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It’s that time of year again—pumpkins, cobwebs, and a little harmless fear. But let’s be honest: the scariest things this season aren’t haunted houses or sugar crashes—they’re the nail myths we’ve all been told. Don’t worry, darling: we’re busting them wide open, so your nails stay healthy, strong, and spellbindingly beautiful. Trick or True? Let’s Break It Down 🦇 Trick 1: Only LED lamps maximize nail lacquer wear. Sure, you’ve heard that a proper manicure needs a lamp—but here’s the kicker: our patented Pure Colour 21X formula doesn’t play by those rules. Natural light is all it takes to enjoy 7–10 days of flawless, chip-resistant wear. No lamp? No problem. Your mani stays bewitchingly perfect, even in candlelight. Trick 2: Nail strengtheners are only for brittle nails. Think only weak nails need help? Think again. Every set of nails deserves a little TLC. Horse Power Rescue Basecoat fortifies, smooths, and future-proofs nails, so whether yours are fragile or fabulous, you’re covered. Say goodbye to scary, split tips! Trick 3: A top coat is just for shine. Oh, honey, shine is just the tip of the nail polish iceberg. Hardwear Shine UV Top Coat locks in colour, prevents chips, and keeps your mani hauntingly flawless. Consider it your nail’s invisible armor—because nothing ruins a spooky vibe like a chipped lacquer! Why butter LONDON Nails Are No Trick 🔮 From nourishing basecoats to lacquer that lasts, every product is crafted with clean, cruelty-free formulas that are as kind to your nails as they are to your conscience. No scary chemicals, no gimmicks—just results that wow. 👻 Shop the Tricks Want nails that are frighteningly flawless? Don’t wait until the witching hour. Explore Pure Colour 21X, Hardwear Shine UV Top Coat, and Horse Power Rescue Basecoat and experience nail care that’s truly magic. Shop The Tricks.

Morning, gorgeous! Picture this: You're clutching your favourite mug, steam rising from that perfectly crafted latte, and your nails? Well, they're about to be just as Instagram-worthy as that coffee art. Welcome to our deliciously caffeinated world where your morning brew meets your manicure. Why Your Mani Should Match Your Mug Let's be honest — we're absolutely chuffed about both coffee AND gorgeous nails. So for National Coffee Day, we've done what any proper beauty brand would do: created the ultimate coffee-to-colour pairing guide. Because life's too short for boring nails OR bad coffee, dahling. Whether you're a strong-and-sultry espresso type or more of a sweet-and-creamy latte lovely, we've got the shade to match your coffee personality. Think of it as your horoscope, but make it caffeinated and glossy. The Perfect Brew Collection: Find Your Signature Sip & Shade For the Bold & Beautiful: Dark Roast Devotees 🤎 Mocha Mood? Meet Boozy Chocolate. Rich, indulgent, and slightly naughty — just like that extra shot you definitely didn't need but absolutely wanted. This deep chocolate brown is for those who take their coffee (and their confidence) strong. 🤎 Cold Brew Cool? Ta-Ta! is Calling. Smooth, sophisticated, and refreshingly modern. This shade is for the minimalist who knows that sometimes the best things come without the frills. 🤎 Americano Aficionado? Proper Do Has Entered the Chat. No-nonsense, timelessly chic, and utterly reliable. Like your go-to black coffee order, this shade never goes out of style. For the Creamy Dreamers: Milky Way Mavens 🤎 Latte Lover? Yummy Mummy is Your Match. Creamy, cozy, and completely addictive. This nude-with-attitude shade is basically the cashmere sweater of nail colours — luxe, comforting, and goes with absolutely everything. 🤎 Flat White Fan? All Hail the Queen. Sophisticated simplicity at its finest. This elegant nude is for those who know that true luxury whispers rather than shouts. 🤎 Cappuccino Connoisseur? Mums the Word. The perfect balance of bold and beautiful. This shade knows how to keep a secret and look fabulous doing it. For the Adventurous Souls: Flavour Explorers 🤎 Chai Latte Champion? Cotswold Cottage is Calling! Warm, spiced, and wonderfully British. This shade brings all the cozy countryside vibes to your fingertips. 🤎 Raspberry Cream Macchiato? Broody's Your Mood. Complex, mysterious, and utterly captivating. For those who like their coffee (and their nails) with a twist. 🤎 Affogato Admirer? Afters is Absolutely Divine. The dessert of coffees deserves the dessert of nail shades. Sweet, sophisticated, and the perfect ending to any look. For the Refined Rebels: Alternative Brew Crew 🤎 Iced Coffee Enthusiast? Mink Grey Keeps it Cool. Effortlessly chic and refreshingly different. This shade is for those who march to the beat of their own coffee grinder. 🤎 Tea Time? Earl Grey Says Cheers! Because we're British-inspired, dahling, and sometimes you need a proper cuppa. This sophisticated grey is Earl Grey in a bottle — refined, classic, and surprisingly versatile. 🤎 Toff for the True Coffee Purist. Dark, intense, and unapologetically bold. This shade doesn't do milk or sugar — and neither should you. The Latte Art of Nail Care Here's the thing about coffee-inspired nails: they're not just about the colour. It's about capturing that perfect morning moment — when everything feels possible, your caffeine is kicking in, and you're ready to conquer the world (or at least your inbox). Our PS10X formula? It's basically the oat milk latte of nail polish — clean, conscious, and delivers that perfect finish every single time. No nasties, no compromises, just brew-tiful colour that lasts longer than your coffee buzz. Your Coffee Break Mani Ritual First: Start with a clean canvas — like clearing your coffee machine, prep is everything Second: Apply your basecoat — think of it as the coffee filter of your manicure Third: Two coats of your coffee-matched shade — like a double shot, sometimes more is more Fourth: Seal with top coat — the foam art on top of your nail masterpiece Fifth: Admire while sipping your actual coffee — multi-tasking at its finest The Bottom Line (or Should We Say, the Last Drop?) This National Coffee Day, we're not just painting our nails — we're creating a whole vibe. It's giving "I have my life together enough to match my manicure to my morning beverage" energy, and honestly? We're here for it. Ready to find your perfect brew-to-beauty match? Get the look →

