power Nail Rescue Basecoat, allowing it to dry before applying two coats of Flusher Blusher. Once the cheeky pink nail lacquer has dried, apply a coat of Hardwear Shine UV Top Coat for a salon-worthy manicure.
To shop more Patent Shine 10X Nail Lacquer for your cocktail-inspired manicure, or any other bestselling nail treatments or body care, head to butterlondon.com
News
Chic Nail Ideas to Try Out This Wedding Season
by Sigrun Hjartardottir
on May 30 2023
As May is coming to an end, we are in the full swing of wedding season! Weddings, whether you are the bride or a guest, take a lot of time to get ready for. Planning your hair, dress, and makeup can be a daunting task, which is why we want to help you out with your manicure! We have gathered some of our favourite Patent Shine 10X Nail Lacquers to wear to all of the weddings this season for brides, guests, and grooms.
For the Bride
Choosing your nails for your big day is not something to be taken lightly! Your nails will be in all of your photos featuring your rings, so it is important to make sure your nails are something you love! Here are some of our favourite nail ideas for all of our lovely brides to be.
Mums The Word Patent Shine 10X Nail Lacquer: If you want to keep things timeless, a classic rosy nude is the way to go! Mums the Word is perfect for all of your bridal needs as this effortlessly classy colour is perfect for your special day!
Bespoke Lace Patent Shine 10X Nail Lacquer: For the bride that wants something neutral yet fun, we recommend trying Bespoke Lace! This sophisticated sheer overcoat leaves behind a delicate flower-like design that is perfect for your wedding day.
Champagne Princess Patent Shine 10X Nail Lacquer: Add some shimmer on your wedding day with Champagne Princess! This pearlescent champagne colour is perfect for a celebratory day if you want something neutral with a hint of glimmer.
For the Guest
Choosing your nails as a wedding guest is definitely a balance. You do not want to wear a colour that will attract any extra attention, but that doesn’t mean your manicure has to be boring! We recommend trying any of the following colours or designs for the perfect wedding guest mani.
Candy Floss Patent Shine 10X Nail Lacquer: This powdery blue crème is a great colour to wear to your next wedding! It is a fun pastel that still gives a pop of colour without being too bright or bold.
Sandy Bum Patent Shine 10X Nail Lacquer: You can’t go wrong with a classic soft pink manicure! This ultra-flattering milky pink crème gives your nails a hint of colour that is perfect for a wedding. To take this classy mani up a notch, add a top coat of Bespoke Lace Patent Shine 10X Nail Lacquer over Sandy Bum to add a delicate, flower-like design.
Good Vibes Patent Shine 10X Nail Lacquer: To incorporate some nail art into your wedding guest mani, try a colourful French tip! This nail trend is perfect for weddings as it adds some colour to your manicure without being too over the top. We love this look with Good Vibes, but any pastel nail colour will do!
For the Groom
We can’t forget about the groom! Ensuring that the groom has nails that are clean and trimmed is essential to his wedding day attire. We recommend using the following nail tools to ensure that your husband-to-be has tidy nails on the big day!
Signature Nail Clippers: Trim nails with ultimate precision and help keep hands and feet tidy with our Signature Nail Clippers! These Premium Stainless Steel Tool nail clippers feature a durable, easy to clean stainless steel curved edge for easy manicures and maintenance.
Signature Glass Nail File: File nails with the gentle grit of our premium handmade Signature Glass Nail File that helps smooth out rough edges and helps prevent breakage and splitting.
Signature Glass Cuticle Pusher: Make sure your grooms nails are clean and healthy-looking with our Signature Glass Nail File! The pointed tip of this 2-in-1 Cuticle Perfector is perfectly designed for cleaning the underside of your nails and the beveled end is ideal for pushing cuticles back
To shop more cheeky Patent Shine 10X Nail Lacquer colours for wedding season, or other bestselling nail tools, head to butterlondon.com
News
The Hottest Nail Shades of the Summer!
by Sigrun Hjartardottir
on May 22 2023
It is officially warm weather season, which means it’s time to add some colour into our manicures! It is time to put away the moody maroons and dark navy nail lacquers and trade them out with bright pastels and fun colours! With bright and sunny days ahead, we have put together some of our favourite nail lacquers and designs to try out this summer.
Pop of Pink
Sandy Bum Patent Shine 10X Nail Lacquer: You can’t go wrong with a classic pink manicure! We love the ultra-flattering milky pink hue of this subtly posh nail lacquer that allows you to delight in the finer parts of life with a hint of colour. To take this rosy manicure up a notch, try applying Bespoke Lace Patent Shine 10X Nail Lacquer over top of Sandy Bum for a delicate, flower-like design.
