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The Beauty Revolution Starts at Your Fingertips (No, Really) Let's have a proper chat about International Beauty Day, shall we? While the rest of the world is debating whether they need retinol or bakuchiol, we're here to remind you that beauty doesn't need to be quite so... exhausting. Beauty, Redefined (Thank Goodness) Remember when beauty meant slathering yourself in questionable chemicals and hoping for the best? Those days are as outdated as using your nail as a screwdriver (we see you). Today's beauty is about feeling brilliant without compromising your health or the planet's. Clean beauty isn’t just a trend—it’s the new standard. In fact, TPO (Trimethylbenzoyl Diphenylphosphine Oxide)—once a common nail polish ingredient—has now been banned in the EU because of its health risks. If that doesn’t tell you it’s time to upgrade your nail game, we don’t know what will. Your Nails: The Unsung Heroes of Self-Expression Here's the thing: your nails are the only accessory you literally cannot leave the house without. You can forget your earrings, leave your favorite lipstick on the bathroom counter, but your nails? They're coming with you whether they're ready or not. They're your punctuation marks when you talk with your hands. They're the first thing people notice when you hand over your card at that insufferably cool coffee shop. They're ten tiny canvases for whatever mood strikes your fancy. Your Five Non-Negotiables Let's talk about the dream team that separates a good manicure from a "did you just leave the salon?" manicure. Pure Colour 21X isn’t just nail lacquer; it’s a commitment to colour that actually stays put. Its 21-free formula lets you paint with abandon—no harsh chemicals required. The pigmentation? Chef’s kiss. The longevity? Practically matrimonial. Of course, even the best lacquer needs proper prep. Enter the 3-Piece Pro Manicure Kit—professional-grade tools that make you wonder how you ever lived without them. Melt Away Cuticle Exfoliator, Glass Cuticle Pusher, and Glass Nail File: the holy trinity of nail prep. Those Nail Scrubbers™ 2-In-1 Wipes? Think of them as the reset button your nails desperately need. One swipe and you're working with a surface so clean, your lacquer won't know what hit it. They're the difference between a manicure that lasts three days and one that survives your entire holiday. The Hardwear Shine UV Topcoat is where science meets sorcery. That gel-like shine without the UV lamp? It transforms any manicure from "nice nails" to "excuse me, where did you get those done?" And unlike actual UV gel, you can remove it without destroying your nail beds. Finally, P.D. Quick Dry Conditioning Drops—because patience is a virtue you don't have time for. Sixty seconds and you're touch-dry? Plus, they're conditioning your cuticles while they're at it, because multitasking isn't just for your day job. The Ritual of It All There's something deliciously indulgent about taking time for yourself. In a world that demands you be "on" constantly, painting your nails becomes an act of rebellion. Twenty minutes where emails can wait and you can focus on nothing more pressing than not smudging your index finger (again). Start with the 3-Piece Pro Manicure Kit for a salon-worthy clean, then prep your nails with a Nail Scrubbers™ 2-In-1 Wipes. Paint with Pure Colour 21X in whatever shade matches your mood. Seal it with Hardwear Shine UV Topcoat for that "yes, I have my life together" finish. Drop on those P.D. Quick Dry Drops and get on with your day, because waiting for lacquer to dry is so last decade. The Bottom Line This International Beauty Day isn't about following trends or meeting impossible standards. It's about recognizing that real beauty comes from feeling confident in your choices. The future of beauty is clean, conscious, and completely unapologetic. It's about products that work as hard as you do, without any dodgy ingredients. It's about expressing yourself freely, whether that means a classic such as Her Majesty's Red or a rainbow overcoat like All You Need Is Love.  So go ahead, paint those nails in whatever shade makes you feel invincible. Choose formulas that respect your body and the environment. Because the best beauty statement you can make is being unapologetically, brilliantly you. And if that "you" happens to have impeccable nails? Well, we certainly won't complain. Happy International Beauty Day, loves. Now go forth and be glossy.