The Beauty Revolution Starts at Your Fingertips (No, Really) Let's have a proper chat about International Beauty Day, shall we? While the rest of the world is debating whether they need retinol or bakuchiol, we're here to remind you that beauty doesn't need to be quite so... exhausting. Beauty, Redefined (Thank Goodness) Remember when beauty meant slathering yourself in questionable chemicals and hoping for the best? Those days are as outdated as using your nail as a screwdriver (we see you). Today's beauty is about feeling brilliant without compromising your health or the planet's. Clean beauty isn’t just a trend—it’s the new standard. In fact, TPO (Trimethylbenzoyl Diphenylphosphine Oxide)—once a common nail polish ingredient—has now been banned in the EU because of its health risks. If that doesn’t tell you it’s time to upgrade your nail game, we don’t know what will. Your Nails: The Unsung Heroes of Self-Expression Here's the thing: your nails are the only accessory you literally cannot leave the house without. You can forget your earrings, leave your favorite lipstick on the bathroom counter, but your nails? They're coming with you whether they're ready or not. They're your punctuation marks when you talk with your hands. They're the first thing people notice when you hand over your card at that insufferably cool coffee shop. They're ten tiny canvases for whatever mood strikes your fancy. Your Five Non-Negotiables Let's talk about the dream team that separates a good manicure from a "did you just leave the salon?" manicure. Pure Colour 21X isn’t just nail lacquer; it’s a commitment to colour that actually stays put. Its 21-free formula lets you paint with abandon—no harsh chemicals required. The pigmentation? Chef’s kiss. The longevity? Practically matrimonial. Of course, even the best lacquer needs proper prep. Enter the 3-Piece Pro Manicure Kit—professional-grade tools that make you wonder how you ever lived without them. Melt Away Cuticle Exfoliator, Glass Cuticle Pusher, and Glass Nail File: the holy trinity of nail prep. Those Nail Scrubbers™ 2-In-1 Wipes? Think of them as the reset button your nails desperately need. One swipe and you're working with a surface so clean, your lacquer won't know what hit it. They're the difference between a manicure that lasts three days and one that survives your entire holiday. The Hardwear Shine UV Topcoat is where science meets sorcery. That gel-like shine without the UV lamp? It transforms any manicure from "nice nails" to "excuse me, where did you get those done?" And unlike actual UV gel, you can remove it without destroying your nail beds. Finally, P.D. Quick Dry Conditioning Drops—because patience is a virtue you don't have time for. Sixty seconds and you're touch-dry? Plus, they're conditioning your cuticles while they're at it, because multitasking isn't just for your day job. The Ritual of It All There's something deliciously indulgent about taking time for yourself. In a world that demands you be "on" constantly, painting your nails becomes an act of rebellion. Twenty minutes where emails can wait and you can focus on nothing more pressing than not smudging your index finger (again). Start with the 3-Piece Pro Manicure Kit for a salon-worthy clean, then prep your nails with a Nail Scrubbers™ 2-In-1 Wipes. Paint with Pure Colour 21X in whatever shade matches your mood. Seal it with Hardwear Shine UV Topcoat for that "yes, I have my life together" finish. Drop on those P.D. Quick Dry Drops and get on with your day, because waiting for lacquer to dry is so last decade. The Bottom Line This International Beauty Day isn't about following trends or meeting impossible standards. It's about recognizing that real beauty comes from feeling confident in your choices. The future of beauty is clean, conscious, and completely unapologetic. It's about products that work as hard as you do, without any dodgy ingredients. It's about expressing yourself freely, whether that means a classic such as Her Majesty's Red or a rainbow overcoat like All You Need Is Love.  So go ahead, paint those nails in whatever shade makes you feel invincible. Choose formulas that respect your body and the environment. Because the best beauty statement you can make is being unapologetically, brilliantly you. And if that "you" happens to have impeccable nails? Well, we certainly won't complain. Happy International Beauty Day, loves. Now go forth and be glossy.

The skincare-inspired nail trend that's about to become your obsession Forget everything you thought you knew about nail polish. The latest beauty export from Korea isn't another 12-step skincare routine—it's jelly nails, and they're about to revolutionize your mani game. This isn't just another fleeting trend; it's a sophisticated approach to nail care that marries style with substance, creating a translucent finish that catches light in ways traditional polish simply can't. What Exactly Are Jelly Nails? Picture this: the glossy, dimensional finish of your favorite childhood jelly sweets, but make it chic. Jelly nails deliver a unique translucent finish that creates depth and dimension while allowing your natural nail to peek through. It's playful yet sophisticated, casual yet elevated—basically, the perfect summer nail that works from beach to boardroom. The magic lies in the translucent formula that builds beautifully with each coat. Start with one layer for that barely-there, "your nails but better" vibe, or build up to two or three coats for more intensity while maintaining that signature jelly transparency. It's customizable coverage at its finest. Why Korea Got It Right (Again) Leave it to Korean beauty innovators to crack the code on what we didn't even know we were missing. Korean jelly nails aren't just about the aesthetic—though that glass-like finish is undeniably gorgeous. They represent a shift toward nail care that actually cares for your nails. Traditional lacquer sits on top of your nail like a mask. Jelly formulas? They work differently. The translucent nature means your nails can still breathe while getting the protection and treatment benefits they deserve. It's the kind of innovation that makes you wonder why we didn't think of this sooner. The Treatment Revolution Here's where butter LONDON's Jelly Preserve Strengthening Treatments absolutely shine. We've taken this trending Korean technique and infused it with serious nail-loving ingredients that actually improve your nail health while you wear them. What makes our jellies different: Keratin strengthens weak, brittle nails from the inside out. No more surprise breaks mid-picnic or pool party. Vitamin E provides antioxidant protection, because your nails face environmental stressors too. Tea Tree Oil revives dry nails and locks in moisture, keeping your nail beds happy and healthy. Bamboo Extract prevents breakage and peeling—the ultimate wingman for nail growth goals. The result? Visible improvement in nail health after just seven days. Your nails will thank you. The Shades That Started It All Our Jelly Preserve collection features four stunning shades that perfectly capture the Korean jelly nail aesthetic: Strawberry Rhubarb delivers that perfect sheer pink that looks like you were born with naturally rosy nails. It's the "no-makeup makeup" of the nail world. Victoria Plum brings sophisticated purple vibes that transition beautifully from day to night. One coat for daytime elegance, two for evening drama. Orange Marmalade is your go-to for that sun-kissed glow that screams summer confidence. Perfect for vacation nails that photograph beautifully. Bramley Apple offers a fresh green that's unexpectedly versatile. Trust us on this one—it's the shade that converts non-green nail polish believers. Master the Look: Your Step-by-Step Guide Ready to join the jelly nail revolution? Here's how to get that coveted Korean-inspired finish: Step 1: Start with clean, prepped nails using our Nail Scrubbers for the perfect canvas. This step is crucial—jelly formulas highlight everything, so you want your nail surface smooth and ready. Step 2: Apply one thin coat of your chosen Jelly Preserve shade. Don't worry if it looks too sheer—that's exactly what you want for the authentic jelly effect. Step 3: Add a second coat if you desire more opacity, but remember: the beauty is in the translucency. Less is often more with jelly nails. Step 4: Get creative with layering. Try applying jelly over traditional polish colours for custom effects that are uniquely yours. Next-Level Jelly Techniques Once you've mastered the basics, it's time to explore the advanced artistry that makes jelly nails so addictive: The Layering Game: The translucent nature of jellies makes them perfect for creating custom shades. Try Victoria Plum over a neutral base for mysterious depth, or layer Strawberry Rhubarb over white for a milky pink that's pure sophistication. Gradient Magic: Create stunning ombre effects by applying different jelly shades wet-on-wet, blending while tacky for seamless transitions. The key is working quickly and building gradually. The French Twist: Use Strawberry Rhubarb or Victoria Plum as your base and apply PS10X to the tips for a unique French manicure that's anything but traditional. Why Jelly Nails Are Here to Stay Unlike other nail trends that burn bright and fade fast, jelly nails have staying power because they solve real problems. They give your nails a break from harsh formulas while delivering the style you crave. They're low-maintenance but high-impact. They work with your natural nail, not against it. Plus, in an era where authenticity rules, jelly nails celebrate the beauty of translucency. They're not trying to hide your natural nail—they're enhancing it, strengthening it, and making it the best version of itself. The Bottom Line Korean jelly nails aren't just another trend to try—they're a smarter approach to nail care that happens to look absolutely stunning. With butter LONDON's Jelly Preserve Strengthening Treatments, you're not just following a trend; you're investing in the long-term health and beauty of your nails. Ready to make the switch? Trust us, once you go jelly, there's no going back to ordinary lacquer. Shop the complete Jelly Preserve collection and join the trend that's taking over summer, one gorgeous nail at a time.  

