As a wise woman once said, “Give a girl the right lipstick and she can conquer the world.” More than just a beauty bag staple, lipstick has the power to tie any makeup look together while arming an English Rose with the confidence to take on the day—not to mention, it is the only makeup product loved enough to earn its very own holiday. Pucker up this National Lipstick Day and treat yourself to pout perfection when you shop online at on July 29th and receive 40% OFF all lip products! Whether your lips love a versatile gloss or a bold red lipstick, explore the butter LONDON makeup must-haves below:

For a Fine Line: Shop Plush Rush Lip Liner

Everyone knows that a flawless lip look starts with a clean line that won’t feather or fade. *Enter Plush Rush Lip Liner*. This lip-loving liner features a velvety, water-resistant formula that glides on smoothly for kissable definition that keeps lipstick inside the lines. Create a contoured pout with the help of revolutionary Filling Spheres that work to minimize the appearance of wrinkles so that you can flaunt high pigment colour and create the allusion of fuller lips.

For a Day Look: Shop Soft Matte Lip Cream

Buttery soft and oh-so-smooth, Soft Matte Lip Cream is the next generation of liquid lipstick. With a brilliant matte colour and luxurious whipped texture, this ultra-creamy lipstick glides across lips for a zero-weight feel that is as light as air. No longer do you need to sacrifice a hydrated pout for a trendy matte finish because this Soft Matte Lip Cream delivers a long-wear lip look that is free of caking and flaking. Choose from 5 moisturizing lip cream colours, including a soft rose and bright pink lipstick to add the perfect pop of colour to any daytime makeup routine.

For a Night Out: Shop Plush Rush Lipstick

Like a pillow top for your lips, Plush Rush Lipstick features a cushiony texture that helps accentuates your curves… your lip curves that is. Available in both a satin and soft matte finish, this velvety lipstick swipes on precisely with a creamy formula that helps plump the look of lips. The butter LONDON Plush Rush Lipstick collection is packaged in a sleek, magnetic lipstick tube for a chic makeup bag staple that fits into any purse or clutch. Play up your pout for a night out with an electric violet lipstick color, a cherry red lipstick, or a berry matte lipstick finish—find a colour for every occasion.

For a Skincare Treatment: Shop Sheer Wisdom Lip Oil

Skincare meets makeup up with our butter LONDON two-in-one Sheer Wisdom Lip Oil. Packed with skin-loving ingredients like Coconut, Prickly Pear Seed, Chia Seed and Cloudberry Oil, this decadent lip oil melts into lips to help increase hydration and restore moisture to dry skin. With an ultra-nourishing formula, Sheer Wisdom Lip Oil also helps reduce the look of fine lines and helps protect the skin from environmental stressors. Swipe on a sheer wash of rose, purple or nude lip colour in the morning or night for a rush of pampering moisture.