If you are giving yourself a salon-worthy manicure at home with our Patent Shine 10X Nail Lacquer hues, then you know longest part is waiting for your flawless-looking mani to dry! Here at butter LONDON we have the perfect solution with P.D. Quick Dry Conditioning Drops. This week in the blog, we are sharing all the details on these must-have nail drops and how to incorporate them into your nail care routine. What is P.D. Quick Dry? P.D. Quick Dry Conditioning Drops are a must-have for your at-home manicure as they help accelerate nail lacquer dry time while also helping to prevent nicks and smudges on your mani. Formulated with conditioning Rosehip Oil, an indulgent source of Vitamin E with antioxidant properties, these quick dry drops help to hydrate cuticles and protect nails for a quicker manicure. The travel-friendly design is perfect to use at the end of every manicure and pedicure so you can show off your fabulous nails in no time! How to Use P.D. Quick Dry To use P.D. Quick Dry Conditioning Drops, wait 2 minutes after painting your nails with your chosen Patent Shine 10X Nail Lacquer hue. After 2 minutes, dispense 1-2 drops in the center of your nail ensuring that it fully coats the nail. Wait 2-5 minutes for P.D. Quick Dry Conditioning Drops to dry your nail lacquer before rubbing any remaining oil onto the cuticles for added moisture. No need to rinse! What to Pair with P.D. Quick Dry To continue your nail care journey after applying P.D. Quick Dry Conditioning Drops, we recommend alternating with Quick Slip Cuticle Oil with Coconut Oil! Apply P.D. Quick Dry Conditioning Drops throughout the week to help nail lacquer last longer with less chipping and alternate with Quick Slip to help replenish and strengthen the look of cuticles for the ultimate nail care duo. See for Yourself! Our P.D. Quick Dry Conditioning Drops are a bestseller for a reason! Check out some of our favourite reviews to share the love of these nail-loving drops: Quick to Dry! “I was shocked at how quickly my nails dried after just a drop. This is a game-changer and makes doing your own nails so much easier.” –five stars from Steph Navas You NEED This Product “This product has literally cut my nail polish drying time in half! I absolutely hate waiting for the polish to dry, so having this added to my nail kit has definitely motivated me to do my own nails more often.” –five stars from mckenzieelise A Game Changer! “These Quick Dry Conditioning Drops from butter LONDON are a game changer! I love that it is a droplet instead of a brush and how conditioning they are for my nails and cuticles. I will be taking this travel-friendly dry oil nail serum with me everywhere from now on!” –five stars from goingmanestream   To shop for P.D. Quick Dry Conditioning Drops, or other bestselling nail care and Patent Shine 10X Nail Lacquer, head to butterlondon.com

If you have been planning your outfit to wear this weekend for St. Patrick’s Day, we have the perfect accessory! A green manicure is a fun way to add a pop of green to any outfit. This week in the blog, we are sharing our favourite green Patent Shine 10X Nail Lacquer colours to try out! Garden Party Green The first colour that we love for St. Patrick’s Day is Garden Party! This Patent Shine 10X Nail Lacquer shade feels like a breath of fresh air as the blissful soft green is perfect for Spring. Part of the Spring 2023 On Holiday Shade Extension, Garden Party is part of the cottage-core inspired collection as this energetic green celebrates nature and is inspired by simple, rural English life. Good Green Vibes The next shade of green we love for St. Patrick’s Day is Good Vibes! This Patent Shine 10X Nail Lacquer is slightly less pastel than Garden Party for a soft sage crème mani. Perfect for Spring, this seafoam-toned green is the perfect blend of delicate yet playful for a lucky St. Patrick’s Day manicure. Jelly Preserves Nail Strengthening Treatment in Shade Bramley Apple If you want a St. Patrick’s Day manicure with the addition of nail strengthening benefits, Jelly Preserves Nail Strengthening Treatment in shade Bramley Apple is a perfect choice! This teal Jelly Preserve nail treatment is formulated with nail-loving ingredients such as Vitamin E, Tea Tree Oil, Hydrolyzed Keratin, and Bamboo Extract to help strengthen and rejuvenate the look of dry, brittle nails while adding a playful pop of sheer jelly colour. Bang On! Patent Shine 10X Nail Lacquer If you want to wear green for St. Patrick’s Day but want something different than a traditional green mani, try Bang On! This Patent Shine 10X Nail Lacquer is a deep teal that adds a posh and polished look to any St. Patrick’s Day outfit. To shop for more Patent Shine 10X Nail Lacquer shades, or other bestselling beauty and nail care, head to butterlondon.com