One day only: BOGO PS10X Patent Shine + 10% off Scrubbers Well hello there, gorgeous! Today's the day we've all been waiting for – National Nail Polish Day has arrived, and we're absolutely beside ourselves with excitement. Because let's be honest, is there anything more delightful than the perfect swipe of colour adorning your fingertips? At butter LONDON, we know that nail polish isn't just about pretty colours (though ours are rather spectacular, if we do say so ourselves). It's about that moment of pure indulgence, that little ritual of self-care that transforms not just your nails, but your entire mood. It's confidence in a bottle, dahling. Today's Treats: BOGO PS10X Plus Something Rather SpecialSpeaking of confidence, have you met our PS10X Patent Shine collection? These beauties deliver that coveted high-gloss, runway-worthy finish that makes people stop mid-conversation to ask, "Where did you get your nails done?" Plot twist: You did them yourself, you clever thing. Now here's where today gets properly exciting – not only can you snag BOGO on our entire PS10X range, but we're also doing something we rarely do: offering 10% off our cult-favourite Scrubbers. Because let's be honest, darling, proper nail prep is the unsung hero of that salon-perfect finish. Our formula gently buffs away imperfections while nourishing your nails with vitamin E and soothing Aloe – it's the supporting actor that makes the star absolutely luminous. And today? Both the star and the supporting cast are on sale. Why We're Obsessed (And You Should Be Too) Our PS10X Patent Shine isn't just another lacquer – it's a technological marvel wrapped in cheeky British charm. The advanced polymer technology delivers: - 10-day wear (yes, really) - Gel-like cushion and shine that doesn't quit - Chip-resistant formula that laughs in the face of daily wear - Clean beauty credentials because your health matters as much as your style From the sophisticated neutrals of "All Hail The Queen" to the bold statement of "Her Majesty's Red," each shade tells a story. And today, you get to tell two stories for the price of one. How to Make the Most of Today's Offer Stock up on your favourites – that shade you've been eyeing? Today's the day. Try something new – with BOGO, it's the perfect time to experiment with that daring colour you've been curious about. Gift yourself (and a friend) – National Nail Polish Day is basically Christmas for nail enthusiasts. Don't forget the prep – grab those Scrubbers at 10% off for the ultimate manicure experience. The butter LONDON DifferenceSince 2005, we've been the rebels of the nail world – the first to go 3-Free when everyone else was still catching up, the brand that proved clean beauty doesn't mean compromising on colour or performance. We're British-born, globally loved, and utterly unapologetic about our obsession with beautiful nails. As we celebrate our milestone anniversary, we're also looking ahead to our most ambitious launch yet—a revolutionary nail lacquer and system that represents the culmination of 20 years of clean beauty research. Without revealing too much, we can say this groundbreaking collection will redefine what's possible in plant-powered nail colour. Every bottle is a little piece of London sophistication, ready to transport you from your daily routine to something altogether more glamorous. Because whether you're channeling your inner royal or embracing your rebellious side, the right shade of polish can change everything. Don't Sleep on This One, LoveThis offer disappears at midnight – like Cinderella's carriage, but with better nails. So whether you're a long-time butter LONDON devotee or curious about joining our colourful community, today is absolutely the day to dive in.  After all, life's too short for boring nails. And on National Nail Polish Day? Life's definitely too short to pass up BOGO PS10X. Ready to paint the town? Shop now – your future fabulous self will thank you. Offer valid for 24 hours only on National Nail Polish Day. BOGO applies to PS10X Patent Shine collection. 10% off Scrubbers automatically applied at checkout. Because we believe everyone deserves beautiful nails, darling.

Step into spring with the chicest pink nail trend. Dahlings, the season of pink is gloriously upon us — and we're not talking about just any old rosy hue that's had its day! The Pink on Pink trend is taking over fingertips everywhere, and butter LONDON is leading the charge with our perfectly curated collection of pinks that pack a proper punch. From the softest whisper to the boldest blush, this trend is the ultimate spring statement that somehow manages to be both fresh-faced and timeless all at once. It's giving feminine power with a cheeky wink, and we're absolutely besotted. Think of it as your nails' way of saying "I woke up like this" while secretly knowing you've mastered the art of effortless elegance. The beauty? It's astonishingly simple to achieve, even for those who consider themselves novices in the nail art department. Your Pink Sparkle Moment Ready to embrace your pink potential? Here's our foolproof formula for Pink on Pink perfection: Begin with a coat of Sandy Bum — that gloriously understated nude-pink that flatters every skin tone while whispering "I'm naturally this fabulous." It's the perfect foundation for what comes next. Then, the magic happens. Layer on Sweetiekins for that flawless sparkle of pink perfection. The delicate shimmer catches the light in ways that will have you staring at your own hands all day (we won't judge — we do it too). For those feeling particularly adventurous, why not experiment with our entire pink portfolio? Flusher Blusher delivers that punchy pop of vibrance, while English Lavender brings a hint of purple-pink sophistication. Royal Blush? Well, that's pure regal elegance, darling. Finish with our legendary Hardwear Shine UV Topcoat — choose glossy for that wet-look shine or Hardwear Matte UV Topcoat for a more contemporary edge. Either way, you'll be sporting the ultimate soft pink glow that lasts and lasts. And there you have it — the Pink on Pink manicure that's as easy as it is chic! No professional needed, though you'll certainly look like you've just stepped out of London's poshest nail salon. Pink's Power Play This isn't just us being chuffed about our favorite spring shade — beauty editors and nail enthusiasts across the board are positively obsessed with this pretty-in-pink moment. As recently spotted in ELLE (oh yes, we're name-dropping), this soft pink trend is being hailed as spring's most versatile look. What makes Pink on Pink truly brilliant is its chameleon-like ability to adapt to your personal style. Fancy something delicate and translucent for daytime meetings? A single coat of Sandy Bum will do the trick. Heading for evening cocktails and need something with more attitude? Layer up Flusher Blusher for a bold statement that says you're not to be trifled with. The beauty world has spoken: Pink on Pink isn't just a fleeting trend — it's the new neutral with an edge. It's confident yet soft, bold yet approachable. Rather like you, wouldn't you say? So go on then, give your tips the pink treatment they so richly deserve. Whether you're a pink enthusiast or a color-shy first-timer, this trend welcomes you with open arms (and perfectly polished fingertips). After all, life's too short for boring nails. And in the immortal words we live by at butter LONDON: when in doubt, pink it out! Shop Pink on Pink Perfection.

