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Darlings, forget your average French tips - this season we're serving up something absolutely scrummy! The ice cream manicure is making waves across Instagram and TikTok, and trust us, it's the most delectable trend since afternoon tea became fashionable. Think of it as the perfectly swirled Mr Whippy of nail art: a dreamy ombré French that melts from pristine white into the most gorgeous glossy pink base. Simply divine! Why We're Absolutely Mad for It Like your favourite ice cream parlour on a scorching summer's day, this trend delivers pure joy with a side of sophistication. It's giving us all the spring vibes we've been craving, with sorbet-inspired hues that would make even the pickiest nail artist weak at the knees. The best part? It's subtle enough for the office but still packs enough punch to turn heads at your local pub with a moisturizing bonus we're needing during harsh winter days. The Secret's in the Prep (No Shortcuts, Loves!) Before we dive into the sweet stuff, let's get those digits properly prepped. Because darling, attempting this look on raggedy cuticles would be like serving ice cream in a paper bag - absolutely criminal! The Ultimate How-To Guide 1. Prep Like a Pro Start by giving those nails a proper sorting with butter LONDON's Nail Scrubbers. Think of it as spring cleaning for your fingertips! Next, tackle those cuticles with the Melt Away Cuticle Exfoliator - it's basically a spa day in a bottle. Pop back those cuticles with the Signature Glass Cuticle Pusher (go gentle, we're not trying to excavate here!). 2. Base Camp    Option 1: For the classic cone look, sweep on Sheer Wisdom in Light. It's like your nails, but better - think "no makeup" makeup for your hands.   Option 2: Feeling cheeky? Swap in Patent Shine 10X Nail Lacquer in Sweetikins for a sprinkle cone vibe that'll have everyone asking for your nail artist's number. 3. The Sweet Spot Here's where the magic happens! Using Mellow Yellow, create that soft-serve effect at the tips. The key is to keep it light and feathery - we're going for "just licked an ice cream cone" vibes, not "dropped the whole thing down your front"! 4. The Cherry on Top Seal your masterpiece with Hardwear Shine topcoat. This is what gives you that mouth-watering glossy finish that'll have people wondering if your nails are actually made of spun sugar. Pro Tips (Because We're Nice Like That) - Keep your strokes light and build gradually. Rome wasn't built in a day, and neither is the perfect ice cream mani.- If you're struggling with the ombré effect, try using a makeup sponge to dab on the tip colour - it's our little secret!- Don't forget to cap the free edge with your topcoat. Nothing ruins a perfect mani faster than tip wear (honestly, it's worse than a melted 99 Flake).   The ice cream manicure is proof that sometimes the sweetest things in life don't come with calories! It's the perfect way to transition into spring while keeping things sophisticated yet playful. So go on, treat yourself to this delicious trend - your nails deserve a little indulgence!   Remember, darlings: life is short, and your nails should be fabulous. Now, who's ready for seconds? Shop the Blog  

The famous pumpkin spice latte has made its grand return back to menus this week, and what better way to celebrate PSL season than with a festive manicure! This week in the blog, we are sharing our favorite pumpkin spice latte-inspired manicures to help get you ready for the cozy fall weather. (Pumpkin) Spice Up Your Manicure The first PSL-inspired manicure we recommend is all about the neutrals! Our fan-favourite Sheer Wisdom Nail Tinted Moisturizer hues are perfect to give your nails a sheer wash of neutral nail-loving colour. The good-for-you-formula helps revitalize the look of dry, brittle nails to help give nails a stronger-looking appearance. We recommend using a different Sheer Wisdom hue on each nail to give your manicure an ombre-like effect. Start with shade Fair on the thumb, followed by shade Light on your pointer finger, Medium on your middle finger, Tan on your ring finger, and Deep on your thumb for an understated yet brilliant neutral manicure. Orange You Excited for Pumpkin Spice Nails? The next orange-toned manicure you can style this fall is with our light