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We have all heard of the TikTok phenomenon of “slugging” where you slather your face with a thick moisturizer or balm in order to lock in hydration. Lately, skincare loving Tik Tokers have decided to take slugging to an entirely new level with “nail slugging.” Nail slugging is a similar concept of slugging for your face, but instead of coating your face, you coat your hands and nails in a thick layer of a balm or lotion. What are the benefits of nail slugging? Slugging and hydrating your hands is a good habit to get into to help strengthen and protect nails and cuticles from outside elements, such as cold temperatures, brisk winds, and dry indoor heating. When your cuticles are dry, they are prone to splitting, which can increase the chances for infections, but luckily slugging can help avoid this issue. When coating your hands and nails in a thick layer of a balm or oil, you are strengthening your nails and allowing them to grow stronger and healthier.  What can I use to “slug” my hands and nails? There is no need to fret when trying to figure out what to slug your nails with. The Champagne Fizz Manicure Candle is an intensive nail and skin treatment—i.e., the perfect product for nail slugging as it is a manicure candle that produces a conditioning oil that coats the hands and nails to lock in moisture. Formulated with Soybean Oil and Coconut Oil to soothe and condition the hands or feet, Champagne Fizz instantly moisturizes the skin for a luxe nail slugging experience. “This beautiful candle provides a treat for all of the senses as the lightly fragranced warm oils are massaged into the skin of the hands and feet,” says Dr. Hadley King, an award-winning New York City-based dermatologist. "The blend of Soybean and Coconut Oils support the skin barrier and lock in moisture to leave the skin softer and smoother. It's a perfect self care ritual.” So how do I slug my nails with the Champagne Fizz Manicure Candle? First, to begin the process for the ultimate nail slugging, light the Champagne Fizz candle and allow it to melt the entire first level of wax before blowing it out. Remember, you want enough melted wax to be able to cover both of your hands. While you are waiting for the candle to burn, begin prepping your nails with our 3-Piece Pro Manicure Kit to clean up cuticles and shape nails, while you enjoy the luxurious Champagne scent. Next, once the entire top layer of the candle is melted, pour the decadent oil directly onto hands and gently massage it in. The oil will be the perfect warmth for you to massage your hands but will not be too hot to the touch. The balm-like consistency of this intensive nail and skin treatment wax will condition your hands and cuticles for the ultimate nail slugging experience.   Lastly, once you have massaged the Champagne Fizz oil fully in your hands, take it one step further with the QuickFix Moisturizing Cuticle Balm. This no-mess cuticle massager features a non-greasy formula that hugs dry cuticles and conditions them with ultra-moisturizing Coconut Oil and Avocado Oil. Think of the QuickFix Balm as the cherry on top for your intensely hydrating nail slugging experience. Once you have coated your hands in the Champagne Fizz Manicure Candle and applied the Quick Fix Moisturizing Cuticle Balm, your hydrated hands will thank you.

At butter LONDON, we love a nail care glow up! This week, we’re showing off the “Before and After” photos for our skin-loving nail treatments. These nails have come a long way, baby! From dry to hydrated-looking, from discoloured to bright and smooth, and from brittle to even and strong-looking, the nails in these photos are proper proof that butter LONDON nail treatments get real results! Get Real Results: Jelly Preserve Strengthening Treatments Every on-trend It Girl needs to try a jelly manicure before the summer trickles away! These translucent nail treatments help rejuvenate the look of nails with skin-loving ingredients like Bamboo Extract, Tea Tree Oil, and Arginine. With sheer pink Strawberry Rhubarb, sheer purple Victoria Plum, sheer teal Bramley Apple, and sheer orange Orange Marmalade colours, these nail preservers have a “second-skin” effect that delivers continuous, all-day nail care to dry, brittle nails. The Proof: These nails have been jelly-fied! Check out the smooth, hydrated look of the nail in the “After” photo, and the way the torn edges are smooth and even. The conditioning formula in our Jelly Preserve Strengthening Treatments helps with peeling nails—you may see results from your #jellynails after just ten days of wear!   Get Real Results: Horse Power Nail Rescue Basecoat There’s a reason why this sheer, Horsetail Extract-infused base coat is an award winner! Our best-selling Horse Power base coat helps protect both healthy and brittle nails against future damage and helps to protect nails from breakage. This luxe base coat looks chic and minimal when worn on its own, and it can also shine as prep for an impeccable manicure! The Proof: What a difference 8 weeks can make! It’s no surprise these nails turned out looking tippy-top because Horse Power is infused with Biotin to help promote healthy nail growth and Calcium and Vitamin B to help promote stronger nails.   Get Real Results: Extra Whip Hand and Foot Treatment with Shea Butter and So Buff Hand and Foot Polish with Glycolic Acid These two skin-pampering body treatments are a pair you’ll be head over heels for! First, exfoliate and prep your skin for maximum moisture with So Buff. This resurfacing hand and foot scrub helps remove dead skin with Apricot Powder, an eco-friendly physical exfoliant, and Glycolic Acid. Then, bring on the hydration with Shea Butter-infused Extra Whip! Make sure to light some candles and enjoy that light, spa-like champagne scent while you help soften your skin. The Proof: Peep these healed-looking heels! Extra Whip’s Caffeine-infused formula is hard at work helping to firm the appearance of the skin, and both Extra Whip and So Buff are helping to reduce the appearance of discoloration and uneven skin tone so that we can see those baby-soft soles! Get Real Results: Melt Away Cuticle Exfoliator We love our clip-free, pain-free cuticle exfoliator, and so does Boxycharm! Melt Away was featured in this posh beauty box because of its magical, cuticle-melting formula infused with Irish Moss to help soften the cuticle and Potassium Hydroxide for gentle exfoliation. Cute, well-hydrated cuticles can do wonders for your manicure, and this plant-based conditioning formula helps reveal softer and healthier-looking cuticles over time. The Proof: Melt Away plays well with Jelly Preserve Nail Strengtheners—just look at the glow up these nails got after 1 week of Jelly Preserve and 1 application of Melt Away!