Green Details
Garden Party Patent Shine 10x Nail Lacquer: Take a breath of fresh air this summer with this energetic green crème! We love this bright nail lacquer for all of our cheeky summer plans as the vibrant green colour knows how to make a statement. To elevate this fun manicure, try using our Signature Nail Art Tools to create a French tip on a your nails! This can be done by using the Stippling Brush to draw a thin line on the tips of nails and using the Clean Up Brush to remove any polish that got ‘outside the lines.’
Lavender Florals
English Lavender Patent Shine 10x Nail Lacquer: Look polished and posh all summer long with this lovely lavender crème! This delicate soft purple is perfect for any occasion as the bright yet delicate nail lacquer adds the perfect pop of colour. To make this manicure perfect for summer, try adding a flower-like design with our Signature Nail Art Tools! Using the Dotter Tool and Cotton Buds Patent Shine 10X Nail Lacquer, gently draw flower petals on each nail by placing a small, oval-sized dot in a circle on the nails, with approximately 5-6 dots per circle to create a flower-like look. Once Cotton Buds has dried, apply one dot of Bit of Sunshine Patent Shine 10X Nail Lacquer in the center of each flower with the same Dotter Tool.
A Shimmering Yellow
Bit Of Sunshine Patent Shine 10x Nail Lacquer: Enjoy the blissfulness of a fresh manicure with this easy-going yellow crème nail lacquer. Inspired by the bursts of optimism that can be felt with warmer weather, this fun and bright nail lacquer is sure to lift any spirits this summer. To add a hint of shimmer to this bright manicure, try adding 1-2 coats of Mellow The Yellow Nail Brightening Treatment on top of Bit of Sunshine to give an opalescent, glazed donut look.
To shop more Patent Shine 10X Nail Lacquers to wear this summer, or other nail treatments and tools, head to butterlondon.com
News
Our Gift Guide for Every Type of Mom in Your Life
by Grace Allen
on May 02 2023
With Mother’s Day quickly approaching, now is the time to start thinking about the perfect gift for Mom! Whether you are shopping for a Mother-in-Law, a friend who is a new Mother, or a Motherly figure in your life, we have you covered! We put together the ultimate Mother’s Day gift guide so you can find a gift that she will love without having to stress.
If Your Mom Is Always Manicured
If you have a Mom that wouldn’t be caught dead without her nails being perfectly manicured, we have the perfect gift! Our Signature Nail Care 5-Piece Kit is a manicure lovers dream. This chic kit includes a 3-Piece Nail Art Tools Set and one pair of our Signature Nail Clippers Premium Stainless Steel Tool all in a Luxe Zip Up Reusable Portfolio. The customizable kit allows your Mom to fill up the 8 empty slot with her must-have manicure products so she can carry her essentials on the go!
If Your Mom Needs Some TLC
If your Mom (and her nails) are in need of some TLC this Mother’s Day, we have just the thing! Our 3-Piece Pro Manicure Kit is the perfect kit to get her started. This kit includes our fan-favorite Melt Away Cuticle Exfoliator, Signature Glass Cuticle Pusher 2-in-1 Cuticle Perfector and our Signature Glass Nail File Gentle Precision Filing for healthy-looking cuticles and nails in three simple steps! Throw in one of our Patent Shine 10X Nail Lacquers in her favourite colour and you are all set for Mother’s Day!
If Your Mom Needs A Well Deserved Break
If your mom is constantly working and is always on the go, gift her the gift of our Champagne Fizz Manicure Candle to help her unwind! This Intensive Nail & Skin Treatment Candle will allow mom to indulge in the ultimate self-care as this skin-softening candle perfectly melts into a soothing and conditioning massage treatment for your hands, feet, back, shoulders and more! The signature Champagne scent promotes a sense of well-being, making it a must-have for unwinding at home.
If Your Mom Can Never Have Enough Body Care
If your Mom is obsessed with using lotion and hand creams, the All Hands on Deck Hand and Nail Care Kit is the perfect gift! This luxe kit allows Mom to indulge in self-care, anywhere with the at-home spa experience of this indulgent kit featuring everything she needs for a full manicure prep. With our 2-in-1 No Rinse Cleansing Hand and Nail Crème, So Buff Hand and Foot Polish with Glycolic Acid, and Extra Whip Hand and Foot Treatment with Shea Butter, your Mom is sure to love this must-have kit!