Warmer weather is right around the corner, which means it’s time to put away the fuzzy socks and cozy slippers and bring out the sandals! If the thought of having your feet on display soon has you shaking in your boots (pun intended), have no fear! This week in the blog, we are going to be going through the ultimate at-home pedicure routine to ensure that your feet are ready to see the sun this season.   First Things First: Exfoliate If your feet are looking a bit dry or if you have a few unsightly calluses, try So Buff Hand and Foot Polish with Glycolic Acid! This dual-action, fast-acting hand, foot and body scrub combines the power of 7% Glycolic Acid with eco-friendly Apricot Seed Powder, Sunflower and antioxidant-rich Green Tea Leaf Extract to physically exfoliate away bumps associated with KP, strawberry skin, roughness and dead skin to reveal healthier-looking skin that feels exceptionally smooth. Extra Whip, Please! Once skin is exfoliated and smoothed, it’s time to hydrate with Extra Whip and Foot Treatment! Formulated with moisture-locking ingredients like Shea Butter and Cocoa Seed Butter, Niacinamide and Caffeine, this quick-dry treatment helps reduce the appearance of lines, wrinkles, and age spots for visibly smoother-looking feet. The soft pink hue and luxe, spa-like champagne scent of this hand and foot crème helps create a sense of a perfect me-time experience for your baby-soft soles. Tackle Those Cuticles We are constantly looking at the cuticles on our hands, but what about the cuticles on our toes?! Melt Away Cuticle Exfoliator gently removes dry, overgrown cuticles with no cutting required! This Cuticle Exfoliator goes on easily and is formulated with plant-based conditioning ingredients that help soften and gently exfoliate cuticles with each use. We recommend pairing Melt Away with our Signature Glass Cuticle Pusher to help clean your cuticles for better-looking toes just in time for sandal season. In Need of Some Horse Power? Get your toenails ready with our award-winning, high-quality Horse Power Nail Rescue Basecoat. This powerful, good-for-nails basecoat is infused with Horsetail Extract, Biotin, along with fortifying Vitamin B and Calcium to help transform, restore and rescue damaged, weak nails. The strengthening & restoring basecoat protects both healthy and brittle nails against future damage and prevent nail breakage. Time for Some Colour! Moving on to the star of a pedicure, the nail lacquer! In honour of spring, we recommend using a colour from our On Holiday Spring 2023 Extension Line, such as Garden Party Patent Shine 10X Nail Lacquer! This new energetic green crème nail lacquer is inspired by simple, rural English life and can remind you to take a fresh of breath air when you look at your perfect pedi. Seal the Deal Last but not least, lock in your at-home pedicure with one coat of our bestselling Hardwear Shine UV Topcoat to extend the life of your pedi. This ultra-glossy, high performance top coat is formulated with nail-pampering UV protection to lock in nail polish colour and prevent fading. The good-for-you formula is quick-drying and chip-resistant and leaves a smudge-free, luxury finish. To shop more bestselling nail tools and lacquer for your at-home manicures and pedicures, head to butterlondon.com    

We all need a break sometimes—and so do our nails! Giving your nails some time off from being coated in layers of nail lacquer allows them to regain their strength and have time to breathe. However, being bare doesn’t have to be boring! We have several different nail treatments in different tints and benefits that we challenge you to try in the new year. Mellow the Yellow If you find yourself looking down and seeing yellow fingernails, Mellow The Yellow Nail Brightening Treatment may be the solution to your problems! Its skin conditioning formula helps to improve the appearance of yellowing nails, leaving them brighter, smoother and looking renewed. With ingredients like Lemon Fruit Extract and Vitamin E, Mellow the Yellow will help brighten the look of yellowing nails and treat the root of the problem while adding a pearly pop of opalescent colour. Strawberry