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Step into spring with the chicest pink nail trend. Dahlings, the season of pink is gloriously upon us — and we're not talking about just any old rosy hue that's had its day! The Pink on Pink trend is taking over fingertips everywhere, and butter LONDON is leading the charge with our perfectly curated collection of pinks that pack a proper punch. From the softest whisper to the boldest blush, this trend is the ultimate spring statement that somehow manages to be both fresh-faced and timeless all at once. It's giving feminine power with a cheeky wink, and we're absolutely besotted. Think of it as your nails' way of saying "I woke up like this" while secretly knowing you've mastered the art of effortless elegance. The beauty? It's astonishingly simple to achieve, even for those who consider themselves novices in the nail art department. Your Pink Sparkle Moment Ready to embrace your pink potential? Here's our foolproof formula for Pink on Pink perfection: Begin with a coat of Sandy Bum — that gloriously understated nude-pink that flatters every skin tone while whispering "I'm naturally this fabulous." It's the perfect foundation for what comes next. Then, the magic happens. Layer on Sweetiekins for that flawless sparkle of pink perfection. The delicate shimmer catches the light in ways that will have you staring at your own hands all day (we won't judge — we do it too). For those feeling particularly adventurous, why not experiment with our entire pink portfolio? Flusher Blusher delivers that punchy pop of vibrance, while English Lavender brings a hint of purple-pink sophistication. Royal Blush? Well, that's pure regal elegance, darling. Finish with our legendary Hardwear Shine UV Topcoat — choose glossy for that wet-look shine or Hardwear Matte UV Topcoat for a more contemporary edge. Either way, you'll be sporting the ultimate soft pink glow that lasts and lasts. And there you have it — the Pink on Pink manicure that's as easy as it is chic! No professional needed, though you'll certainly look like you've just stepped out of London's poshest nail salon. Pink's Power Play This isn't just us being chuffed about our favorite spring shade — beauty editors and nail enthusiasts across the board are positively obsessed with this pretty-in-pink moment. As recently spotted in ELLE (oh yes, we're name-dropping), this soft pink trend is being hailed as spring's most versatile look. What makes Pink on Pink truly brilliant is its chameleon-like ability to adapt to your personal style. Fancy something delicate and translucent for daytime meetings? A single coat of Sandy Bum will do the trick. Heading for evening cocktails and need something with more attitude? Layer up Flusher Blusher for a bold statement that says you're not to be trifled with. The beauty world has spoken: Pink on Pink isn't just a fleeting trend — it's the new neutral with an edge. It's confident yet soft, bold yet approachable. Rather like you, wouldn't you say? So go on then, give your tips the pink treatment they so richly deserve. Whether you're a pink enthusiast or a color-shy first-timer, this trend welcomes you with open arms (and perfectly polished fingertips). After all, life's too short for boring nails. And in the immortal words we live by at butter LONDON: when in doubt, pink it out! Shop Pink on Pink Perfection.

Dive into the trend everyone's loving: soft, sea-washed nails. Dahlings, why daydream about coastal getaways when you can bring the seaside straight to your manicure? The beauty world is positively awash with Sea Glass Nails – that effortlessly undone, beachy-chic look that's making waves across our Instagram feeds. Think dreamy translucence, ocean-inspired hues, and a matte or glossy washed-glass finish — it's your nails' version of a beach day, bottled. Will you dip your fingertips in? What makes this trend utterly irresistible? It's that perfect balance of subtle sophistication and playful charm – like treasures tumbled by waves and polished by sand. These delicate blues, misty greens, and pearly finishes capture that magical moment when you spot a perfect piece of sea glass nestled in the shore. Capture the Coastal Magic Ready to transform your tips into sea-washed treasures? Here's our cheeky little guide: Begin with our Horse Power Nail Rescue Basecoat – because a strong foundation is essential for any seaside adventure. Next, layer on whisper-thin coats of our most captivating sea-inspired shades. Our Bramley Apple delivers that perfectly weathered green reminiscent of rare sea glass finds. For misty morning fog rolling off the water, London Fog creates the perfect atmosphere. When the deep blue calls, Waterloo Blue answers with oceanic elegance. And for those sun-dappled waves, our Opalescent Mellow The Yellow adds that magical touch of shimmer. The secret to authentic sea glass nails? Keep it sheer and build slowly – just as nature takes its time creating these coastal gems. For the finishing touch, choose your adventure: Hardwear Matte Topcoat for that authentic weathered sea glass look, or Hardwear Shine UV Topcoat if you prefer your treasures with a glassy, wave-kissed finish. And just like that – coastal cool right at your fingertips! Fair warning: be prepared for endless compliments and the inevitable "Where did you get them done?" questions. (Your secret's safe with us.) The Jelly Revolution This isn't just another passing trend – beauty editors are calling sea glass nails "this season's jelly manicure twist," predicting they'll wash over everyone's social feeds faster than high tide. What sets Sea Glass Nails apart is that perfectly imperfect quality – simultaneously polished and raw, just like the real thing. It's understated luxury that whispers rather than shouts, darlings. The brilliant part? While you're turning heads with your seaside-inspired tips, our clean, nourishing formulas are strengthening your nails beneath all that beauty. That's what we call proper British efficiency. So go on then, give your nails the holiday they deserve. The seaside is calling, and your fingertips should absolutely answer. Shop the Sea Glass Edit.