Dive into the trend everyone's loving: soft, sea-washed nails. Dahlings, why daydream about coastal getaways when you can bring the seaside straight to your manicure? The beauty world is positively awash with Sea Glass Nails – that effortlessly undone, beachy-chic look that's making waves across our Instagram feeds. Think dreamy translucence, ocean-inspired hues, and a matte or glossy washed-glass finish — it's your nails' version of a beach day, bottled. Will you dip your fingertips in? What makes this trend utterly irresistible? It's that perfect balance of subtle sophistication and playful charm – like treasures tumbled by waves and polished by sand. These delicate blues, misty greens, and pearly finishes capture that magical moment when you spot a perfect piece of sea glass nestled in the shore. Capture the Coastal Magic Ready to transform your tips into sea-washed treasures? Here's our cheeky little guide: Begin with our Horse Power Nail Rescue Basecoat – because a strong foundation is essential for any seaside adventure. Next, layer on whisper-thin coats of our most captivating sea-inspired shades. Our Bramley Apple delivers that perfectly weathered green reminiscent of rare sea glass finds. For misty morning fog rolling off the water, London Fog creates the perfect atmosphere. When the deep blue calls, Waterloo Blue answers with oceanic elegance. And for those sun-dappled waves, our Opalescent Mellow The Yellow adds that magical touch of shimmer. The secret to authentic sea glass nails? Keep it sheer and build slowly – just as nature takes its time creating these coastal gems. For the finishing touch, choose your adventure: Hardwear Matte Topcoat for that authentic weathered sea glass look, or Hardwear Shine UV Topcoat if you prefer your treasures with a glassy, wave-kissed finish. And just like that – coastal cool right at your fingertips! Fair warning: be prepared for endless compliments and the inevitable "Where did you get them done?" questions. (Your secret's safe with us.) The Jelly Revolution This isn't just another passing trend – beauty editors are calling sea glass nails "this season's jelly manicure twist," predicting they'll wash over everyone's social feeds faster than high tide. What sets Sea Glass Nails apart is that perfectly imperfect quality – simultaneously polished and raw, just like the real thing. It's understated luxury that whispers rather than shouts, darlings. The brilliant part? While you're turning heads with your seaside-inspired tips, our clean, nourishing formulas are strengthening your nails beneath all that beauty. That's what we call proper British efficiency. So go on then, give your nails the holiday they deserve. The seaside is calling, and your fingertips should absolutely answer. Shop the Sea Glass Edit.

Dahlings, it's National DIY Day, and what better way to celebrate butter LONDON's 20th Anniversary than with a spot of home nail artistry? As I sit here with my afternoon Earl Grey, I simply must tell you about the most delightful nail kit from butter LONDON—the Cakes & cuppas 6-piece nail lacquer set. This charming 6-piece kit has utterly stolen my heart with its quintessentially British themed shades. The collection is perfectly on-brand with butter LONDON's cheeky, sophisticated vibe that we've all come to adore since they burst onto the scene in 2005 as the first toxin-free nail lacquer brand. A Proper British Colour Palette The "Cakes and Cuppas" collection features six absolutely scrumptious shades: Steady On! - A sophisticated neutral that pairs with everything, rather like a good cuppa Sandy Bum - A delicate milky pink Fruit Machine - A bubblegum pink Bubbly Rosé - A perfectly rose-gold hue that's as bubbly as rosé Flusher Blusher - A brilliant fuchsia that's bold as brass London Fog - A stormy blue-grey crème The Feel Good Beauty Experience What makes butter LONDON truly special is their commitment to clean beauty without compromising on colour, quality or performance. These 10-Free nail lacquers are formulated without Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten and TPHP. It's rather brilliant knowing that while I'm achieving a posh and polished look, I'm not subjecting my nails to a load of nasties. The Patent Shine 10X formula gives a proper gel-like finish that lasts up to 10 days—rather essential for those of us who can't be bothered with daily touch-ups. My DIY Mani How-To For National DIY Day, I've created a delightfully British afternoon tea-inspired manicure using the "Cakes and Cuppas" collection. Here's how you can recreate it at home: Begin with clean, prepped nails—perhaps with butter LONDON's Melt Away Cuticle Exfoliator to tidy those bothersome bits. Apply a base coat—their Horse Power Nail Rescue works a treat. For a classic look, paint each nail with two coats of Fruit Machine, allowing proper drying time between coats (the perfect excuse for another cuppa). On accent nails (I chose ring fingers), apply Sandy Bum as a base, then use a small dotting tool to create a "jam" center with Flusher Blusher or pebbles with London Fog. For the truly adventurous, try a gradient effect by starting with Steady On! at the cuticle and adding Bubbly Rosé tips. Seal your masterpiece with their Hardwear Shine UV Top Coat for that smashing glossy finish. A Spot of British Flair What I adore about butter LONDON, and why I’m still their mascot, is how they've maintained their British heritage throughout these last 20 years. Their witty, cheeky approach to beauty feels like chatting with your most fashionable London friend—the one who always knows the best spots in Notting Hill and has perfected the art of afternoon tea. Final Thoughts So, my loves, whether you're a proper nail enthusiast or a DIY novice, National DIY Day is the perfect excuse to treat yourself to some "me time" with a luxurious at-home manicure. The "Cakes and Cuppas" collection delivers the balance of posh and playful you’ve been seeking. Now if you'll excuse me, I'm off to finish my manicure and perhaps indulge in an actual cuppa (or two). Cheers, Branwen

Darlings, forget your average French tips - this season we're serving up something absolutely scrummy! The ice cream manicure is making waves across Instagram and TikTok, and trust us, it's the most delectable trend since afternoon tea became fashionable. Think of it as the perfectly swirled Mr Whippy of nail art: a dreamy ombré French that melts from pristine white into the most gorgeous glossy pink base. Simply divine! Why We're Absolutely Mad for It Like your favourite ice cream parlour on a scorching summer's day, this trend delivers pure joy with a side of sophistication. It's giving us all the spring vibes we've been craving, with sorbet-inspired hues that would make even the pickiest nail artist weak at the knees. The best part? It's subtle enough for the office but still packs enough punch to turn heads at your local pub with a moisturizing bonus we're needing during harsh winter days. The Secret's in the Prep (No Shortcuts, Loves!) Before we dive into the sweet stuff, let's get those digits properly prepped. Because darling, attempting this look on raggedy cuticles would be like serving ice cream in a paper bag - absolutely criminal! The Ultimate How-To Guide 1. Prep Like a Pro Start by giving those nails a proper sorting with butter LONDON's Nail Scrubbers. Think of it as spring cleaning for your fingertips! Next, tackle those cuticles with the Melt Away Cuticle Exfoliator - it's basically a spa day in a bottle. Pop back those cuticles with the Signature Glass Cuticle Pusher (go gentle, we're not trying to excavate here!). 2. Base Camp    Option 1: For the classic cone look, sweep on Sheer Wisdom in Light. It's like your nails, but better - think "no makeup" makeup for your hands.   Option 2: Feeling cheeky? Swap in Patent Shine 10X Nail Lacquer in Sweetikins for a sprinkle cone vibe that'll have everyone asking for your nail artist's number. 3. The Sweet Spot Here's where the magic happens! Using Mellow Yellow, create that soft-serve effect at the tips. The key is to keep it light and feathery - we're going for "just licked an ice cream cone" vibes, not "dropped the whole thing down your front"! 4. The Cherry on Top Seal your masterpiece with Hardwear Shine topcoat. This is what gives you that mouth-watering glossy finish that'll have people wondering if your nails are actually made of spun sugar. Pro Tips (Because We're Nice Like That) - Keep your strokes light and build gradually. Rome wasn't built in a day, and neither is the perfect ice cream mani.- If you're struggling with the ombré effect, try using a makeup sponge to dab on the tip colour - it's our little secret!- Don't forget to cap the free edge with your topcoat. Nothing ruins a perfect mani faster than tip wear (honestly, it's worse than a melted 99 Flake).   The ice cream manicure is proof that sometimes the sweetest things in life don't come with calories! It's the perfect way to transition into spring while keeping things sophisticated yet playful. So go on, treat yourself to this delicious trend - your nails deserve a little indulgence!   Remember, darlings: life is short, and your nails should be fabulous. Now, who's ready for seconds? Shop the Blog  