Rhubarb Jelly Preserve Strengthening Treatment Give dry, brittle nails a break from polish and give your manicure the skin-loving, skincare benefits of this tinted Jelly Preserve Sheer Strengthening Nail Treatment, available in four different colours! This 2-in-1 translucent nail treatment helps revive and rejuvenate the look of nails while helping to repair damage from harsh nail formulas and practices while adding a fun tint of colour. Sheer Wisdom Tinted Nail Moisturizer Help put your nails back on the right track with our Sheer Wisdom Tinted Moisturizers, available in six different shades! The skin-pampering formula in Sheer Wisdom helps to revive, strengthen, and prevent breakage as it coats nails with a barely there tint. This hybrid nail treatment is formulated with Revolutionary Micro Smart Active Technology, which delivers a controlled release of skin care ingredients to lock in moisture and deliver a healthy dose of hydration which helps repair the look of nails over time! Horse Power Nail Rescue Base Coat If your nails are in need of some serious TLC, Horse Power Nail Rescue Base Coat is for you! This powerful, good-for-nails basecoat is infused with Horsetail Extract, Biotin and Calcium to help transform, restore and rescue damaged, weak nails. The strengthening and restoring base coat helps protect both healthy and brittle nails against future damage and prevent nail breakage so your nails can be restored and healthier-looking with each use. If you step up to the challenge of daring to go bare, be sure to tag us @butterlondon so we can check out your looks! To shop more nail treatments and other bestselling 10-Free nail lacquer, head to butterlondon.com

The flowers are blooming, the birds are chirping and now is the time to hit reset on your expansive beauty collection. Every makeup guru knows that nothing multiplies quite like the content of a beauty cabinet, which is why we MUST take this yearly opportunity to refresh. So grab a trash bag, pick up those Lysol wipes and get ready to re-evaluate your makeup, skincare and nail polish collection in 4 easy steps: 1.Check Those Expiration Dates Did you know that most makeup and skincare products have a secret symbol that tells you exactly how long they last? That’s right, it’s not just food that spoils. To figure out which of your beauty products are still safe to use, look for the ‘open cream jar symbol’ on the package. This symbol with a have a tiny number written inside (example: 6M, 12M, 24M), which tells you the number of months the product is good for once opened. Problem solved. Don’t see a number? No problem. Follow this butter LONDON expiration guide: Skin Tint & Concealer: 12-18 Months Blush: 12 Months Eyeshadow: 6-12 Months Mascara: 3 Months Lipstick: 1-2 Years 2. Clean Your Brushes… And Cabinet Whether it’s a beauty sponge, a foundation brush or an eyeshadow brush you only use once a month (thanks quarantine), you need to clean it! Makeup brushes should be cleaned once every two weeks, so if you have been slacking, now it the perfect opportunity to give your beauty tools a good scrub. All you need is warm water and a good soap. And while we’re at it, it’s also a good idea to give your cabinet and products a good wipe down, as well. After all, there’s nothing like smeared eyeshadow and leaky foundation to ruin a perfectly clean aesthetic. 3. Invest in a Chic Organizer Now that you’ve thrown out the old and cleaned up the new, it is time to organize. Drawers and cabinets are a great place to store makeup products if you prefer a clear countertop— but don’t be afraid to take it a step further! Save yourself the digging and organize the butter LONDON way with a chic makeup and skincare organizer. These convenient storage containers feature cute compartments to help separate your beauty and nail products, so you don’t have to go digging. They also come in a variety of shapes and sizes, though we personally love to make a statement with the retro and fun butter LONDON X Caboodles organizer.  4. Go Shopping Finally, the fun part. If you find yourself missing a few staple makeup products after your spring clean, feel free to refresh your beauty collection with the hottest trends for the season. Naturally, pastel nail lacquers are having their moment, while neon nail polish colors are also making a big splash. And if you are after that dewy, warm weather glow, don’t forget to check out butter LONDON makeup such as our skin tint, blush and mascara. Happy Spring!