To shop more must-have nail and beauty products that are perfect for Mother’s Day gifts, head to butterlondon.com
News
Are You Ready for Sandal Season?
by Grace Allen
on Apr 06 2023
Warmer weather is right around the corner, which means it’s time to put away the fuzzy socks and cozy slippers and bring out the sandals! If the thought of having your feet on display soon has you shaking in your boots (pun intended), have no fear! This week in the blog, we are going to be going through the ultimate at-home pedicure routine to ensure that your feet are ready to see the sun this season.
First Things First: Exfoliate
If your feet are looking a bit dry or if you have a few unsightly calluses, try So Buff Hand and Foot Polish with Glycolic Acid! This dual-action, fast-acting hand, foot and body scrub combines the power of 7% Glycolic Acid with eco-friendly Apricot Seed Powder, Sunflower and antioxidant-rich Green Tea Leaf Extract to physically exfoliate away bumps associated with KP, strawberry skin, roughness and dead skin to reveal healthier-looking skin that feels exceptionally smooth.
Extra Whip, Please!
Once skin is exfoliated and smoothed, it’s time to hydrate with Extra Whip and Foot Treatment! Formulated with moisture-locking ingredients like Shea Butter and Cocoa Seed Butter, Niacinamide and Caffeine, this quick-dry treatment helps reduce the appearance of lines, wrinkles, and age spots for visibly smoother-looking feet. The soft pink hue and luxe, spa-like champagne scent of this hand and foot crème helps create a sense of a perfect me-time experience for your baby-soft soles.
Tackle Those Cuticles
We are constantly looking at the cuticles on our hands, but what about the cuticles on our toes?! Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles with no cutting required! This Cuticle Exfoliator goes on easily and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. We recommend pairing Melt Away with our Signature Glass Cuticle Pusher to help clean your cuticles for better-looking toes just in time for sandal season.
In Need of Some Horse Power?
Get your toenails ready with our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The strengthening & restoring basecoat protects both healthy and brittle nails against future damage and prevent nail breakage.
Time for Some Colour!
Moving on to the star of a pedicure, the nail lacquer! In honour of spring, we recommend using a colour from our On Holiday Spring 2023 Extension Line, such as Garden Party Patent Shine 10X Nail Lacquer! This new energetic green crème nail lacquer is inspired by simple, rural English life and can remind you to take a fresh of breath air when you look at your perfect pedi.
Seal the Deal
Last but not least, lock in your at-home pedicure with one coat of our bestselling Hardwear Shine UV Topcoat to extend the life of your pedi. This ultra-glossy, high performance top coat is formulated with nail-pampering UV protection to lock in nail polish colour and prevent fading. The good-for-you formula is quick-drying and chip-resistant and leaves a smudge-free, luxury finish.
To shop more bestselling nail tools and lacquer for your at-home manicures and pedicures, head to butterlondon.com
News
Celebrate International Women’s Day with butter LONDON
by Grace Allen
on Mar 08 2023
It’s March 8th, which means it’s time to celebrate and highlight all of the women in our lives in honor of International Women’s Day! Here at butter LONDON, we celebrate women everyday by lifting each other up and always offering a helping hand. This week on the blog, we want to highlight things to help you feel empowered on this special holiday, including an interview with butter LONDON’s General Manager Julie Campbell and other products recommendations to inspire you.
Julie Campbell is the mastermind behind the brand and we celebrate her each and every day! Julie has more than 30 years in the beauty industry and has been the General Manager for butter LONDON for the past four years. Not only is Julie the GM of butter LONDON, but she is also the General Manager of our sister brand PÜR, is the EVP of Astral, butter LONDONS parent company, and is also the CMO of all brands under the Astral name. Julie is one of the hardest working women we know, which is why we wanted to highlight her specifically this week. We interviewed Julie and asked her a few questions in honor of International Women’s Day:
Q: What does International Women’s Day mean to you?
“For me, International Women’s Day is a day to celebrate the past and to honor the future. It is a privilege to be able recognize the generations before us that worked hard to make a positive difference for women. It is also empowering to witness the rising generations of girls and women on a collective path for continued change.”
Q: What is your favourite part of working with a team of women for women?
“My favorite part of working with a team of women is the true passion and energy they bring to work every single day. Women are typically very resilient with killer instincts, and this makes them exceptional leaders and colleagues.”
Q: How do women inspire you in your job- creating products, campaigns + more?
“As the mom of two girls, I have always made it my mission to create products that inspire and delight - that make you feel good. I believe it is my opportunity to help change the narrative within the beauty industry to protect and preserve a woman’s mindset.”
Q: What butter LONDON product creates a part in your routine to empower you during your day?