tangerine crème hue, Pop Orange Patent Shine 10X Nail Lacquer! This soft orange colour is perfect for transitioning from summer to fall as the shade is still bright enough for warm weather, but cozy enough for fall. For this manicure, we recommend applying two coats of Pop Orange on each nail and letting it dry. Next, add a layer of Bespoke Lace Patent Shine 10X Nail Lacquer to add a sheer white overcoat with lace-like details for a girly pumpkin spice-esque manicure. Go Big or Gourd Home with Stronger-Looking Nails For a simple yet chic pumpkin-inspired manicure, try Jelly Preserve Strengthening Treatment in shade Orange Marmalade! This translucent sheer orange nail treatment is packed with nail-loving ingredients such as Olive Oil to help strengthen the look of nails, Vitamin E for antioxidant protection, and Tea Tree Oil to help revive dry, brittle nails and lock in moisture. Simply apply one to two coats of Jelly Preserve onto nails and let dry to enjoy the skin-pampering benefits. Trick or Treat Yourself to PSL-Inspired Tips The last PSL manicure we recommend for fall are classic French tips, but with an orange twist! For this manicure, we recommend using a Sheer Wisdom Nail Tinted Moisturizer in the shade closest to your skin tone for the base of your mani. Next, using a fall Patent Shine 10X Nail Lacquer in a festive shade of your choosing, such as Boozy Chocolate or Pop Orange, carefully paint only the tips of each nail. If you get any nail lacquer ‘outside the lines’, use the Clean Up Brush from our Signature Nail Art Tools to remove any excess polish. Follow with a topcoat of Hardwear Shine UV Topcoat for an ultra-glossy finish for a perfectly charming PSL mani.   To shop for more Patent Shine 10X Nail Lacquer to elevate your fall manicure, or other bestselling beauty and nail care products, head to butterlondon.com

With the summer season upon us, it’s time to switch up your manicure! With so many nail trends to choose from, the possibilities for your next at-home mani are endless. This week in the blog, we are sharing the hautest manicure trends for summer to recreate with your favourite butter LONDON Patent Shine 10X Nail Lacquer. Shimmering Lip Gloss Nails The first manicure trend that we recommend trying out this summer is shimmering lip gloss nails! This trend consists of a neutral crème colour, such as Steady On! Patent Shine 10X Nail Lacquer, with an iridescent top coat, such as Sassy Lassie Patent Shine 10X Nail Lacquer for a lip gloss effect. This trend is perfect for summertime as it is a chic neutral with a fun shimmering top coat for the ultimate sparkling summer mani. A Pop of Popsicle Hues The next trend we have been obsessing over for summer is fun popsicle-coloured nails! This trend can easily be recreated with bold butter LONDON colours, such as Her Majesty’s Red Patent Shine 10X Nail Lacquer for a pop of cherry red nails, Brolly Patent Shine 10X Nail Lacquer for a blueberry blue, or Pop Orange Patent Shine 10X Nail Lacquer for a sweet orange tangerine manicure. Top off your sweet treat mani with a glossy coat of Hardwear Shine UV Topcoat to help lock in your colour and with a brilliant high shine finish. All the Pastels! For a soft, feminine summertime manicure, we recommend pastels! A cool-toned pastel is perfect for an effortlessly chic manicure that can be worn all summer long. This trend can be recreated with Candy Floss Patent Shine 10X Nail Lacquer for soft powder blue nails, Bit of Sunshine Patent Shine 10X Nail Lacquer for a pastel yellow, or Sweetiekins Patent Shine 10X Nail Lacquer for a girly shimmering pastel pink. Clean Girl Mani The naked manicure has been all the rage on social media, this trendy look will continue to be popular throughout summer! The clean girl manicure consists of clean-looking cuticles and smooth, healthy-looking nails. To recreate this trend this summer, we recommend starting with Melt Away Cuticle Exfoliator and our Signature Glass Cuticle Cuticle Pusher to help gently remove dry, overgrown cuticles. Next, file nails with our Signature Glass Nail File to help shape your nails before applying one coat of award-winning Horse Power Nail Rescue Basecoat for an effortlessly chic clean girl mani!   To shop for more butter LONDON Patent Shine 10X Nail Lacquer and nail treatment products to help recreate your next summertime manicure, or other bestselling nail and beauty products, head to butterlondon.com