Is a mani/pedi the most traditional father’s day offering? Not really, but butter LONDON is all about breaking the mold and a fierce MAN-icure might be just what your dad needs to feel pampered and appreciated this Father’s Day. Whether your papa wants a proper glow up complete with one of our Patent Shine 10X Nail Lacquer hues or a minimalist manicure that keeps his nails looking spiffy, butter LONDON has all the nail care goodies he needs to BYOB to the salon or get fab nails at home. Let’s dive in, shall we? Sheer/Clear MAN-icures We don’t want to generalize, but some dads’ nails get treated a bit roughly. Help his nails recharge and recover with barely-there nail treatments that give a bit of glimmer as they help strengthen, hydrate, or exfoliate cuticles. If your dad isn’t the type to make a fuss over his nails, these treatments are the way to go for a more natural-looking finish that will still give dad’s nails a more finished, refined look. Horse Power Nail Rescue Basecoat Horse Power has a clear-but-slightly-shiny finish that will help your dad add some minimalist glam to his day-to-day nail look. If his nails are showing some wear and tear, this award-winning base coat is formulated with fortifying Vitamin B and Calcium to help him transform, restore, and rescue his nails from damage. Like all of our butter LONDON faves, Horse Power is made using our good-for-your-nails 10 Free formula, so dad can feel just as fabulous as his nails look. Nail Foundation Priming Basecoat Perfect for filling in the ridges of those craggy dad-nails, this fast-drying sheer treatment is infused with Horse Tail Extract and Hydrolized Silk to help strengthen the look of nails and encourage healthy nail growth. With a natural-looking matte finish, Nail Foundation will give your dad that understated, “your nails, but better” look for his next big meeting or night out with his dad buddies. Bonus? If he does want to add some nail lacquer, Nail Foundation helps lock polish into place for a more even-looking manicure or pedicure. Sheer Wisdom Nail Tinted Moisturizer You know how tinted moisturizer helps give your face a natural, glowy looking tone without looking overly “made up”? Sheer Wisdom can help give dad’s nails that no-makeup makeup look. It also helps revive, strengthen, and prevent breakage as it coats his nails with a subtle, sheer tint. This hydrating, Vitamin E-infused treatment delivers a controlled release of skin care ingredients to lock in moisture and help repair the nail over time. Colourful Coats for Dad Maybe your dad is up for a bit of nail colour adventure, or maybe he treats himself to a MAN-icure on the regular. Either way, these Patent Shine 10X nail lacquer hues make snazzy gifts to spice up dad’s nail routine this Father’s Day! Union Jack Black Take dad back to his punk glory days with this true black crème lacquer and a ticket to a show at one of his favourite haunts! We love the flexibility of this butter LONDON staple—Union Jack Black nail lacquer makes a statement, but it’s also got plenty of wearability for your dad’s busy schedule. Waterloo Blue This cornflower blue crème is a pop art-inspired summer MAN-icure for the dad who’s ready to flaunt some serious style! We love the beachy looks our butter LONDON beauties on Instagram have been creating with Waterloo Blue and Pop Orange—feel free to show us your dad’s creative side in your story this Father’s Day! Ta-Ta Ta-Ta is like a business suit for dad’s nails—help him look sharp in this sophisticated, soft grey crème nail lacquer hue. Dads love a bang for their buck, so don’t forget to tell him that all of our Patent Shine 10X nail lacquer hues use Shock Resistant Polymer Technology to help them last up to 10 days!