The famous pumpkin spice latte has made its grand return back to menus this week, and what better way to celebrate PSL season than with a festive manicure! This week in the blog, we are sharing our favorite pumpkin spice latte-inspired manicures to help get you ready for the cozy fall weather. (Pumpkin) Spice Up Your Manicure The first PSL-inspired manicure we recommend is all about the neutrals! Our fan-favourite Sheer Wisdom Nail Tinted Moisturizer hues are perfect to give your nails a sheer wash of neutral nail-loving colour. The good-for-you-formula helps revitalize the look of dry, brittle nails to help give nails a stronger-looking appearance. We recommend using a different Sheer Wisdom hue on each nail to give your manicure an ombre-like effect. Start with shade Fair on the thumb, followed by shade Light on your pointer finger, Medium on your middle finger, Tan on your ring finger, and Deep on your thumb for an understated yet brilliant neutral manicure. Orange You Excited for Pumpkin Spice Nails? The next orange-toned manicure you can style this fall is with our light tangerine crème hue, Pop Orange Patent Shine 10X Nail Lacquer! This soft orange colour is perfect for transitioning from summer to fall as the shade is still bright enough for warm weather, but cozy enough for fall. For this manicure, we recommend applying two coats of Pop Orange on each nail and letting it dry. Next, add a layer of Bespoke Lace Patent Shine 10X Nail Lacquer to add a sheer white overcoat with lace-like details for a girly pumpkin spice-esque manicure. Go Big or Gourd Home with Stronger-Looking Nails For a simple yet chic pumpkin-inspired manicure, try Jelly Preserve Strengthening Treatment in shade Orange Marmalade! This translucent sheer orange nail treatment is packed with nail-loving ingredients such as Olive Oil to help strengthen the look of nails, Vitamin E for antioxidant protection, and Tea Tree Oil to help revive dry, brittle nails and lock in moisture. Simply apply one to two coats of Jelly Preserve onto nails and let dry to enjoy the skin-pampering benefits. Trick or Treat Yourself to PSL-Inspired Tips The last PSL manicure we recommend for fall are classic French tips, but with an orange twist! For this manicure, we recommend using a Sheer Wisdom Nail Tinted Moisturizer in the shade closest to your skin tone for the base of your mani. Next, using a fall Patent Shine 10X Nail Lacquer in a festive shade of your choosing, such as Boozy Chocolate or Pop Orange, carefully paint only the tips of each nail. If you get any nail lacquer ‘outside the lines’, use the Clean Up Brush from our Signature Nail Art Tools to remove any excess polish. Follow with a topcoat of Hardwear Shine UV Topcoat for an ultra-glossy finish for a perfectly charming PSL mani.   To shop for more Patent Shine 10X Nail Lacquer to elevate your fall manicure, or other bestselling beauty and nail care products, head to butterlondon.com

August 15th is National Relaxation Day, and what better way to relax than with an indulgent manicure candle? This week in the blog, we are sharing the love for our iconic manicure candle and how it can help elevate your zen for National Relaxation Day. What is a Manicure Candle? Champagne Fizz is the perfect way to add some luxury to your relaxation routine! This Intensive Nail & Skin Treatment Candle perfectly melts into a soothing and conditioning massage treatment for hands, feet, back, shoulders, and more. The indulgent butter London Champagne Fizz candle includes a signature Champagne scent with notes of zesty and bright lemon, refreshing and cooling mint, fresh and romantic rose, and sweet and airy violet. The Champagne scent promotes a soothing sense of well-being, making it the perfect scent for relaxing at home. What Makes Champagne Fizz so Great? This decadent intensive nail & skin treatment candle is formulated with a natural skin-softening blend of Soybean Oil and Coconut Oil to instantly moisturize the skin for lasting hydration. The 100% cotton wick provides a clean burn with an estimated burn time of 10 hours. The invigorating scent is perfect for unwinding after a long day. If you are looking to add to your manicure candle collection, try our other scent Chelsea Blooms with scents of refreshing Mandarin, Water Flowers, sweet Jasmine, Rose, Cinnamon, spicy Clove and a hint of Vanilla. Pro Tip: If you can’t decide between Champagne Fizz or Chelsea Blooms, get both with our Blooms & Fizz Manicure Candle Duo!   How to Use the Decadent Manicure Candle To use Champagne Fizz intensive nail & skin treatment candle, start by snipping the tip of the wick with each use. Light the candle and allow the way to melt the entire top layer of the candle and blow out the light. Next, pour the moisturizing oil directly onto your hands or feet and gently massage it in. The oil will be the perfect warmth for massage but not too hot to the touch. See How Our butter LONDON Beauties Relax with Champagne Fizz! To help inspire you to get ready for National Relaxation Day, check out some of our favourite reviews of our customers talking about how they relax with Champagne Fizz: “Champagne Fizz was easy to use, and the spout pours it out perfectly. I love massaging it into my hands and especially my feet. It is the ultimate relaxation when giving yourself or a friend a manicure!” – danirenebeauty “butter LONDON has done it again. I love this product, it leaves your skin silky soft, hydrated, and warm. It is super relaxing and I could not wait to use it after crazy hard days at work!” –monabeauty “This candle leaves your hands feeling like you've just had a professional spa treatment—soft, supple, and super hydrated. It creates a relaxing atmosphere, making your home feel like a high-end spa, plus the packaging is sleek and adds a touch of elegance to any space.” –medeste70   To shop for this luxurious manicure candle, or other must-have products for National Relaxation Day, head to butterlondon.com

In honour of National Lipstick Day, it’s time to pick out your must-have lippies! This holiday encourages you to wear your favourite lip colours and products to help perfect your pout. To help you find your perfect lippie, we have rounded up some of our bestselling lip products. For the Lip Balm Lover If bold lipstick is not your thing, we have the perfect product to wear instead! Lippy Lip Balm is a Pink Champagne Treatment that helps provide lips with protection from daily dryness and loss of moisture. Formulated with conditioning plant-based oils and butter ingredients, like Coconut Oil, Jojoba Seed Oil, Avocado Oil and Shea Butter, this lip treatment helps indulge lips with much-needed moisture. Lippy Lip Balm can also be used as an overnight lip treatment for the ultimate self care indulgence. For the Matte Lip Obsessed Enjoy lush, plumper-looking lips with our lightweight Plush Rush Satin Matte Lipstick! This creamy, lip-loving formula provides a soft, demi matte finish leaving lips looking smoother and more hydrated. Formulated with a Plumping Complex, this Satin Matte Lipstick helps moisturize the look of lips for a more defined appearance. Available in shades ranging from a cool mauve to dusty pink, if you are a matte lip lover you are sure to find a colour you’ll love! For the Classic Lipstick Lover If you love a classic traditional lipstick, Plush Rush Lipstick is for you! Plush Rush Lipstick delivers captivating colour with a cushiony, velvety texture that helps plump the look of lips for a fuller, more voluptuous-looking pout. Accentuate lip curves with this brilliantly smooth and creamy formula that feels like a posh pillow top on your lips. Featuring a chic lipstick tube with a sleek magnetic cap, this moisturizing lipstick can be easily tossed into a wallet, purse or bag for every girl on-the-go! For the Glossy Girlies If you can’t get enough of a high-shine lip gloss, you’re sure to love our Plush Rush Lip Gloss! These creamy lip gloss hues leave your lips with an ultra-shiny, pout-perfecting lip. Formulated with a Plumping Complex to help improve lip texture, Plush Rush Lip Gloss delivers a smoother, more voluptuous-looking pout. For the Girl on the Go If you are constantly running from home to the office, our Plush Rush Blush & Lip hues are perfect for you! Featuring a 2-in-1 buttery smooth formula that seamlessly applies, blends and melts into skin, this Blush & Lip Stick helps give a soft-focus, natural-looking finish in 4 universally flattering shades. Packed with moisturizing Shea and Mango Butter and enriched with Plumping Peptides, the skin-conditioning cheeks and lips makeup stick helps give the appearance of accentuated cheekbones and fuller-looking lips with a stay-true colour. Flawlessly touch up on the go—the portable beauty stick easily fits into your purse or makeup bag for travel!   To shop for more lip-loving favorites, or other bestselling nail and beauty products, head to butterlondon.com