Darlings, forget your average French tips - this season we're serving up something absolutely scrummy! The ice cream manicure is making waves across Instagram and TikTok, and trust us, it's the most delectable trend since afternoon tea became fashionable. Think of it as the perfectly swirled Mr Whippy of nail art: a dreamy ombré French that melts from pristine white into the most gorgeous glossy pink base. Simply divine! Why We're Absolutely Mad for It Like your favourite ice cream parlour on a scorching summer's day, this trend delivers pure joy with a side of sophistication. It's giving us all the spring vibes we've been craving, with sorbet-inspired hues that would make even the pickiest nail artist weak at the knees. The best part? It's subtle enough for the office but still packs enough punch to turn heads at your local pub with a moisturizing bonus we're needing during harsh winter days. The Secret's in the Prep (No Shortcuts, Loves!) Before we dive into the sweet stuff, let's get those digits properly prepped. Because darling, attempting this look on raggedy cuticles would be like serving ice cream in a paper bag - absolutely criminal! The Ultimate How-To Guide 1. Prep Like a Pro Start by giving those nails a proper sorting with butter LONDON's Nail Scrubbers. Think of it as spring cleaning for your fingertips! Next, tackle those cuticles with the Melt Away Cuticle Exfoliator - it's basically a spa day in a bottle. Pop back those cuticles with the Signature Glass Cuticle Pusher (go gentle, we're not trying to excavate here!). 2. Base Camp    Option 1: For the classic cone look, sweep on Sheer Wisdom in Light. It's like your nails, but better - think "no makeup" makeup for your hands.   Option 2: Feeling cheeky? Swap in Patent Shine 10X Nail Lacquer in Sweetikins for a sprinkle cone vibe that'll have everyone asking for your nail artist's number. 3. The Sweet Spot Here's where the magic happens! Using Mellow Yellow, create that soft-serve effect at the tips. The key is to keep it light and feathery - we're going for "just licked an ice cream cone" vibes, not "dropped the whole thing down your front"! 4. The Cherry on Top Seal your masterpiece with Hardwear Shine topcoat. This is what gives you that mouth-watering glossy finish that'll have people wondering if your nails are actually made of spun sugar. Pro Tips (Because We're Nice Like That) - Keep your strokes light and build gradually. Rome wasn't built in a day, and neither is the perfect ice cream mani.- If you're struggling with the ombré effect, try using a makeup sponge to dab on the tip colour - it's our little secret!- Don't forget to cap the free edge with your topcoat. Nothing ruins a perfect mani faster than tip wear (honestly, it's worse than a melted 99 Flake).   The ice cream manicure is proof that sometimes the sweetest things in life don't come with calories! It's the perfect way to transition into spring while keeping things sophisticated yet playful. So go on, treat yourself to this delicious trend - your nails deserve a little indulgence!   Remember, darlings: life is short, and your nails should be fabulous. Now, who's ready for seconds? Shop the Blog  

We have all heard of the TikTok phenomenon of “slugging” where you slather your face with a thick moisturizer or balm in order to lock in hydration. Lately, skincare loving Tik Tokers have decided to take slugging to an entirely new level with “nail slugging.” Nail slugging is a similar concept of slugging for your face, but instead of coating your face, you coat your hands and nails in a thick layer of a balm or lotion. What are the benefits of nail slugging? Slugging and hydrating your hands is a good habit to get into to help strengthen and protect nails and cuticles from outside elements, such as cold temperatures, brisk winds, and dry indoor heating. When your cuticles are dry, they are prone to splitting, which can increase the chances for infections, but luckily slugging can help avoid this issue. When coating your hands and nails in a thick layer of a balm or oil, you are strengthening your nails and allowing them to grow stronger and healthier.  What can I use to “slug” my hands and nails? There is no need to fret when trying to figure out what to slug your nails with. The Champagne Fizz Manicure Candle is an intensive nail and skin treatment—i.e., the perfect product for nail slugging as it is a manicure candle that produces a conditioning oil that coats the hands and nails to lock in moisture. Formulated with Soybean Oil and Coconut Oil to soothe and condition the hands or feet, Champagne Fizz instantly moisturizes the skin for a luxe nail slugging experience. “This beautiful candle provides a treat for all of the senses as the lightly fragranced warm oils are massaged into the skin of the hands and feet,” says Dr. Hadley King, an award-winning New York City-based dermatologist. "The