As we Spring clean our makeup and wardrobes to get ready for the warm weather, it is important not to forget to update your nail products! Whether you need to restock on some of your favourites or find new cheeky Patent Shine 10X Nail Lacquer hues, this week in the blog we are sharing our butter LONDON manicure must-haves for Spring. Shimmering Pink Nails The first nail care product that we love for Spring is our Patent Shine 10X Nail Lacquer in shade Sweetiekins! This shade features a classic light pink hue with a glamorous shimmering finish for a splendid manicure that is always sparkling. This shade is perfect for Spring as the flirty pink colour is perfect for an effortlessly sweet manicure. Green Nails for Spring The next mani must-have for Spring is a fun pastel green! We have been obsessed with Garden Party Patent Shine 10X Nail Lacquer because of its soft green hue that feels like a breath of fresh air. This lively green is inspired by the simple, rural English life as it celebrates nature with this blissful colour. Whether you use this Springtime shade for nail art designs or as an all-over colour, Garden Party is the perfect green for Spring! Natural-Looking Shimmer Nails Another nail trend for Spring that we can’t get enough of is natural nails! While we love the look of bare nails, take your natural nails up a notch by adding one of our bestselling nail treatments such as Mellow The Yellow! This butter LONDON opalescent Nail Brightening Treatment gently exfoliates dry, damaged nail with Lemon Fruit Extract, Vitamin E and Red Algae, to help leave nails brighter, smoother, and more renewed. Use 2-3 coats of Mellow The Yellow by itself to give nails a shimmery opalescent pearly white colour. Don’t Forget Cuticle Oil! Another nail care essential that is a must-have for Spring is our fan-favourite Quick Slip Cuticle Oil! This Revitalizing Nail & Cuticle Oil with Coconut Oil helps protect, replenish and strengthen the look of cuticles. With conditioning Safflower and Jojoba Oil, Quick Slip helps soften dry cuticles and prevent moisture loss with an easy squeeze tube and brush applicator. The convenient travel size makes this cuticle oil a must-have for cuticle care on the go! To shop for the Spring manicure favorites mentioned this week in the blog, or to shop for other butter LONDON bestselling manicure and beauty must-haves, head to butterlondon.com  

As much as we love fun and flirty nails with cool pastels and bright colours, sometimes we want to go back to the basics with a sheer, classy manicure. Our Sheer Wisdom Nail Tinted Moisturizer is perfect for when you want an elegant-looking manicure with nail-loving benefits! This week in the blog, we are going through what makes Sheer Wisdom so special and discuss one fan-favorite shade that has made a highly-anticipated comeback. What is Sheer Wisdom Nail Tinted Moisturizer? Who said tinted moisturizers are just for your skin? Sheer Wisdom is our fan-favourite Nail Tinted Moisturizer that helps hydrate your nails to revive, strengthen and prevent breakage with effortless, sheer coverage. Formulated with a blend of nail-loving ingredients, this hybrid nail treatment is infused with Vitamin E, Tea Tree Oil, and Keratin to help restore dry, brittle nails as it locks in moisture for stronger nails over time. Introducing Our Newest Addition to the Sheer Wisdom Shade Range… While Sheer Wisdom was previously offered in four luxe neutral shades, we have recently brought back a fan favourite colour with shade Fair! This light neutral shade is perfect for lighter skin tones as the sheer vanilla colour helps even the look of nails for a barely-there classic mani with nail-loving benefits! What Other Shades are Sheer Wisdom Available in? Sheer Wisdom is available in five different sheer colours so you can choose a colour that best matches your skin tone for the perfect “your nails but better” manicure. The five shades and undertones are listed below: Fair: Sheer porcelain with cool tones Light: Sheer vanilla with golden tones Medium: Sheer latte with warm tones Tan: Sheer caramel with neutral tones Deep: Sheer chocolate with neutral tones What Makes Sheer Wisdom so Special? While we think that Sheer Wisdom is perfect for a sheer-neutral manicure with nail-loving benefits, don’t just take our word for it! Check out our five star reviews to see why our customers are obsessed with the Nail Tinted Moisturizer. Love, Love, Love!