While bold colours are exciting for summer, sometimes you may want to switch it up with a sheer, classic manicure. Our Sheer Wisdom Nail Tinted Moisturizer is perfect for when you want an elegant-looking manicure with nail-loving benefits! This week in the blog, we are going through what makes Sheer Wisdom so great and why it is a must-have in your nail care collection.     What is Sheer Wisdom Nail Tinted Moisturizer? Sheer Wisdom is our fan-favourite Nail Tinted Moisturizer that helps hydrate your nails to revive, strengthen and prevent breakage with effortless, sheer coverage. Formulated nail-loving ingredients, this hybrid nail treatment is infused with Vitamin E, Tea Tree Oil, and Keratin to help restore dry, brittle nails as it locks in moisture for stronger nails over time.   Sheer Wisdom Comes In 5 Natural-Looking Hues Sheer Wisdom is available in five different sheer nail colours so you can choose a neutral hue that best matches your skin tone for the perfect “your nails but better” manicure. The five nail shades and undertones are: Fair: Sheer porcelain with cool tones Light: Sheer vanilla with golden tones Medium: Sheer latte with warm tones Tan: Sheer caramel with neutral tones Deep: Sheer chocolate with neutral tones What Makes Sheer Wisdom so Special? While we know that Sheer Wisdom is perfect for a sheer-neutral manicure with nail-loving benefits, don’t just take our word for it! Check out these fabulous reviews of Sheer Wisdom in the press! The “BB Cream Nails” Trend Promises To Make Yours Strong & Glossy by Refinery 29 “After removing the treatment, my nails definitely felt smoother, stronger, and healthy — not dry and discoloured, as with some other polishes. I personally love nail treatments, but having one that doubles as polish is genius. She’s quiet luxury 2.0 but she’s also an overachiever. What’s not to love?” –Karina Hoshikawa This Nail Tinted Moisturizer Is The Key to Achieving a ‘Clean Girl’ Manicure on a Budget by Style Caster “Much like a tinted moisturizer does for your skin, the product works to strengthen and revitalize nails while locking in moisture and imparting a sheer wash of color. Quick — before everyone discovers this secret, grab a bottle (or two) of Butter London’s Sheer Wisdom Nail Tinted Moisturizer today!” –Abby Dupes ‘BB Cream Nails’ Are the Next Big Manicure Craze for Glowy Tips by Glamour “butter London's Sheer Wisdom Nail Tinted Moisturizer taps into the idea of a BB cream’s skin tone-matching base. Available in five shades—from sheer vanilla with golden undertones to chocolate with neutral undertones—the formula is powered by antioxidant Vitamin E and the Amino Acid Arginine to strengthen weak nails.” –Fiona Embleton   To shop Sheer Wisdom Nail Tinted Moisturizer so you can have the ultimate nail-loving neutral mani, or other bestselling nail treatments and Patent Shine 10X Nail Lacquer, head to butterlondon.com 

If you are giving yourself a salon-worthy manicure at home with our Patent Shine 10X Nail Lacquer hues, then you know longest part is waiting for your flawless-looking mani to dry! Here at butter LONDON we have the perfect solution with P.D. Quick Dry Conditioning Drops. This week in the blog, we are sharing all the details on these must-have nail drops and how to incorporate them into your nail care routine. What is P.D. Quick Dry? P.D. Quick Dry Conditioning Drops are a must-have for your at-home manicure as they help accelerate nail lacquer dry time while also helping to prevent nicks and smudges on your mani. Formulated with conditioning Rosehip Oil, an indulgent source of Vitamin E with antioxidant properties, these quick dry drops help to hydrate cuticles and protect nails for a quicker manicure. The travel-friendly design is perfect to use at the end of every manicure and pedicure so you can show off your fabulous nails in no time! How to Use P.D. Quick Dry To use P.D. Quick Dry Conditioning Drops, wait 2 minutes after painting your nails with your chosen Patent Shine 10X Nail Lacquer hue. After 2 minutes, dispense 1-2 drops in the center of your nail ensuring that it fully coats the nail. Wait 2-5 minutes for P.D. Quick Dry Conditioning Drops to dry your nail lacquer before rubbing any remaining oil onto the cuticles for added moisture. No need to rinse! What to Pair with P.D. Quick Dry To continue your nail care journey after applying P.D. Quick Dry Conditioning Drops, we recommend alternating with Quick Slip Cuticle Oil with Coconut Oil! Apply P.D. Quick Dry Conditioning Drops throughout the week to help nail lacquer last longer with less chipping and alternate with Quick Slip to help replenish and strengthen the look of cuticles for the ultimate nail care duo. See for Yourself! Our P.D. Quick Dry Conditioning Drops are a bestseller for a reason! Check out some of our favourite reviews to share the love of these nail-loving drops: Quick to Dry! “I was shocked at how quickly my nails dried after just a drop. This is a game-changer and makes doing your own nails so much easier.” –five stars from Steph Navas You NEED This Product “This product has literally cut my nail polish drying time in half! I absolutely hate waiting for the polish to dry, so having this added to my nail kit has definitely motivated me to do my own nails more often.” –five stars from mckenzieelise A Game Changer! “These Quick Dry Conditioning Drops from butter LONDON are a game changer! I love that it is a droplet instead of a brush and how conditioning they are for my nails and cuticles. I will be taking this travel-friendly dry oil nail serum with me everywhere from now on!” –five stars from goingmanestream   To shop for P.D. Quick Dry Conditioning Drops, or other bestselling nail care and Patent Shine 10X Nail Lacquer, head to butterlondon.com