blend of Soybean and Coconut Oils support the skin barrier and lock in moisture to leave the skin softer and smoother. It's a perfect self care ritual.” So how do I slug my nails with the Champagne Fizz Manicure Candle? First, to begin the process for the ultimate nail slugging, light the Champagne Fizz candle and allow it to melt the entire first level of wax before blowing it out. Remember, you want enough melted wax to be able to cover both of your hands. While you are waiting for the candle to burn, begin prepping your nails with our 3-Piece Pro Manicure Kit to clean up cuticles and shape nails, while you enjoy the luxurious Champagne scent. Next, once the entire top layer of the candle is melted, pour the decadent oil directly onto hands and gently massage it in. The oil will be the perfect warmth for you to massage your hands but will not be too hot to the touch. The balm-like consistency of this intensive nail and skin treatment wax will condition your hands and cuticles for the ultimate nail slugging experience.   Lastly, once you have massaged the Champagne Fizz oil fully in your hands, take it one step further with the QuickFix Moisturizing Cuticle Balm. This no-mess cuticle massager features a non-greasy formula that hugs dry cuticles and conditions them with ultra-moisturizing Coconut Oil and Avocado Oil. Think of the QuickFix Balm as the cherry on top for your intensely hydrating nail slugging experience. Once you have coated your hands in the Champagne Fizz Manicure Candle and applied the Quick Fix Moisturizing Cuticle Balm, your hydrated hands will thank you.

1. What Type of Food Can You Not Live Without: A.) Seafood B.) Does coffee count? C.) Mediterranean D.) Tacos. Duh. 2. How Would You Describe Your Style? A.) Bold and Trendy B.) Timeless with a touch of Modern C.) Delicate and Feminine D.) Casual and Comfortable 3. Pick Your Favorite butter LONDON Product (we know, it’s hard)… A.) Patent Shine 10X Nail Lacquer B.) Plush Rush Plumping Lip Gloss C.) Plush Rush Blush and Lip Stick D.) Jelly Preserve Strengthening Treatment 4. What Nail Colour Do Your Find Yourself Reaching For? A.) Bright: orange, yellow, red B.) Classic: white, black and red C.) Pastels: pink, purple and blue D.) I’ll try anything 5. How Do You Like to Spend Your Weekends? A.) Exploring the new, hottest night spots in town B.) Trying local restaurants with my BFFs C.) Reading a book while sitting in the sun D.) On a spontaneous road trip Mostly A’s: Miami with Smashing Ahhh, the true firecracker. Miami has a culture all its own, which is sure to cater to your outgoing and luxury loving personality. If you enjoy the finer things in life and consider 11PM early, then Miami is definitely the hot spot for your summer vacation. Dance the night away in the plethora of night clubs before hitting reset on the beautiful beaches during the day. You can soak up the summer sun and have fun dressing to the nines while complimenting your look with a siren red nail lacquer on your hands and toes. It’s the perfect colour for the summer heat and your spicy personality.   Mostly B’s: Saint Tropez with English Lavender Crisp and refined, you are the perfect mix of sass and class. A vacation to Saint Tropez—the colourful playground of the rich and famous—is just what you need this summer! Tucked along the coast of the French Riviera, you can stroll along the kaleidoscope streets while enjoying a nightlife of art, music and food. Show off your favorite flowy, white summer dress while walking along the beach with the butter LONDON soft, purple nail lacquer in English Lavender complimenting your perfectly polished hand.  Mostly C’s: Paros, Greece with Candy Floss The quieter and more sophisticated sister to the bustling Mykonos, Paros is a place of beautiful blue domes, bright white building and relaxing beaches. If you prefer lounging on the beach and taking in the slow-paced lifestyle, then this is the retreat for you. The island life is sure to embrace your laidback and delicate personality while treating you to a warm weather affair of traditional villages, great food and beautiful flowers. And don’t forget to channel the crystal-clear waters with a pale, pastel blue that was made just for someone who enjoys an easy pace, like you! Mostly D’s: Cabo, Mexico with Hottie Tottie Pina Coladas. Turquoise Beaches. Outdoor Adventures. If all of these speak to you, then Cabo is your next stop for the summer. Full of dance, music, water sports and luxury, Cabo is the perfect place for the adventure seeking gal. Satisfy your thirst for spontaneity and fun with this worldwide paradise destination that is home to picturesque cliffs and food you’ll never forget. And while you’re basking in all the adventure, don’t forget to drench your nails in our zesty coral nail polish that captures both your happy-go-lucky personality and a tropical summer sunset.