“I bought Sheer Wisdom in hopes it would get my nails in better shape and it has! I have been wearing it for a few months along with the Hardwear Shine UV Topcoat and the P.D. Quick Dry Conditioning Drops. My nails are so much stronger and healthier. They rarely break anymore. I love these products and they last a long time too!” –Verified 5-star review from KelJohn An Everyday Hero!“When I first heard of Sheer Wisdom, I literally freaked as the concept is so genius. The fact that in one easy swipe, I can have really pretty polished-looking nails but it's actually a treatment is so great. This is my day-to-day to go. It's perfect for a professional woman that wants just a touch of color on the nail but also for those, like me, that struggle with dry, brittle nails.” –Verified 5-star review from anonymous MY ABSOLUTE FAV“I am so grateful butter LONDON came out with this GENIUS product. I am too busy for a manicure appointment and I can't be bothered constantly re-doing tacky, cracked nail polish. This is the only solution for me and it's perfect! It goes on super easy and is very natural but has a high glossy finish and most importantly... a very subtle wear-down.” –Verified 5-star review from anonymous To shop Sheer Wisdom Nail Tinted Moisturizer so you can have the ultimate nail-loving neutral mani for fall, or other bestselling nail treatments and Patent Shine 10X Nail Lacquers, head to butterlondon.com

It is officially warm weather season, which means it’s time to add some colour into our manicures! It is time to put away the moody maroons and dark navy nail lacquers and trade them out with bright pastels and fun colours! With bright and sunny days ahead, we have put together some of our favourite nail lacquers and designs to try out this summer. Pop of Pink Sandy Bum Patent Shine 10X Nail Lacquer: You can’t go wrong with a classic pink manicure! We love the ultra-flattering milky pink hue of this subtly posh nail lacquer that allows you to delight in the finer parts of life with a hint of colour. To take this rosy manicure up a notch, try applying Bespoke Lace Patent Shine 10X Nail Lacquer over top of Sandy Bum for a delicate, flower-like design. Green Details Garden Party Patent Shine 10x Nail Lacquer: Take a breath of fresh air this summer with this energetic green crème! We love this bright nail lacquer for all of our cheeky summer plans as the vibrant green colour knows how to make a statement. To elevate this fun manicure, try using our Signature Nail Art Tools to create a French tip on a your nails! This can be done by using the Stippling Brush to draw a thin line on the tips of nails and using the Clean Up Brush to remove any polish that got ‘outside the lines.’   Lavender Florals English Lavender Patent Shine 10x Nail Lacquer: Look polished and posh all summer long with this lovely lavender crème! This delicate soft purple is perfect for any occasion as the bright yet delicate nail lacquer adds the perfect pop of colour. To make this manicure perfect for summer, try adding a flower-like design with our Signature Nail Art Tools! Using the Dotter Tool and Cotton Buds Patent Shine 10X Nail Lacquer, gently draw flower petals on each nail by placing a small, oval-sized dot in a circle on the nails, with approximately 5-6 dots per circle to create a flower-like look. Once Cotton Buds has dried, apply one dot of Bit of Sunshine Patent Shine 10X Nail Lacquer in the center of each flower with the same Dotter Tool. A Shimmering Yellow Bit Of Sunshine Patent Shine 10x Nail Lacquer: Enjoy the blissfulness of a fresh manicure with this easy-going yellow crème nail lacquer. Inspired by the bursts of optimism that can be felt with warmer weather, this fun and bright nail lacquer is sure to lift any spirits this summer. To add a hint of shimmer to this bright manicure, try adding 1-2 coats of Mellow The Yellow Nail Brightening Treatment on top of Bit of Sunshine to give an opalescent, glazed donut look. To shop more Patent Shine 10X Nail Lacquers to wear this summer, or other nail treatments and tools, head to butterlondon.com