If you find yourself traveling this summer and are looking for ways to help keep your nails looking prim and proper while on the go, butter LONDON has the perfect products to help! This week in the blog, we are sharing travel essentials to help you simplify your manicure routine. No Water Necessary! The first product that is a must-have for manicures on the go is Super Clean! This No Rinse Cleansing Hand & Nail Crème helps keep hands and nails clean and moisturized with a no rinse formula, making it perfect for waterless manicures while on the go. Super Clean is formulated with Cocoa Seed Butter, Sodium Hyaluronate, Vitamin E, and Shea Butter to help boost skin’s moisture to deeply hydrate hands and cuticles, plus it features an enchanting soft rose scent for a touch of luxury. Pro Tip: A waterless manicure helps elongate the wear time of your nail lacquer! When you wash your hands before giving yourself a manicure, the nail bed absorbs the water, becomes damp, and expands due to moisture absorption. Super Clean helps avoid the expansion of your nails, helping to prevent chips in your salon-worthy mani! A Kiss of Colour Give your nails the TLC they crave while adding a pop of colour with Jelly Preserve! This Strengthening Treatment is perfect for travel as it gives nails a sheer jelly look while rejuvenating the look of nails to help repair nail damage. Enriched with skin-pampering ingredients, Jelly Preserve features a skincare-infused formula to help strengthen the look of nails while leaving behind an on-trend jelly hue. Jelly Preserve is available in four delicious-looking shades: Strawberry Rhubarb, a sheer pink, Victoria Plum, a sheer purple, Orange Marmalade, a sheer orange, and Bramley Apple, a sheer teal. No Time to Waste! Another must-have for giving yourself a manicure on the go is the P.D. Quick Dry Conditioning Drops! This bestselling dry oil nail serum helps reduce the dry time for a quicker manicure after applying the drops to nails after lacquer application. Formulated with conditioning Rosehip Oil, an indulgent source of Vitamin E with antioxidant properties, these quick dry drops help to hydrate cuticles and protect nails from smudges for a quicker manicure. The travel-friendly design is perfect to use at the end of every manicure so you can show off your fabulous nails in no time! The Final Touch The last product that is a must for manicures on the go is Quick Slip Cuticle Oil with Coconut Oil to help protect, replenish and strengthen the look of cuticles! Quick Slip is perfect for on the go as the sleek squeeze tube can easily be thrown in your bag to indulge your cuticles and promote overall nail health wherever you may go. The unscented formula is infused with conditioning Safflower Oil and Jojoba Oil to help soften dry cuticles and lock in moisture, making it the perfect last step for your flawless-looking mani!   To shop for more manicure essentials, or other bestselling beauty and body care products, head to butterlondon.com

When you travel, the last thing you want is to realize you forgot something once you arrive at your destination! Have no fear—this week in the blog we are sharing our must-have travel favourites so your manicure can remain flawless-looking no matter where you are. In Case of a Broken Nail…  When you are traveling, there is nothing worse than looking at your freshly done manicure and realizing a nail has broken! While this can be heartbreaking, it is an easy fix with our Signature Nail Clippers + Signature Glass Nail File. Our Signature Nail Clippers help trim your nails with ultimate precision with a durable, easy-to-clean stainless steel curved edge for manicure maintenance. Our Signature Glass Nail File pairs perfectly with the nail clippers as it features durable Czech glass with an etched grind surface to help smooth out rough edges and help prevent nail breakage and splitting. Adding both of these nail tools to your travel kit will help ensure that your mani remains prim and proper while you are on the go! In Case of a Chipped Manicure… If you notice that you have a chipped nail, don’t worry! When traveling, we always recommend bringing a bottle of your Patent Shine 10X Nail Lacquer to fix any accidental chips on your manicure. Along with a bottle of your nail lacquer, we also recommend throwing a Nail Scrubber 2-in-1 Wipe in your bag to remove any remaining colour from your nails before reapplying. To help avoid any more chipped nails in the future, add a topcoat of our Hardwear Shine UV Topcoat to help lock in your manicure with a salon-worthy glossy finish. *Pro Tip: Bring a bottle of your favourite Patent Shine 10X Nail Lacquer in a fashion size to help take up less space in your bag! In Case of Dry Cuticles…   Packing some cuticle care can be a lifesaver if you start noticing dry cuticles getting in the way of your flawless-looking manicure! Quick Slip Cuticle Oil with Coconut Oil indulges your cuticles and helps promote overall nail health wherever you may go. Formulated with conditioning Safflower and Jojoba Oil, Quick Slip is perfect to throw in your travel bag! To take your cuticle care up a level, add QuickFix Moisturizing Cuticle Balm to your travel bag and help prevent dry cuticles by applying this moisturizing cuticle balm at night before you go to bed. In Case of Dry Hands… The last product that is a must-have for when you travel is a good hand cream! Extra Whip Hand & Foot Treatment allows you to indulge in self-care anywhere with uber-rich hydration. Formulated with moisture-locking ingredients like Shea and Cocoa Seed Butter, this quick-dry butter LONDON hand and foot treatment helps reduce the appearance of fine lines, wrinkles, and age spots for visibly smoother, firmer-looking hands and feet. The soft pink hue and the luxe, spa-like champagne scent of this hand and foot crème helps create a perfect me-time experience while you travel!   To shop for more Feel Good Beauty products to add to your travel bag, or other manicure and beauty essentials, head to butterlondon.com

There are endless ways to customize your pedicure, whether that be changing your nail colour, adding a new nail design, or trying out a waterless pedi! A waterless pedicure is just like a traditional pedicure but with no water. This week in the blog, we are sharing the benefits of a waterless pedicure and how to give yourself a waterless pedi from home for salon-worthy nails! Why Should I Start Doing A Waterless Pedicure? When you give yourself a traditional pedicure, you soak your nails in warm water before trimming your nails and pushing back your cuticles. However, when you soak your feet in water, the nail bed absorbs the water, becomes damp, and expands due to the water absorption. This can cause issues with your pedicure as once the nail returns to its natural shape and size, the polish cannot move with the nail—which can lead to chips in your pedicure! To give yourself an at-home waterless pedicure, we recommend the following steps: Step 1: Exfoliate Your Feet The first step in the waterless pedicure routine is making sure your feet are exfoliated. To do this, we recommend using the butter LONDON Signature Glass Pedicure Tool that gently sloughs away dead, rough skin, corns and calluses for smoother, healthier-looking feet without needing to rinse anything away! Made from durable Czech Glass, this reusable, environmentally friendly Callus Remover & Foot File features a 2-sided surface that works well on dry or soaked feet. The special abrasive surface sloughs away tough, hard skin on feet, while the smooth surface polishes the look of skin. Step 2: Push Back Your Cuticles Next, after exfoliating your feet, apply a layer of Melt Away onto each cuticle and let it sit for 60 seconds before pushing your cuticles back with our Signature Glass Cuticle Pusher. This Cuticle Exfoliator gently removes dry, overgrown cuticles eliminating the need to ‘clip’—no cutting required! Formulated with Irish Moss to help soften the cuticle and Potassium Hydroxide to help exfoliate, Melt Away gives you softer, healthier-looking cuticles in no time! Pro Tip: Wipe off any residue with one of our Nail Scrubbers 2-in-1 Wipes to help prep and condition your nails. Step 3: Prep and Paint Your Nails Once your cuticles are prepped, it’s time to apply nail lacquer! Start with a layer of Horse Power Nail Rescue Basecoat to help protect nails against future damage and help prevent nail breakage and let dry. Next, apply 1-2 coats of a butter LONDON Patent Shine 10X Nail Lacquer of your choosing. Once your Patent Shine 10X Nail Lacquer has dried, add a layer of Hardwear Shine UV Topcoat to help extend the life of your pedicure with an ultra-glossy, brilliant high-shine finish and let dry to complete your waterless mani!   To shop for more bestselling nail treatments to help improve the look of your pedicure, or other must-have Patent Shine 10X Nail Lacquer, head to butterlondon.com    

