NEW YEAR, NEW YOU

The time has come to bid adieu to 2019 and say “cheers” to the roaring 20s!  As sure as the fireworks pop and the ball drops, many of us have already organized our impressive list of life-changing resolutions that the we vow to take on in the new year (or at least until the end of January). This year, butter LONDON decided to jump on board and give you a personalized list of resolutions—inspired by and paired with one of our top products—to make conquering the new YOU a piece of cake!

I. Be confident in you

Be confident and shine in our Glazen Eye Gloss! Here at butter LONDON, we know a thing or two about confidence. With our bold, unique colour palettes and imaginative products, we strive daily to push the envelope in the big world of beauty. 2020 isn’t just the start of a new year, it’s the start of a new decade, so what better time to step out of your comfort zone? Our long-wearing, jelly eyeshadows are the perfect way to add a pop of colour and a sparkling touch to your everyday make-up look. In a variety of colours, these long-wearing, no-smudge glosses can give you anything from a touch of subtle confidence to fierce, multidimensional glam. Bonus tip: To really go bold, pair our Glazen Eye Gloss in Oil Slick with a volume-defying lash using our Double Decker Lashes Mascara!

II. Treat your body (and nails) well

The start of the new year promises many things: a clean slate, a hopeful future, and half of the population adding “go to the gym” to their list of resolutions. Whether it’s paying extra attention to your physical health, mental health, or just promising you’ll drink enough water, dive into this new year with the goal of treating yourself well from head to toe. Oh, and speaking of toes (see what I did there?), make sure to check out our impressive list of nail treatments. Our award-winning Horse Power Nail Rescue Base Coat is a great way to strengthen and restore weak, brittle nails—because strength isn’t something only found at the gym. For an extra dose of nourishment, try out our top-selling QuickFix Moisturizing Cuticle Balm and Sheer Wisdom Nail Tinted Moisturizer. This tinted moisturizer comes in a variety of neutral shades that help strengthen nails and protect from nail breakage, making it the perfect match for anyone on the go!

III. Cut out those harmful toxins

Toxic. We hear that word thrown around in everything from food to beauty to people, but what does it really mean? While I can’t speak for your frenemies or old, college roommates, I can tell you that the beauty industry does hide some pesky ingredients that can be potentially harmful to your health and wellbeing—especially in the long run. Luckily, many people are becoming more conscious of what they put in (or on) their bodies. If you’re hoping to incorporate cleaner ingredients into your 2020 beauty routine, might we recommend our non-toxic, cruelty-free Patent Shine 10X Nail Lacquers. Our long-lasting lacquers offer a gel-like shine, a vegan formula, and are free of all EIGHT of the potentially toxic ingredients common in nail polishes. Available in soft, funky, and playful nail polish colours, one swipe will have you saying “cheerio” to the dull nails and dirty ingredients of 2019.