Summer ’22 Trend Watch: Are You Ready for this Jelly?

Are you ready to try the translucent, 90’s revival trend that’s coming in hot for Summer ’22? #Jellynails are sweeping Instagram and TikTok with winky, fashion-forward nail art designs in the full spectrum of nail lacquer hues, and we can’t wait to see the smashing jelly manicure looks our butter LONDON lovers come up with!

The no-fuss way to enjoy this fabulous fad? butter LONDON’s Jelly Preserve Nail Treatments! These trendsetting treatments help to hydrate and strengthen the nails as they deliver a pop of summertime color! Jelly Preserve Treatments are infused with skin-loving ingredients like Tea Tree Oil, Calcium, Arginine, and Vitamin E to pamper your nails, and the jelly texture acts like a second skin for dry, brittle nails. Plus, these delicious sheer treatments are buildable—just add an extra coat or two for a deeper jelly hue! Here’s a quick rundown of our smashing #jellynail options:

Want to experiment with even more jelly nail lacquer shades? Our Jelly Preserve Strengthening Treatments come ready-made for an on-trend jelly manicure, but your options to follow this nail fad don’t end there! You can mix a couple drops of any of our Patent Shine 10X Nail Lacquer hues into your Hardwear Shine UV Topcoat for a custom, lightly tinted jelly nail look that’s all your own. Over at Instagram, #jellynails is absolutely bursting with cheeky nail art—check out these inspired jelly looks!

Trends Collide

The French manicure is the nail trend that keeps on giving! Jelly nails meet the posh French in this now viral red manicure featured in Teen Vogue’s piece on the trend. Recreate this look with Strawberry Rhubarb Jelly Preserve Strengthening Treatment and a bright red Patent Shine 10X Nail Lacquer hue like Come to Bed Red or Smashing!

00’s Nostalgia

We all know the 90’s lasted until 2003, right? This adorable Pokemon sticker look from @yessential_nails is taking us right back—sticker art and #jellynails are a match made in Y2K heaven! Try this nail art look with your choice of cutesie stickers and Bramley Apple Jelly Preserve Strengthening Treatment.

Mix ‘n’ Match

From Lisa Frank to gel pens to Reading Rainbow, vibrant shades played well together in the 90’s! We think recreating a version of @naileditmedia’s rainbow look with all four Jelly Preserve Strengthening Treatments would be the height of #jellynail chic.

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