You know the importance of wearing SPF to help protect your skin, especially when spending more time in the sun this summer, but have you ever thought about wearing SPF on your nails? All butter LONDON Patent Shine 10X Nail Lacquer shades feature UV Absorbers to help keep your manicure vibrant and help prevent colour fading. This week in the blog, we are giving you all the tips on how you can help protect your nails from the sun for a longer-lasting manicure! What Does the Sun Do to Your Nails? When spending time in the sun, the UVA and UVB rays can cause potential damage to both your skin and your nails if you are not well protected! The sun can cause your nail colour to fade more quickly, causing the colour to be less pigmented on your nails. While it is rare, the sun can also result in skin cancer underneath your nails, making it as important to protect your nails as it is to protect your skin. We recommend the following steps to help keep your nails vibrant and healthy-looking for the perfect summertime manicure looks! How Should I Prep My Nails Before Spending Time in the Sun? To help get your nails ready for spending time in the sun, it is important that you properly prep for your salon-worthy manicure. We recommend starting with Nail Foundation Priming Basecoat to help prime and strengthen the look of nails while extending the life of your manicure. This basecoat is formulated with Horsetail Extract and Hydrolyzed Silk to act as a protective layer to help fill in nail ridges, prevent nail stains, and lock polish onto nails for an even application. Apply Our Good-for-Your Nails Patent Shine 10X Nail Lacquer Once your nails are prepped with the Nail Foundation Priming Basecoat, it’s time to choose a Patent Shine 10X Nail Lacquer colour! Each of our nail lacquer hues are formulated with nail-loving ingredients and UV Absorbers to help prevent colour fading when spending time in the sun. Whether you want a sunny yellow manicure with Bit of Sunshine Patent Shine 10X Nail Lacquer, or a classic pink manicure with Piece of Cake Patent Shine 10X Nail Lacquer, butter LONDON has endless colours to choose from for your perfect summer mani! Elongate the Wear Time of your Manicure To help elongate the wear time of your manicure even further, we recommend topping off your mani with our fan-favourite Hardwear Shine UV Topcoat! This ultra-glossy, high-performance butter LONDON topcoat is formulated with nail pampering UV protection to help lock in nail polish colour and prevent fading for radiant colour that lasts. Finish off your mani with Quick Slip Cuticle Oil with Coconut Oil to help promote overall nail help and replenish and strengthen the look of cuticles for immediate and lasting hydration for the ultimate summertime manicure.   To shop for more nail-loving essentials to elevate your at-home manicure, or other bestselling beauty and nail care products, head to butterlondon.com    

With the summer season upon us, it’s time to switch up your manicure! With so many nail trends to choose from, the possibilities for your next at-home mani are endless. This week in the blog, we are sharing the hautest manicure trends for summer to recreate with your favourite butter LONDON Patent Shine 10X Nail Lacquer. Shimmering Lip Gloss Nails The first manicure trend that we recommend trying out this summer is shimmering lip gloss nails! This trend consists of a neutral crème colour, such as Steady On! Patent Shine 10X Nail Lacquer, with an iridescent top coat, such as Sassy Lassie Patent Shine 10X Nail Lacquer for a lip gloss effect. This trend is perfect for summertime as it is a chic neutral with a fun shimmering top coat for the ultimate sparkling summer mani. A Pop of Popsicle Hues The next trend we have been obsessing over for summer is fun popsicle-coloured nails! This trend can easily be recreated with bold butter LONDON colours, such as Her Majesty’s Red Patent Shine 10X Nail Lacquer for a pop of cherry red nails, Brolly Patent Shine 10X Nail Lacquer for a blueberry blue, or Pop Orange Patent Shine 10X Nail Lacquer for a sweet orange tangerine manicure. Top off your sweet treat mani with a glossy coat of Hardwear Shine UV Topcoat to help lock in your colour and with a brilliant high shine finish. All the Pastels! For a soft, feminine summertime manicure, we recommend pastels! A cool-toned pastel is perfect for an effortlessly chic manicure that can be worn all summer long. This trend can be recreated with Candy Floss Patent Shine 10X Nail Lacquer for soft powder blue nails, Bit of Sunshine Patent Shine 10X Nail Lacquer for a pastel yellow, or Sweetiekins Patent Shine 10X Nail Lacquer for a girly shimmering pastel pink. Clean Girl Mani The naked manicure has been all the rage on social media, this trendy look will continue to be popular throughout summer! The clean girl manicure consists of clean-looking cuticles and smooth, healthy-looking nails. To recreate this trend this summer, we recommend starting with Melt Away Cuticle Exfoliator and our Signature Glass Cuticle Cuticle Pusher to help gently remove dry, overgrown cuticles. Next, file nails with our Signature Glass Nail File to help shape your nails before applying one coat of award-winning Horse Power Nail Rescue Basecoat for an effortlessly chic clean girl mani!   To shop for more butter LONDON Patent Shine 10X Nail Lacquer and nail treatment products to help recreate your next summertime manicure, or other bestselling nail and beauty products, head to butterlondon.com

When doing an at-home manicure, it is important to have proper nail prep to help your mani last longer. This week in the blog, we are sharing all the details on our fan-favourite Horse Power Nail Rescue Basecoat and why it is the perfect first step to any salon-worthy manicure!  What is Horse Power? Horse Power Nail Rescue Basecoat is an award-winning, high-quality basecoat that helps transform, restore, and rescue damaged weak nails. This strengthening and restoring basecoat helps protect both healthy and brittle nails against future damage and nail breakage. This basecoat can be worn on its own for a neutral manicure or can be layered under your favourite Patent Shine 10X Nail Lacquer hue to add extra protection to your nails. How Does Horse Power Work? Horse Power is formulated with powerful, skincare-inspired ingredients such as Horsetail Extract, Biotin, Vitamin B, and Calcium! Horsetail Extract and Biotin help promote healthy nail growth for longer-looking nails, while Vitamin B and Calcium promote stronger-looking nails. In the photo above, you can see how Horsetail works to transform the look of a damaged nail in just 8 weeks for a healthier-looking appearance! How to Use Horse Power To use this bestselling basecoat, start by cleaning nails and removing any old nail lacquer with a Nail Scrubber 2-in-1 Wipe. Next, trim and file nails with our Signature Nail Clippers and Signature Glass Nail File to help shape and smooth nails. Once nails are clean and prepped, apply one coat of Horse Power Nail Rescue Basecoat and let it dry completely. Follow with a fan-favourite Patent Shine 10X Nail Lacquer hue, or leave your nails bare for a natural-looking manicure. See What the Pros Have to Say! With over 500 5-star reviews, Horse Power is a bestselling butter LONDON nail care product for a reason! Check out some of these popular magazine articles that feature this Nail Rescue Basecoat: The 10 Best Nail Strengtheners for Strong, Healthy Nails—Marie Claire “If your nails peel or break faster than you can grow them out, this is the formula to try. Vitamin B and Calcium strengthen nails while Horsetail Extract and Biotin help promote faster growth.” Shoppers Say This Award-Winning Base Coat Is a “Lifesaver” for Strengthening Your Nails—US Weekly “This powerful polish will transform your nails from brittle to robust while helping to prevent staining and future damage. This important layer acts as the glue that holds your manicure together.” 16 Best Nail Strengtheners According to the Pros—Well+Good  “Brittle nails don’t stand a chance against this conditioning base coat. With Vitamins C and E, it forms a layer of protection underneath your polish while also giving your nails the nutrients and moisture they need to stay strong on their own.”   To shop for Horse Power Nail Rescue Basecoat, or other bestselling butter LONDON nail treatment and Patent Shine 10X Nail Lacquer products, head to butterlondon.com