Want a kissable, matte pout without the drying, caking, and flaking? We hear you. butter LONDON knows a trendy, matte lip should be as comfortable as it is chic, which is why we created Soft Matte Longwear Lip Cream—a buttery liquid lipstick that swipes on smooth, helps nourish dry lips, and leaves behind that clean, matte finish we all crave. Soft Matte Lip Cream is formulated with a trifecta of lip-loving oils and comes in four, blushing pink and red tones that are sure to have your beauty-look blooming just in time for spring.

Matte lipstick is nothing short of a makeup bag staple, but don’t be mistaken—we’ve taken an everyday classic and turned it into a long-wearing, creamy formula that won’t leave lips feeling dry or tight. Soft Matte liquid lipstick features a soothing blend of Jojoba, Papaya and Coconut Oil and is topped off with a pop of our luxe signature champagne-vanilla scent. This weightless lip formula will have your pout feeling luxe and pampered as Papaya Oil works to revitalize the look of your skin and Jojoba helps soothe and protect lips against environmental stressors. Coconut Oil adds the perfect finishing touch, giving lips a rush of intense moisture for comfortable wear without the dreaded, matte dry out.

The secret to a perfect matte lip isn’t just in the texture, but also the application. Here at butter LONDON, we think of every detail when it comes to designing our innovative line of products to ensure everyone can experience Feel Good Beauty without the fuss. Much like our top-selling Patent Shine 10X Nail Lacquer, Soft Matte liquid lipstick features a unique, flat applicator that hugs your lips for a saturated, precise swipe of stay-true colour that stays in place for at least 8 hours.* Our Soft Matte Longwear Lip Cream is currently available in 4 brilliant shades:

Bossy Boots: a bright cherry red

Fairy Cake: a bright pink

Frilly Knickers: a warm mauve

Bezzie Matte: a soft rose

Drench your lips in this always cruelty free—but also paraben free and gluten free—lip formula by applying it to lips using the full-coverage applicator. If you’re looking to play up the dimension, pair it with our Plush Rush Lip Liner or break the rules and gloss it up with butter LONDON Plush Rush Lip Gloss.


** Results based on a perception study and evaluation. Individual results may vary.