It’s March 8th, which means it’s time to celebrate and highlight all of the women in our lives in honor of International Women’s Day! Here at butter LONDON, we celebrate women everyday by lifting each other up and always offering a helping hand. This week on the blog, we want to highlight things to help you feel empowered on this special holiday, including an interview with butter LONDON’s General Manager Julie Campbell and other products recommendations to inspire you. Julie Campbell is the mastermind behind the brand and we celebrate her each and every day! Julie has more than 30 years in the beauty industry and has been the General Manager for butter LONDON for the past four years. Not only is Julie the GM of butter LONDON, but she is also the General Manager of our sister brand PÜR, is the EVP of Astral, butter LONDONS parent company, and is also the CMO of all brands under the Astral name. Julie is one of the hardest working women we know, which is why we wanted to highlight her specifically this week. We interviewed Julie and asked her a few questions in honor of International Women’s Day: Q: What does International Women’s Day mean to you? “For me, International Women’s Day is a day to celebrate the past and to honor the future. It is a privilege to be able recognize the generations before us that worked hard to make a positive difference for women. It is also empowering to witness the rising generations of girls and women on a collective path for continued change.” Q: What is your favourite part of working with a team of women for women? “My favorite part of working with a team of women is the true passion and energy they bring to work every single day. Women are typically very resilient with killer instincts, and this makes them exceptional leaders and colleagues.” Q: How do women inspire you in your job- creating products, campaigns + more? “As the mom of two girls, I have always made it my mission to create products that inspire and delight - that make you feel good. I believe it is my opportunity to help change the narrative within the beauty industry to protect and preserve a woman’s mindset.” Q: What butter LONDON product creates a part in your routine to empower you during your day? “Lipstick! There is nothing better than a bold lip that says, “Yes, I am confident!” Other Products to Make You Feel Empowered We loved hearing from Julie regarding working with an office full of women and things that empower her! We were inspired by her interview to list some of our favourite butter LONDON products to encourage and empower you in honor of International Women’s Day. Her Majesty's Red Patent Shine 10x Nail Lacquer There is something about a bold red nail that screams confidence! Her Majesty’s Red is a naturally empowering colour as this true red crème adds a posh and polished look for any occasion. This brilliant nail lacquer is proven to help promote brighter, stronger and healthier-looking nails. Teddy Boy Eyeshadow Palette The next product that helps us feel empowered is our Teddy Boy Eyeshadow Palette! This mischievous 9-Piece palette has every colour you need to create a bold smoky eye for a mysterious and sultry look. Teddy Boy has larger shadows of a few ultra-wearable shades with powerful pigment to pair with smaller, bold accent colours for trailblazing eye makeup looks that are as bold or muted as you want them to be. Bossy Boots Soft Matte Lip Cream The last product that can help you to feel empowered is a bright red liquid lipstick! This Soft Matte Lip Crème in shade Bossy Boots has a brilliant bright cherry colour with a zero weight feel and a beautiful champagne scent. The luxuriously rich and ultra-creamy lipstick formula has a precise applicator for a perfectly saturated red lip in just one swipe. To shop more of our favourite bestselling beauty and nail care products to celebrate International Women’s Day, head to butterlondon.com