“Lipstick! There is nothing better than a bold lip that says, “Yes, I am confident!”
Other Products to Make You Feel Empowered
We loved hearing from Julie regarding working with an office full of women and things that empower her! We were inspired by her interview to list some of our favourite butter LONDON products to encourage and empower you in honor of International Women’s Day.
Her Majesty's Red Patent Shine 10x Nail Lacquer
There is something about a bold red nail that screams confidence! Her Majesty’s Red is a naturally empowering colour as this true red crème adds a posh and polished look for any occasion. This brilliant nail lacquer is proven to help promote brighter, stronger and healthier-looking nails.
Teddy Boy Eyeshadow Palette
The next product that helps us feel empowered is our Teddy Boy Eyeshadow Palette! This mischievous 9-Piece palette has every colour you need to create a bold smoky eye for a mysterious and sultry look. Teddy Boy has larger shadows of a few ultra-wearable shades with powerful pigment to pair with smaller, bold accent colours for trailblazing eye makeup looks that are as bold or muted as you want them to be.
Bossy Boots Soft Matte Lip Cream
The last product that can help you to feel empowered is a bright red liquid lipstick! This Soft Matte Lip Crème in shade Bossy Boots has a brilliant bright cherry colour with a zero weight feel and a beautiful champagne scent. The luxuriously rich and ultra-creamy lipstick formula has a precise applicator for a perfectly saturated red lip in just one swipe.
To shop more of our favourite bestselling beauty and nail care products to celebrate International Women’s Day, head to butterlondon.com
News
Why Your Manicures Don’t Last as Long in the Winter
by Grace Allen
on Feb 27 2023
We know that the chilly Winter temperatures can be hard on our skin, but did you know the cold weather also has an effect on our nails? As the weather continues to cool, your nail polish has a harder time adhering to your nails for a multitude of reasons that go along with the frosty temps. This week in the blog, we are going to be diving into why your nail lacquer tends to chip more frequently in the Winter, as well as how to help solve this dilemma.
Hand Washing
While cooler weather comes with cozy scarves and beanies, the cold temperatures can also make us more susceptible to maybe catching a cold or coming down with the flu. A way most of us try to combat this is by regularly washing our hands to try to kill any germs—which is great! However, the more frequently we are exposing our hands to water, the more water our nails are absorbing. The more water your nails absorb, the more they are prone to peeling and breaking.
As an alternative to constant hand washing, try our Super Clean No Rinse Cleansing Hand Crème! With 62% alcohol and skincare-infused ingredients, this non-drying formula is perfect for any time you want to clean your hands without disrupting your manicure.
Fluctuating Temperatures
When it is freezing outside, it is only natural to want to be cozied up next to a heater once you get indoors! However, with the constant change in humidity and temperature, the polish on your nails is having to expand and contract depending on the weather, which can cause your nail polish to chip and lift.
To help solve this dilemma, we recommend applying a base coat to your nails to help promote stronger nails. Our Horse Power Nail Rescue Base Coat helps protect both healthy and brittle nails against future damage and prevent nail breakage. This powerful, good-for-your nails butter LONDON base coat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore, and rescue damaged, weak nails.
Dryness
It is nothing new that skin tends to get drier in the Winter time, but did you know that your nails can also get dry? Nails get dry from a variety of reasons, whether it be hand warmers, frequent hand washing, or a lack of moisture. When nails get too dry, they tend to get thin and brittle. This results in nail polish peeling and chipping off of nails in a short amount of time.
To help solve this issue, try our Sheer Wisdom Nail Tinted Moisturizer! Formulated with a blend of skin-pampering ingredients, this technology-based, hybrid nail treatment helps revive, strengthen and prevent breakage as it coats nails with a barely there, a sheer tint. This Nail Tinted Moisturizer is perfect to put your manicure back on the right-track for a healthier look.
In need of some TLC
At times during the winter, the humidity and moisture levels in the air tend to drop, resulting in dry air. This causes your nails to become brittle and dehydrated, which can cause your manicure to crack and peel. Just like your skin, your nails typically need more attention in the cooler months. Just like you protect your skin from wind chills and harsh temperatures with layers of moisturizers and serums, your nails need the same care!
To help solve the issue of nails in need of some TLC, we recommend our Champagne Fizz Manicure Candle to give your hands and nails some much needed moisture. Our Nail & Skin Treatment Candle is created from a natural skin-softening blend of Soybean Oil and Coconut Oil that perfectly melts into a soothing and conditioning massage treatment.
To shop more butter LONDON Winter manicure essentials and other bestselling nail and beauty products, head to butterlondon.com