1. What Type of Food Can You Not Live Without: A.) Seafood B.) Does coffee count? C.) Mediterranean D.) Tacos. Duh. 2. How Would You Describe Your Style? A.) Bold and Trendy B.) Timeless with a touch of Modern C.) Delicate and Feminine D.) Casual and Comfortable 3. Pick Your Favorite butter LONDON Product (we know, it’s hard)… A.) Patent Shine 10X Nail Lacquer B.) Plush Rush Plumping Lip Gloss C.) Plush Rush Blush and Lip Stick D.) Jelly Preserve Strengthening Treatment 4. What Nail Colour Do Your Find Yourself Reaching For? A.) Bright: orange, yellow, red B.) Classic: white, black and red C.) Pastels: pink, purple and blue D.) I’ll try anything 5. How Do You Like to Spend Your Weekends? A.) Exploring the new, hottest night spots in town B.) Trying local restaurants with my BFFs C.) Reading a book while sitting in the sun D.) On a spontaneous road trip Mostly A’s: Miami with Smashing Ahhh, the true firecracker. Miami has a culture all its own, which is sure to cater to your outgoing and luxury loving personality. If you enjoy the finer things in life and consider 11PM early, then Miami is definitely the hot spot for your summer vacation. Dance the night away in the plethora of night clubs before hitting reset on the beautiful beaches during the day. You can soak up the summer sun and have fun dressing to the nines while complimenting your look with a siren red nail lacquer on your hands and toes. It’s the perfect colour for the summer heat and your spicy personality.   Mostly B’s: Saint Tropez with English Lavender Crisp and refined, you are the perfect mix of sass and class. A vacation to Saint Tropez—the colourful playground of the rich and famous—is just what you need this summer! Tucked along the coast of the French Riviera, you can stroll along the kaleidoscope streets while enjoying a nightlife of art, music and food. Show off your favorite flowy, white summer dress while walking along the beach with the butter LONDON soft, purple nail lacquer in English Lavender complimenting your perfectly polished hand.  Mostly C’s: Paros, Greece with Candy Floss The quieter and more sophisticated sister to the bustling Mykonos, Paros is a place of beautiful blue domes, bright white building and relaxing beaches. If you prefer lounging on the beach and taking in the slow-paced lifestyle, then this is the retreat for you. The island life is sure to embrace your laidback and delicate personality while treating you to a warm weather affair of traditional villages, great food and beautiful flowers. And don’t forget to channel the crystal-clear waters with a pale, pastel blue that was made just for someone who enjoys an easy pace, like you! Mostly D’s: Cabo, Mexico with Hottie Tottie Pina Coladas. Turquoise Beaches. Outdoor Adventures. If all of these speak to you, then Cabo is your next stop for the summer. Full of dance, music, water sports and luxury, Cabo is the perfect place for the adventure seeking gal. Satisfy your thirst for spontaneity and fun with this worldwide paradise destination that is home to picturesque cliffs and food you’ll never forget. And while you’re basking in all the adventure, don’t forget to drench your nails in our zesty coral nail polish that captures both your happy-go-lucky personality and a tropical summer sunset.

The flowers are blooming, the birds are chirping and now is the time to hit reset on your expansive beauty collection. Every makeup guru knows that nothing multiplies quite like the content of a beauty cabinet, which is why we MUST take this yearly opportunity to refresh. So grab a trash bag, pick up those Lysol wipes and get ready to re-evaluate your makeup, skincare and nail polish collection in 4 easy steps: 1.Check Those Expiration Dates Did you know that most makeup and skincare products have a secret symbol that tells you exactly how long they last? That’s right, it’s not just food that spoils. To figure out which of your beauty products are still safe to use, look for the ‘open cream jar symbol’ on the package. This symbol with a have a tiny number written inside (example: 6M, 12M, 24M), which tells you the number of months the product is good for once opened. Problem solved. Don’t see a number? No problem. Follow this butter LONDON expiration guide: Skin Tint & Concealer: 12-18 Months Blush: 12 Months Eyeshadow: 6-12 Months Mascara: 3 Months Lipstick: 1-2 Years 2. Clean Your Brushes… And Cabinet Whether it’s a beauty sponge, a foundation brush or an eyeshadow brush you only use once a month (thanks quarantine), you need to clean it! Makeup brushes should be cleaned once every two weeks, so if you have been slacking, now it the perfect opportunity to give your beauty tools a good scrub. All you need is warm water and a good soap. And while we’re at it, it’s also a good idea to give your cabinet and products a good wipe down, as well. After all, there’s nothing like smeared eyeshadow and leaky foundation to ruin a perfectly clean aesthetic. 3. Invest in a Chic Organizer Now that you’ve thrown out the old and cleaned up the new, it is time to organize. Drawers and cabinets are a great place to store makeup products if you prefer a clear countertop— but don’t be afraid to take it a step further! Save yourself the digging and organize the butter LONDON way with a chic makeup and skincare organizer. These convenient storage containers feature cute compartments to help separate your beauty and nail products, so you don’t have to go digging. They also come in a variety of shapes and sizes, though we personally love to make a statement with the retro and fun butter LONDON X Caboodles organizer.  4. Go Shopping Finally, the fun part. If you find yourself missing a few staple makeup products after your spring clean, feel free to refresh your beauty collection with the hottest trends for the season. Naturally, pastel nail lacquers are having their moment, while neon nail polish colors are also making a big splash. And if you are after that dewy, warm weather glow, don’t forget to check out butter LONDON makeup such as our skin tint, blush and mascara. Happy Spring!