We all need a break sometimes—and so do our nails! Giving your nails some time off from being coated in layers of nail lacquer allows them to regain their strength and have time to breathe. However, being bare doesn’t have to be boring! We have several different nail treatments in different tints and benefits that we challenge you to try in the new year. Mellow the Yellow If you find yourself looking down and seeing yellow fingernails, Mellow The Yellow Nail Brightening Treatment may be the solution to your problems! Its skin conditioning formula helps to improve the appearance of yellowing nails, leaving them brighter, smoother and looking renewed. With ingredients like Lemon Fruit Extract and Vitamin E, Mellow the Yellow will help brighten the look of yellowing nails and treat the root of the problem while adding a pearly pop of opalescent colour. Strawberry Rhubarb Jelly Preserve Strengthening Treatment Give dry, brittle nails a break from polish and give your manicure the skin-loving, skincare benefits of this tinted Jelly Preserve Sheer Strengthening Nail Treatment, available in four different colours! This 2-in-1 translucent nail treatment helps revive and rejuvenate the look of nails while helping to repair damage from harsh nail formulas and practices while adding a fun tint of colour. Sheer Wisdom Tinted Nail Moisturizer Help put your nails back on the right track with our Sheer Wisdom Tinted Moisturizers, available in six different shades! The skin-pampering formula in Sheer Wisdom helps to revive, strengthen, and prevent breakage as it coats nails with a barely there tint. This hybrid nail treatment is formulated with Revolutionary Micro Smart Active Technology, which delivers a controlled release of skin care ingredients to lock in moisture and deliver a healthy dose of hydration which helps repair the look of nails over time! Horse Power Nail Rescue Base Coat If your nails are in need of some serious TLC, Horse Power Nail Rescue Base Coat is for you! This powerful, good-for-nails basecoat is infused with Horsetail Extract, Biotin and Calcium to help transform, restore and rescue damaged, weak nails. The strengthening and restoring base coat helps protect both healthy and brittle nails against future damage and prevent nail breakage so your nails can be restored and healthier-looking with each use. If you step up to the challenge of daring to go bare, be sure to tag us @butterlondon so we can check out your looks! To shop more nail treatments and other bestselling 10-Free nail lacquer, head to butterlondon.com

By now, we have all heard of The Queen’s unfortunate death on September 8, 2022. Queen Elizabeth was the UK’s longest-serving monarch and died at the age of 96 years old. The Queen had a significant impact on those who admired her, as well as her impact on butter LONDON. To honor our fallen Queen, we want to discuss all of our various nail lacquer shades that were inspired by the Queen herself. npr.com All Hail The Queen All Hail The Queen is a holographic beige with just the right amount of shimmer. This Patent Shine 10X Nail Lacquer is the perfect, skin complementing hue for any occasion when not just any nude will do. The shimmer in All Hail the Queen makes this a perfectly royal nail colour as it is a classic neutral with a little bit of fun shimmer. This Patent Shine 10X Nail Lacquer got its name out of respect to the Queen, as All Hail the Queen is a phrase to show respect to a monarch as a form of salutation. Champagne Princess Inspired by crowns from the Queen with beautiful champagned coloured stones, Champagne Princess is a pearlescent Champagne hue that embodies the glamorous high stakes of the royal family. It has been shown that Queen Elizabeth enjoyed drinking a glass of Champagne to celebrate life’s special moments. In February of this year, Her Majesty released Buckingham Palace English Sparkling Wine to celebrate her Platinum Jubilee. The sparkling wine featured a label with a design based on the embroidery of her Robe of Estate that she wore during her coronation. Therefore, it was only right to create a Champagne hue in her honour. House of Amethyst House of Amethyst is a royal pearlescent mauve Patent Shine 10X Nail Lacquer that was inspired by the Queen’s royal amethyst jewels seen in the Queen’s beautiful jewelry and broach that she wore on special occasions. The amethyst stones are some of the oldest jewels in the Queen’s collection and have been passed down through royal generations. The amethyst stone are seen as a stone of peace, clarity, and peacefulness. Because amethyst jewels are showstopping on their own, we made a luxe nail lacquer colour in a similar colour scheme to honour Queen Elizabeth. Her Majesty’s Red Nothing screams royalty like a luxurious true red crème. The colour red represents power and regal majesty, making it the perfect hue to name after Her Majesty. Queen Elizabeth was known for wearing bright colours, and her vibrant red coats, hats and dresses inspired the royal red nail lacquer. Over the Queen’s long reign, we also caught glimpse of her reapplying a royal red lip, making a red-coloured hue a perfect match to honor Queen Elizabeth. Royal Emerald The rich pearlescent colour of Royal Emerald was inspired by the luxurious emeralds seen on the Queen’s iconic emerald crown that she debuted in 2019 with matching never-before-seen emerald earrings and a showstopping emerald drop necklace. This royal emerald debut certainly made headlines as the emeralds could not be missed as they shone throughout the night. Therefore, we decided to create an emerald Patent Shine 10X Nail Lacquer to honour the Queen and her Emerald jewels seen on her crown and jewelry. Empire Red This poppy red crème is perfectly royal and features subtle hints of gold throughout. This poppy red colour is similar to the colour seen on the Queen’s poppy pin that she wore on Remembrance Day each year. Remembrance Day is celebrated November 11th each year and is a day where the Queen, along with other members of the royal family, wore red pins with red poppy flowers to symbolize remembrance and hope each year. To check out more posh Patent Shine 10X Nail Lacquer shades, as well as other bestselling nail treatments and tools, head over to butterlondon.com.

The flowers are blooming, the birds are chirping and now is the time to hit reset on your expansive beauty collection. Every makeup guru knows that nothing multiplies quite like the content of a beauty cabinet, which is why we MUST take this yearly opportunity to refresh. So grab a trash bag, pick up those Lysol wipes and get ready to re-evaluate your makeup, skincare and nail polish collection in 4 easy steps: 1.Check Those Expiration Dates Did you know that most makeup and skincare products have a secret symbol that tells you exactly how long they last? That’s right, it’s not just food that spoils. To figure out which of your beauty products are still safe to use, look for the ‘open cream jar symbol’ on the package. This symbol with a have a tiny number written inside (example: 6M, 12M, 24M), which tells you the number of months the product is good for once opened. Problem solved. Don’t see a number? No problem. Follow this butter LONDON expiration guide: Skin Tint & Concealer: 12-18 Months Blush: 12 Months Eyeshadow: 6-12 Months Mascara: 3 Months Lipstick: 1-2 Years 2. Clean Your Brushes… And Cabinet Whether it’s a beauty sponge, a foundation brush or an eyeshadow brush you only use once a month (thanks quarantine), you need to clean it! Makeup brushes should be cleaned once every two weeks, so if you have been slacking, now it the perfect opportunity to give your beauty tools a good scrub. All you need is warm water and a good soap. And while we’re at it, it’s also a good idea to give your cabinet and products a good wipe down, as well. After all, there’s nothing like smeared eyeshadow and leaky foundation to ruin a perfectly clean aesthetic. 3. Invest in a Chic Organizer Now that you’ve thrown out the old and cleaned up the new, it is time to organize. Drawers and cabinets are a great place to store makeup products if you prefer a clear countertop— but don’t be afraid to take it a step further! Save yourself the digging and organize the butter LONDON way with a chic makeup and skincare organizer. These convenient storage containers feature cute compartments to help separate your beauty and nail products, so you don’t have to go digging. They also come in a variety of shapes and sizes, though we personally love to make a statement with the retro and fun butter LONDON X Caboodles organizer.  4. Go Shopping Finally, the fun part. If you find yourself missing a few staple makeup products after your spring clean, feel free to refresh your beauty collection with the hottest trends for the season. Naturally, pastel nail lacquers are having their moment, while neon nail polish colors are also making a big splash. And if you are after that dewy, warm weather glow, don’t forget to check out butter LONDON makeup such as our skin tint, blush and mascara. Happy Spring!